Event Title: “Broadband TV 2.0”
             Date: 23rd of May 2008
                              y
             Speaker: ...
Event Description
             E t D i ti
             Television is in transition from a broadcast medium to a broadband ...
Evolving the User Interface
                                     for Television
                                          ...
OpenTV Highlights
   Market Leader
              More than 106 million digital set-top boxes and televisions shipped with
...
OpenTV Customers




                                             3
© 2008 OpenTV confidential and proprietary
Television is Changing…
T l i i i Ch       i




                          4
Viewers Are Changing…




                                             5
© 2008 OpenTV confidential and proprietary
The economics of mass media have been inverted




                                                 6
© 2008 OpenTV confid...
TV Ad Dollars Are Under Threat
    Fragmented audiences
    Time-shifting reduces relevance
    Fast-forward button
    Ne...
Content Is Exploding
         300 broadcast channels
         10,000 hours of VOD content
         10 000 h       f       ...
The Paradox of Choice




                                             9
© 2008 OpenTV confidential and proprietary
10
© 2008 OpenTV confidential and proprietary
Guide are Failing




                                             11
© 2008 OpenTV confidential and proprietary
Guide Evolution




                                             12
© 2008 OpenTV confidential and proprietary
13
© 2008 OpenTV confidential and proprietary
14
© 2008 OpenTV confidential and proprietary
A new approach is needed



                     An approach that opens up television


New forms of content discovery


 ...
Where t Start…
Wh    to St t




                 16
The Process
              Voice mail diaries from around the world
              (USA, UK, India, Japan)
                 ...
Voicemail Diaries
                                             Questions




Thoughts
Feelings
Behavior
Environment
Consum...
Focus Group Studies




                                             19
© 2008 OpenTV confidential and proprietary
Demonstration



                                                             20
© 2008 OpenTV confidential and proprietary
21
© 2007 OpenTV confidential and proprietary
Thank you!

                                                 For more information about Use8 events please visit:
        ...
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Broadband Tv 2.0, Open TV, Matthew Huntington

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Transcript of "Broadband Tv 2.0, Open TV, Matthew Huntington"

  1. 1. Event Title: “Broadband TV 2.0” Date: 23rd of May 2008 y Speaker: Matthew Huntington Company: Open TV Topic: “Evolving the user interface for television” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  2. 2. Event Description E t D i ti Television is in transition from a broadcast medium to a broadband medium. As digital television migrates to new channels of di t ib ti a whole new range of i t h l f distribution hl f interactive services can b d li ti i be delivered t engage audiences. d to di With the introduction of interactivity, Television is moving toward new forms of communication that bridge the different worlds of broadcasting and telecommunications. In this transition, passive audiences will become g ,p active users adapting themselves to the new lean forward experience of broadband TV. The challenges in delivering rich experiences and in redefining the future of TV are complex. Broadband TV 2 0 will explore this new medium of delivery and the user experience considerations for 2.0 designing new digital TV services for users. *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
  3. 3. Evolving the User Interface for Television Matthew Huntington – VP Solutions Marketing © 2007 OpenTV confidential and proprietary
  4. 4. OpenTV Highlights Market Leader More than 106 million digital set-top boxes and televisions shipped with OpenTV software to date 50 pay TV operators running OpenTV solutions around the world More than 40 manufacturers have ported OpenTV software to hundreds of digital set-top box models More than 400 patents i M h issued worldwide with 500+ patents pending d ld id i h 00 di Established infrastructure with 10 office locations Providing Advertising Sales and Inventory Management solutions to US cable operators in 18 of the Top 25 Television Markets serving or over Markets, 53% of the U.S. Cable Market Industry-Driven Industry Driven Technology Roadmap Broadcast, broadband and convergent network support Focus on next generation media access and user experience Integrated platform products from STB software to CRM 2 © 2008 OpenTV confidential and proprietary
  5. 5. OpenTV Customers 3 © 2008 OpenTV confidential and proprietary
  6. 6. Television is Changing… T l i i i Ch i 4
  7. 7. Viewers Are Changing… 5 © 2008 OpenTV confidential and proprietary
  8. 8. The economics of mass media have been inverted 6 © 2008 OpenTV confidential and proprietary
  9. 9. TV Ad Dollars Are Under Threat Fragmented audiences Time-shifting reduces relevance Fast-forward button New media stealing eyeballs gy Lack of accountability and engagement 7 © 2008 OpenTV confidential and proprietary
  10. 10. Content Is Exploding 300 broadcast channels 10,000 hours of VOD content 10 000 h f tt 100,000 shows in a 14 day EPG 100,000,000 clips on YouTube 8 © 2007 OpenTV confidential and proprietary © 2008 OpenTV confidential and proprietary
  11. 11. The Paradox of Choice 9 © 2008 OpenTV confidential and proprietary
  12. 12. 10 © 2008 OpenTV confidential and proprietary
  13. 13. Guide are Failing 11 © 2008 OpenTV confidential and proprietary
  14. 14. Guide Evolution 12 © 2008 OpenTV confidential and proprietary
  15. 15. 13 © 2008 OpenTV confidential and proprietary
  16. 16. 14 © 2008 OpenTV confidential and proprietary
  17. 17. A new approach is needed An approach that opens up television New forms of content discovery A new user interface for television 15 © 2008 OpenTV confidential and proprietary
  18. 18. Where t Start… Wh to St t 16
  19. 19. The Process Voice mail diaries from around the world (USA, UK, India, Japan) p gy Development of vision and strategy Initial design process (IBC 2006 Demo) Focus group review Industry consultation Re-design (NAB 2007 Demo) 17 © 2008 OpenTV confidential and proprietary
  20. 20. Voicemail Diaries Questions Thoughts Feelings Behavior Environment Consumption Questions 18 © 2008 OpenTV confidential and proprietary
  21. 21. Focus Group Studies 19 © 2008 OpenTV confidential and proprietary
  22. 22. Demonstration 20 © 2008 OpenTV confidential and proprietary
  23. 23. 21 © 2007 OpenTV confidential and proprietary
  24. 24. Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 www twitter com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..

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