Black Rock Studio PURE-The need for mass market audience, Jason Avent - Presentation Transcript
Event Title: “Exploring the UX Dimensions of GameDesign” Date: 29th of August 2008 Speaker: Jason avent Company: BlackRock Studio Topic: “PURE and the demands of a mass-market audience” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..
Event Description The Games industry has created a whole series of challenges for games developers and designers. Games narratives, structures and controls have got to a level of complexity that offers new ground for inventing and developing different methods of interacting with games. To be successful, in such a crowded and competitive industry, games developers must consider the context of experience. Unlike traditional software, where more traditional performance metrics can be applied, measuring experiential dimensions such as 'fun' and 'playability' becomes a daunting task. Games are a tremendously varied set of applications, defying a one-size-fits-all approach. Even a broad and relevant concept such as flow falls short of capturing all classes of game experience. 'Play' will go beyond simple usability issues exploring different dimensions of User Experience that make games enjoyable. *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..
Black Rock Studio Jason Avent – Game Director
History
9 years
20 games
Independent until 2006
Now Disney Owned
No usability outside of team pre 2006
Some contact with MS usability
Limited Market Research – often confused with usability.
Pure Intro Video
Why Now?
Stability and funding
Focus
Time
Quality over short term profit
Product Lifecycle
Prototype – April 07
First Playable – June 07
Pre-production – Sep 07
Vertical Slice – Nov 07
Production phase
Pre-Alpha - January
Alpha - March
Beta - June
What do we test?
Blind Testing
Free flow
Narrow specific
Broad specific
Group Testing
Difficulty Curve
Is it fun?
Volume of data/consensus
Shared experience
How do we test?
Space
Recruitment
Setting the scene and shut up
How do we test
Data Logging
(Restarts, Lap times, best result)
Think out loud
Pause for questions
Supervision
Focus-group style discussion
Benefits
Usability Blockers
Helps to win arguments (or lose when you’re supposed to!)
Qualification
Intelligent helper system
Learning Curve
What about the future?
More scientific
Start Earlier
Better setup
Get help
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