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Arguello Gustavo, Will ElLaissi, Andwele Jolly, Kevin Moore, Urvi Shah, Frank Walsh
<ul><li>Vision, Mission, Values </li></ul><ul><li>Organizational Setting </li></ul><ul><ul><li>(Organizational Chart, Faci...
<ul><li>Mission : We provide comprehensive physical medicine and rehabilitation programs and services to optimize the heal...
<ul><ul><li>Clinical Excellence </li></ul></ul><ul><ul><li>Service Excellence </li></ul></ul><ul><ul><li>Respect  </li></u...
<ul><li>3 Executive Staff </li></ul><ul><li>Clinical Staff </li></ul><ul><ul><li>2 full-time PTs, 1 part-time PT </li></ul...
<ul><li>Brookhaven Medical Park </li></ul><ul><li>2 - story 6,500 sqft </li></ul><ul><li>Staff Office (ground floor) </li>...
<ul><li>Equipment </li></ul><ul><li>Treatment Tables </li></ul><ul><li>Modalities </li></ul><ul><li>Evaluation and Diagnos...
 
 
 
<ul><li>Assumptions </li></ul><ul><li>There is growing demand for physical therapy services because to the aging of the ge...
<ul><li>Brookhaven, North Atlanta. </li></ul><ul><li>Peachtree and Peachtree-Dunwoody roads provide easy access, as does t...
 
<ul><li>Medical services facilities around Buckhead and Brookhaven </li></ul><ul><li>Hospitals: </li></ul><ul><ul><ul><li>...
 
Clinic Budget 2011       Funding Sources   CEO - Majority Owner $100,000 Senior Business Manager - Minority Owner $75,000 ...
<ul><li>Breakeven analysis  </li></ul><ul><li>Annual revenue  per visit </li></ul><ul><ul><li>$22,768 (at $90.38/visit) </...
<ul><li>Important components of the project management process include: </li></ul><ul><ul><li>Site Location </li></ul></ul...
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FurKids- Communication Audit

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Our goal with this project was to evaluate the effectiveness of communication elements that Furkids, a no-kill animal shelter in Atlanta uses to communicate with donors, volunteers and general public. For website review, we used Website Effectiveness Scale. For assessing donor and volunteer communication, we used Survey Questionnaires.

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Transcript of "FurKids- Communication Audit"

