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Move The Google Needle Opt Summit All
 

Move The Google Needle Opt Summit All

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What does all of this Social Media noise really mean, and moreover, what does it have to do with Renting More Apartments? At the Urbane Lab, we have put a lot of effort and resources into figuring out ...

What does all of this Social Media noise really mean, and moreover, what does it have to do with Renting More Apartments? At the Urbane Lab, we have put a lot of effort and resources into figuring out how to get our apartment listings to rank high on a Google search. High, as in Page One, Number One!

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  • -) Started Urbane Apartments in Aug, 2003 in my attempt to Create Wealth -) Build It and They Will Come IS a Myth -) You MUST be Marketing in ALL You Do -) All Apartments were mostly the same, dull and very boring
  • -) It is no longer about Shouting Your Message -) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
  • -) Never in history have folks been able to reach so many people so vey fast -) News, Good and Bad now travels at light speed
  • -) Focus on creating Your Larger Community, and fostering Influenceres
  • -) The Urbane Life has established itself as a Hyper Local News and Presence

Move The Google Needle Opt Summit All Move The Google Needle Opt Summit All Presentation Transcript

  • Break From the Pack of Apartment Commodity “ The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” -Sergio Zyman
  • (4) Two Hour eBoot Camp Sessions Move the Google Needle
  • eBoot Camp Book Author; Corey Pearlman eBoot Camp Book http://www.ebootcampbook.com/
  • Who is Here Today
    • Your Name / Business
    • What Is Your Desired Take Away
    • eBoot Camp 1
    • How to Play and Win the
    • Search Engine Game
      • Anatomy of a Search Engine
      • Domain Names
      • Key Words
    • eBoot Camp 2
    • How to Play and Win the
    • Search Engine Game
      • Title Tags
      • Meta Description Tags
      • Home Page Content
    • eBoot Camp 3
    • Increase Your Digital Footprint
      • Hurl Your URL
      • Social Networking Sites
      • Articles
      • Press Releases
    • eBoot Camp 4
    • Increase Your Digital Footprint
      • Articles
      • Press Releases
      • Blogs
      • Opt-in Forms
      • E Mail Marketing
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  • 81% of Renters begin their apartment search with Google “Apartments (Your City)”
    • Does Your Apt Community Show Up?
    • Kind of like not having a phone number, Prospects are calling, but you don’t hear them.
  • Can Perspective Renters Find You?
  • Starting Point: Know Where You Rank
    • Web Site Grader ; http://websitegrader.com/
    • Google Analytics
    • Web Visitors per Unit
      • Urbane: 13,900 Feb-10 = 43.84 web visits per unit
      • Paragon: 2,669 Sept-09 = .58 web visits per unit
      • Paragon: 6,975 Feb-10 = 1.52 web visits per unit
          • Web Traffic Increased by 161%
          • Physical Traffic Increased 10%
  • Year over Year Results
    • Web Site Traffic UP 108%
    • Physical Traffic/Tours UP 54%
    • Rentals UP 69%
  • Sponsored Ads or Organic Search
  • Domain Names
    • Own the right web site addresses and watch your web traffic soar
  • Tips For Success
    • Make certain that each of your Domain Names ‘point” to your web site
    • You can and should own multiple Domain Names
    • Add an alternate email, such as g-mail or yahoo to each account
  • Walkthrough
    • MyDomain.com http://www.mydomain.com/
      • What Domain names fit your target renter
      • Search Domain Names for your apt community
      • Evaluate availability, in .com and .net
  • Keywords
      • The most important list you will ever make
  • Tips for Success
    • What Are Your Keywords / Phrases
    • Web Page Source Code:
      • Foxfire: View/Page Source
      • Internet Explorer: View/Source
      • 15-25 Keywords / (200) Characters
  • Check Your Keywords
    • Apartments Royal Oak
    • https://adwords.google.com/select/KeywordToolExternal
  • Title Tags A Search Engines First Impression of your Web Site-make it a Good One
    • 5-10 Words
    • Each Web Page is a new Opportunity
    • Keyword-Heavy Headline in FRONT of your Biz Name
  • Meta Description Tag Your Chance to Tell a Search Engine User Why They Should Click Your Link
    • Most business owners leave the creation of their Title tags and Meta Tag Descriptions up to their Web Designers
  • Tips for Success
    • Description tag should be descriptive and clearly explain what you web site does
    • Use keywords in your description tag
    • Be sure to do some selling to persuade a person to click your site
  • Home Page Content
    • This critical content must be created with two audiences in mind; Your customer and the Search Engines
  • Tips for Success
    • Use keywords, but don’t over do it
    • Keep the ratio between keywords and total number of words on your home page to between 4%-10%
    • May seem obvious, but spell check your page
  • Walkthrough
    • Webconfs.com and click “Keyword Density Checker
    • Enter your web site into the Keyword Density Analyzer and hit “submit”
    • What does all of this Social Media noise really mean, and moreover, what does it have to do with:
    • Renting More Apartments ?
  • The direction of marketing has changed…
  • Hurl Your URL
    • The Easiest Way to Effectively Market Your Web Site
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  • Tips for Success
    • Add your URL to all your Marketing Collateral
    • Partnership Marketing
  • Social Networking Sites
    • Find new Rental Prospects quickly and effectively
  • Social Media…Outreach on Steroids
  • Fish Where the Fish Are
  • Create a Community
  • Articles
    • Be known as a content expert in your field and allow others to market your web site for you
    • Google Your Co Name Now
    • What Comes Up?
    • Each article you publish becomes another web page
  • Tips for Success
    • Include your best keywords and phrases in all of your articles
    • Make writing articles a regular part of your business
    • Post your articles to your web site before submitting them
  • Walkthrough
    • Go to ezinearticles.com
    • Review other articles for proper format
    • Repeat this process with digg.com
    • Repeat this process with stumbleupon.com
  •  
  • Press Releases
    • Generate buzz about your projects about your products and services and make a huge splash on search engines
    • Each Press Release you publish becomes another web page
  • Tips For Success
    • Add your Keywords to each Press Release
    • Try to distribute a Press Release per month
    • Always include links to your web site
    • Add Press Releases to your web site
  • Walkthrough
    • Go to free-press-release.com and register
    • elance.com A Press Release writing site
    • Other Resources
      • emailwire.com Fee based Service
      • prweb.com
  • Blogs
    • Our Blog is one of our highest producing digital assets we operate, oddly, it is nothing about our apartments and everything about Hyper-Local
  • Become Hyper Local News
  • Urbane Life Blog
    • (474) Posts = (474) new web pages
    • (1,862) Comments = Engagement
    • (1,218) Twitter Followers = Engagement
  • Tips for Success
    • Your blog is not about you, it is about your prospects
    • Give your Circle of Influence a platform and they will propel leads for you
    • Turn your blog over to residents and evangelists