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Social Media and brands James Temple Rga

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  • 1. Event Title: “New Frontiers in Social Media” Date: 12th February 2009 y Speaker: James temple Company: R/GA London Topic: “Socail media and brands” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  • 2. Event Description p Web 2.0 has brought a new generation of online tools that enable users to network, share resources and participate in discussions on a global scale. This growth in social media is indicative of its entry into mainstream culture and its integration into the daily lives of many. Even in its infancy,social media is having a profound effect on its audience, by offering them new and varied ways to communicate and create - changing their status from user to 'produsers'; breaking the traditional, more closed structure of mass media. d l ld f d New Frontiers in Social Media is an event that will explore how social media will influence our lives in the future. The event will bring together a mix of thought leaders, professionals and academics to answer the questions - How will these technologies evolve? How will they create new experiences for users? and how will they impact social changes? *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  • 3. SOCIAL MEDIA & BRANDS JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA 12.FEB.2009
  • 4. SOCIAL MEDIA & BRANDS
  • 5. BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED
  • 6. SO HAS CONSUMER CHAT, WORD OF MOUTH
  • 7. THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY
  • 8. PEOPLE TALK ABOUT EVERYTHING
  • 9. BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’
  • 10. PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND CREDIT JOSHUA PORTER BOKARDO.COM
  • 11. EITHER YOU ARE PROACTIVE OR REACTIVE
  • 12. VIDEOS PHOTOS BLOGS EVENTS WHITE LABEL SOCIAL NETWORKS PERSONAL SOCIAL COLLABORATIVE quot; NETWORKS TOOLS CAMPAIGNS MICROBLOGS SMS EMAIL AUDIO WIKIS
  • 13. BRANDS WILLING TO ENGAGE WILL COME OUT TOP 55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS ON NEW PRODUCTS AND SERVICES 60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE PRODUCTS THEY LIKE A THIRD TELL 20 OR MORE PEOPLE 78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE, COMPARED TO 55% WHO WOULD TRUST TV ADS SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008
  • 14. BRAND PARTICIPATION IN SOCIAL MEDIA LISTENING TO CONVERSATIONS INSPIRING CONVERSATIONS ENGAGING IN A DIALOGUE DEFINING# WHERE THE DIALOGUE TAKES PLACE
  • 15. IMPLICATIONS BRANDS NO LONGER HAVE THE SAME DEGREE OF CONTROL OVER THEIR IMAGE AS THEY ONCE HAD THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE, WHICH IS WHAT CONSUMERS DEFINE YOU AS CONSUMERS EXPECT A DIALOGUE WITH BRANDS
  • 16. START LISTENING GIVING PEOPLE SOMETHING TO TALK ABOUT ENTERING INTO A DIALOG WITH YOUR CUSTOMERS BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER
  • 17. FUTURE TRENDS
  • 18. TRENDS TO WATCH SOCIAL PROOF EMBEDDED SOCIAL NETWORKS MOBILITY
  • 19. MID-LONG TERM PRODUCT CO-CREATION SOCIAL MEDIA OUTMODES MASS MEDIA EMAIL UNSEATED
  • 20. THANK YOU JAMES.TEMPLE@RGA.COM
  • 21. Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 www twitter com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..