  1. 1. Arguello Gustavo, Will ElLaissi, Andwele Jolly, Kevin Moore, Urvi Shah, Frank Walsh
  2. 2. <ul><li>Vision, Mission, Values </li></ul><ul><li>Organizational Setting </li></ul><ul><ul><li>(Organizational Chart, Facility Lay-out, Equipment Needs) </li></ul></ul><ul><li>Situational Analysis </li></ul><ul><ul><li>Operations & Patient Flow </li></ul></ul><ul><ul><li>Market Analysis </li></ul></ul><ul><ul><li>Financial Analysis </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Quality and Risk Assessment </li></ul></ul><ul><li>Balanced Score Card </li></ul><ul><li>Summary </li></ul>
  3. 3. <ul><li>Mission : We provide comprehensive physical medicine and rehabilitation programs and services to optimize the health, function, and quality of life for the population of the Brookhaven and Buckhead areas of Atlanta, GA. </li></ul><ul><li>Vision : to transform the healthcare in Atlanta by </li></ul><ul><ul><li>Advancing human ability through specialized physical therapy treatments. </li></ul></ul><ul><ul><li>Contracting with local Atlanta hospitals and multi-specialty physician groups to become a leader in the delivery of high quality, low cost rehabilitative services </li></ul></ul>
  4. 4. <ul><ul><li>Clinical Excellence </li></ul></ul><ul><ul><li>Service Excellence </li></ul></ul><ul><ul><li>Respect </li></ul></ul><ul><ul><li>Integrity </li></ul></ul><ul><ul><li>Teamwork </li></ul></ul>
  5. 5. <ul><li>3 Executive Staff </li></ul><ul><li>Clinical Staff </li></ul><ul><ul><li>2 full-time PTs, 1 part-time PT </li></ul></ul><ul><ul><li>2 full-time STs </li></ul></ul><ul><ul><li>2 full-time OTs </li></ul></ul><ul><li>Non-Clinical Support Staff </li></ul><ul><ul><li>Receptionist </li></ul></ul><ul><ul><li>2 Rehabilitation aides </li></ul></ul>
  6. 6. <ul><li>Brookhaven Medical Park </li></ul><ul><li>2 - story 6,500 sqft </li></ul><ul><li>Staff Office (ground floor) </li></ul><ul><li>Administrative Offices (2 nd floor) </li></ul><ul><li>6 Private Treatment Rooms </li></ul><ul><li>ADL Suite </li></ul><ul><li>Hand Room </li></ul><ul><li>2 Speech Therapy Rooms </li></ul><ul><li>3 Bath Rooms </li></ul><ul><li>Waiting Room </li></ul><ul><li>Front Desk Station </li></ul><ul><li>Open Gym Area </li></ul><ul><li>Storage Space/Closets </li></ul><ul><li>Hours of Operation </li></ul>
  7. 7. <ul><li>Equipment </li></ul><ul><li>Treatment Tables </li></ul><ul><li>Modalities </li></ul><ul><li>Evaluation and Diagnostic Tools </li></ul><ul><li>Clinical & Office Supplies </li></ul><ul><li>Cardio and Resistance </li></ul><ul><li>Information Technology </li></ul>
  8. 11. <ul><li>Assumptions </li></ul><ul><li>There is growing demand for physical therapy services because to the aging of the general populations, the increase incidence of disabling chronic diseases, and the high incidence of injuries. </li></ul><ul><li>By the end of the year, we plan to have 73 patients per a day </li></ul><ul><li>The majority of our clients come from the medium to high Socio Economical Status. </li></ul><ul><li>Project staff resources will be available when and as they are needed. </li></ul>
  9. 12. <ul><li>Brookhaven, North Atlanta. </li></ul><ul><li>Peachtree and Peachtree-Dunwoody roads provide easy access, as does the Brookhaven MARTA rail station. </li></ul><ul><li>Demographic Information: </li></ul><ul><ul><li>Population: 41,784 </li></ul></ul><ul><ul><li>Median Household Income: $ 77,499 </li></ul></ul><ul><ul><li>Household Size: 2.0 </li></ul></ul>
  10. 14. <ul><li>Medical services facilities around Buckhead and Brookhaven </li></ul><ul><li>Hospitals: </li></ul><ul><ul><ul><li>St. Joseph Hospital </li></ul></ul></ul><ul><ul><ul><li>Piedmont Hospital </li></ul></ul></ul><ul><ul><ul><li>Shepherd Center </li></ul></ul></ul><ul><li>Ambulatory surgical treatment centers: </li></ul><ul><ul><ul><li>Atlanta Aesthetic Surgery Center </li></ul></ul></ul><ul><ul><ul><li>Atlanta Women's Medical Center </li></ul></ul></ul><ul><ul><ul><li>Center for Plastic Surgery </li></ul></ul></ul><ul><ul><ul><li>Dennis Surgery Center </li></ul></ul></ul><ul><ul><ul><li>Paces Plastic Surgery & Recovery Center </li></ul></ul></ul>
  11. 16. Clinic Budget 2011       Funding Sources   CEO - Majority Owner $100,000 Senior Business Manager - Minority Owner $75,000 Clinic Director - Minority Owner $75,000 Silent Venture Capitalists $250,000 Total Capital Investment $500,000     Total Revenue   Adjusted Gross Revenue (73 patients/day) $1,657,500     Total Expenses   Variable Expenses   Lease: Clinic Supplies/Equipment $50,000 Utilities $20,000 IT/EMR $80,000 Office Supplies $20,000 Professional Training $8,000 Profit Sharing Expense $12,500 Other $3,500 Total Variable Expenses $194,000     Fixed Expenses   Lease: Facilities $117,000 Salary $864,000 Other $5,000 Insurance $23,000 Total Fixed Expenses $1,036,000     Total Expenses $1,203,000     EBIT $427,500 Taxes $149,625 Net Income $295,425
