Event Title: “New Frontiers in Social Media”
Date: 12th February 2009
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Speaker: James temple
Company: R/GA London
Topic: “Socail media and brands”
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*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

Event Description
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Web 2.0 has brought a new generation of online tools that enable users to network, share resources and
participate in discussions on a global scale.
This growth in social media is indicative of its entry into mainstream culture and its integration into the daily
lives of many. Even in its infancy,social media is having a profound effect on its audience, by offering them new
and varied ways to communicate and create - changing their status from user to 'produsers'; breaking the
traditional, more closed structure of mass media.
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New Frontiers in Social Media is an event that will explore how social media will influence our lives in the
future.
The event will bring together a mix of thought leaders, professionals and academics to answer the questions -
How will these technologies evolve? How will they create new experiences for users? and how will they impact
social changes?
*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

SOCIAL MEDIA & BRANDS
JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA
12.FEB.2009

SOCIAL MEDIA & BRANDS

BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED

SO HAS CONSUMER CHAT, WORD OF MOUTH

THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY

PEOPLE TALK ABOUT EVERYTHING

BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’

PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND
CREDIT
JOSHUA PORTER
BOKARDO.COM

EITHER YOU ARE PROACTIVE OR REACTIVE

VIDEOS
PHOTOS
BLOGS
EVENTS
WHITE LABEL
SOCIAL NETWORKS
PERSONAL SOCIAL COLLABORATIVE \"
NETWORKS
TOOLS
CAMPAIGNS
MICROBLOGS
SMS
EMAIL
AUDIO
WIKIS

BRANDS WILLING TO ENGAGE WILL COME OUT TOP
55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS
NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS
ON NEW PRODUCTS AND SERVICES
60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE
PRODUCTS THEY LIKE
A THIRD TELL 20 OR MORE PEOPLE
78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR
SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE,
COMPARED TO 55% WHO WOULD TRUST TV ADS
SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008

BRAND PARTICIPATION IN SOCIAL MEDIA
LISTENING
TO CONVERSATIONS
INSPIRING
CONVERSATIONS
ENGAGING
IN A DIALOGUE
DEFINING#
WHERE THE DIALOGUE TAKES PLACE

IMPLICATIONS
BRANDS NO LONGER HAVE THE SAME DEGREE OF
CONTROL OVER THEIR IMAGE AS THEY ONCE HAD
THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE,
WHICH IS WHAT CONSUMERS DEFINE YOU AS
CONSUMERS EXPECT A DIALOGUE WITH BRANDS

START
LISTENING
GIVING PEOPLE SOMETHING TO TALK ABOUT
ENTERING INTO A DIALOG WITH YOUR CUSTOMERS
BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER

FUTURE TRENDS

TRENDS TO WATCH
SOCIAL PROOF
EMBEDDED SOCIAL NETWORKS
MOBILITY

MID-LONG TERM
PRODUCT CO-CREATION
SOCIAL MEDIA OUTMODES MASS MEDIA
EMAIL UNSEATED

THANK YOU
JAMES.TEMPLE@RGA.COM

Thank you!
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*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..