Event Title: “New Frontiers in Social Media”
             Date: 12th February 2009
                                y
     ...
Event Description
                        p
            Web 2.0 has brought a new generation of online tools that enable u...
SOCIAL MEDIA & BRANDS
JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA
12.FEB.2009
SOCIAL MEDIA & BRANDS
BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED
SO HAS CONSUMER CHAT, WORD OF MOUTH
THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY
PEOPLE TALK ABOUT EVERYTHING
BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’
PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND




                                                     ...
EITHER YOU ARE PROACTIVE OR REACTIVE
VIDEOS
           PHOTOS
   BLOGS
       EVENTS
   WHITE LABEL
                                                   SOCIAL N...
BRANDS WILLING TO ENGAGE WILL COME OUT TOP


55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS


NEARLY 50% EXPRESSED ...
BRAND PARTICIPATION IN SOCIAL MEDIA




                            LISTENING
                        TO CONVERSATIONS



...
IMPLICATIONS


BRANDS NO LONGER HAVE THE SAME DEGREE OF 
CONTROL OVER THEIR IMAGE AS THEY ONCE HAD

THERE’S NOWHERE TO HID...
START


LISTENING

GIVING PEOPLE SOMETHING TO TALK ABOUT

ENTERING INTO A DIALOG WITH YOUR CUSTOMERS

BUILDING PLACES FOR ...
FUTURE TRENDS
TRENDS TO WATCH


SOCIAL PROOF

EMBEDDED SOCIAL NETWORKS

MOBILITY
MID-LONG TERM


PRODUCT CO-CREATION

SOCIAL MEDIA OUTMODES MASS MEDIA

EMAIL UNSEATED
THANK YOU
JAMES.TEMPLE@RGA.COM
Thank you!

                                                 For more information about Use8 events please visit:
        ...
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
Social Media and brands James Temple Rga
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Social Media and brands James Temple Rga

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Social Media and brands James Temple Rga

  1. 1. Event Title: “New Frontiers in Social Media” Date: 12th February 2009 y Speaker: James temple Company: R/GA London Topic: “Socail media and brands” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  2. 2. Event Description p Web 2.0 has brought a new generation of online tools that enable users to network, share resources and participate in discussions on a global scale. This growth in social media is indicative of its entry into mainstream culture and its integration into the daily lives of many. Even in its infancy,social media is having a profound effect on its audience, by offering them new and varied ways to communicate and create - changing their status from user to 'produsers'; breaking the traditional, more closed structure of mass media. d l ld f d New Frontiers in Social Media is an event that will explore how social media will influence our lives in the future. The event will bring together a mix of thought leaders, professionals and academics to answer the questions - How will these technologies evolve? How will they create new experiences for users? and how will they impact social changes? *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  3. 3. SOCIAL MEDIA & BRANDS JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA 12.FEB.2009
  4. 4. SOCIAL MEDIA & BRANDS
  5. 5. BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED
  6. 6. SO HAS CONSUMER CHAT, WORD OF MOUTH
  7. 7. THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY
  8. 8. PEOPLE TALK ABOUT EVERYTHING
  9. 9. BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’
  10. 10. PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND CREDIT JOSHUA PORTER BOKARDO.COM
  11. 11. EITHER YOU ARE PROACTIVE OR REACTIVE
  12. 12. VIDEOS PHOTOS BLOGS EVENTS WHITE LABEL SOCIAL NETWORKS PERSONAL SOCIAL COLLABORATIVE quot; NETWORKS TOOLS CAMPAIGNS MICROBLOGS SMS EMAIL AUDIO WIKIS
  13. 13. BRANDS WILLING TO ENGAGE WILL COME OUT TOP 55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS ON NEW PRODUCTS AND SERVICES 60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE PRODUCTS THEY LIKE A THIRD TELL 20 OR MORE PEOPLE 78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE, COMPARED TO 55% WHO WOULD TRUST TV ADS SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008
  14. 14. BRAND PARTICIPATION IN SOCIAL MEDIA LISTENING TO CONVERSATIONS INSPIRING CONVERSATIONS ENGAGING IN A DIALOGUE DEFINING# WHERE THE DIALOGUE TAKES PLACE
  15. 15. IMPLICATIONS BRANDS NO LONGER HAVE THE SAME DEGREE OF CONTROL OVER THEIR IMAGE AS THEY ONCE HAD THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE, WHICH IS WHAT CONSUMERS DEFINE YOU AS CONSUMERS EXPECT A DIALOGUE WITH BRANDS
  16. 16. START LISTENING GIVING PEOPLE SOMETHING TO TALK ABOUT ENTERING INTO A DIALOG WITH YOUR CUSTOMERS BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER
  17. 17. FUTURE TRENDS
  18. 18. TRENDS TO WATCH SOCIAL PROOF EMBEDDED SOCIAL NETWORKS MOBILITY
  19. 19. MID-LONG TERM PRODUCT CO-CREATION SOCIAL MEDIA OUTMODES MASS MEDIA EMAIL UNSEATED
  20. 20. THANK YOU JAMES.TEMPLE@RGA.COM
  21. 21. Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 www twitter com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

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