  12. 17. <ul><li>Breakeven analysis </li></ul><ul><li>Annual revenue per visit </li></ul><ul><ul><li>$22,768 (at $90.38/visit) </li></ul></ul><ul><li>Annual Total Expenses </li></ul><ul><ul><li>$1,203,000 </li></ul></ul><ul><li>Breakeven Point </li></ul><ul><ul><li>$1,203,000/$22,768 = 53 patients/day </li></ul></ul>
  13. 18. <ul><li>Important components of the project management process include: </li></ul><ul><ul><li>Site Location </li></ul></ul><ul><ul><ul><li>Access </li></ul></ul></ul><ul><ul><ul><li>Environment </li></ul></ul></ul><ul><ul><ul><li>Aesthetics of overall building complex </li></ul></ul></ul><ul><ul><li>Facility Design </li></ul></ul><ul><ul><ul><li>Impacts the overall operational cost structure of the service </li></ul></ul></ul><ul><ul><ul><li>Contributes to the client experience and service satisfaction. </li></ul></ul></ul><ul><ul><li>Campaign Marketing </li></ul></ul><ul><ul><ul><li>Brochures, advertising, newsletters, direct presentations, generates important pre-market interest in the business. </li></ul></ul></ul><ul><ul><li>Staff Recruitment and Training </li></ul></ul><ul><ul><ul><li>Recruitment of a quality staff and proper training helps create the desired culture of the health facility. </li></ul></ul></ul>
  14. 19. <ul><li>Project Assumptions </li></ul><ul><ul><li>Commercial Office/Retail Space is widely available due to excess construction over the last decade and can be leased at $18/per Sq. Ft./Year. </li></ul></ul><ul><ul><li>All equipment and supplies is readily available and can be delivered within 14 days. </li></ul></ul><ul><ul><li>Construction services are currently in excess capacity, and can be sourced without backlog. </li></ul></ul><ul><ul><li>Health Care Services Specialists are available and can be recruited and hired without difficulty. </li></ul></ul><ul><ul><li>Site selection is the major critical variable in the facility project process due to a desire to create an appealing environment. All other activities pose insignificant financial or time risk due to current business conditions. </li></ul></ul>
  15. 20. <ul><li>There are 4 major paths of the project management process </li></ul><ul><ul><li>Facility – 14 Weeks </li></ul></ul><ul><ul><li>Securing equipment and all utilities – 7 Weeks </li></ul></ul><ul><ul><li>Campaign Marketing – 14 Weeks </li></ul></ul><ul><ul><li>Staff Recruitment and training - 12 Weeks </li></ul></ul><ul><li>Critical Path is the Facility and Campaign Marketing </li></ul><ul><ul><li>Time is not the critical factor of this project. </li></ul></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><ul><ul><li>Facility Design </li></ul></ul></ul><ul><ul><ul><li>Pre-Marketing Efforts </li></ul></ul></ul><ul><ul><ul><li>Quality Staff </li></ul></ul></ul>
  16. 21. <ul><li>Clinical Risk </li></ul><ul><li>Business Risk </li></ul><ul><li>SWOT Analysis </li></ul>Strengths Weaknesses Threats Opportunities
  17. 22. <ul><li>Structure </li></ul><ul><li>Process </li></ul><ul><li>Outcome </li></ul>
  18. 23. <ul><li>Aim of a Balance Score Card </li></ul><ul><ul><li>Link to accountability </li></ul></ul><ul><ul><li>Reporting Mechanism </li></ul></ul><ul><ul><li>Translation of strategic goals </li></ul></ul><ul><ul><li>Multiple Level Information  </li></ul></ul><ul><ul><li>Management  </li></ul></ul><ul><ul><li>Improvement </li></ul></ul><ul><ul><li>Communicate, Communicate, Communicate! </li></ul></ul>
  19. 24. Balanced Scorecard Actual Performance Goals Assessment Recommended Actions Measure A. Service Satisfaction with information given 89 95 ↓ Needs improvement Satisfaction with treatment given Advanced Booking of Appointment B. Quality Family satisfied with patient's outcome C. Value EBDTA contribution Cost of Services benchmarked with IndAvg
  20. 27. Clinical Supply List Quantity/Unit Swim ex 1 Hi-Low Table 10 Low Mat 2 Hyrdoculator 2 Freezer 1 Balance/Gait Material 1 Biodex Balance Machine 1 Body Wt Supported Treadmill 1 Treadmill 1 Recumbent Bikes 2 Upright Bike 1 Upper Extremity Bike 2 Splinting Material 1 ADL Suite 1 UltraSound/Stim Units 4 Traction Table 2 Strength/Lifting Station 1 Speech Diagnostic/Treatment Tools 1 Orthopedic Diagnostic/Treatment Tools 1 Hand Diagnostic/Treatment Tools 1 Neuro Diagnostic/Treatment Tools 1 Personal Laptops 9 Medical Supply 1 Linen Service   Wall File Cabinets 2 Storage Units 2
  21. 28. Title Quantity Total Salary Revenue/Clinician Net Annual Revenue/Clinician CEO 1 $110,000 Sr. Business Administrator 1 $85,000 VP of IT 1 $50,000 Legal Counsel 1 $20,000 Clinical Director 1 $70,000 $20,000 $240,000 Physical Therapy Orthopedic 2 $116,000 $30,000 $720,000 Neuro 1 $55,000 $25,000 $300,000 Pediatric 1 $55,000 $25,000 $300,000 Occupational Therapy Certified Hand OT 1 $60,000 $30,000 $360,000 Occupational Therapist 1 $55,000 $25,000 $30,000 Speech Therapy Adult 1 $55,000 $25,000 $300,000 Pediatric 1 $55,000 $25,000 $300,000 Non-Clinical Staff Receptionist 1 $38,000 Rehabilitation Aide 2 $40,000     Total 16 $864,000 $2,550,000
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