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  • 1. Our Headlines….Your Spotlight
  • 2. “You now have to decide what image you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” David Ogilvy Promotion. Born from a basic need for high-quality promotion, Urban Works Publicity works to create a voice for the burgeoning company, organization, or individual. With a clear and creative core, UWP shapes the personality and helps build brand awareness of its clients. While managing the flow of information, our professionals present the most concise and up-to-date communication to all media outlets as to build a bridge between the company and the media. With a concentrated purpose of making favorable public images, Urban Works Publicity writes and edits reports, speeches, press releases, web copy, and other promotional documents. Brand. When a more thorough business vision is required, Urban Works Publicity works to assemble a company or individual’s mission and goals into one extensive plan. An effective brand strategy provides a major edge in an increasingly competitive market to the client. Your brand is derived from who you are, who you want to be, and who people perceive you to be. Urban Works Publicity provides branding strategy as well as proposal for business growth and brand equity. Management. Publicity departments would be nothing without keen management. Urban Works Publicity offers management of a client’s relationships with a variety of media including business, local, and vertical and across media types including blogs, online, print and broadcast. Working as the firm’s spokesperson, Urban Works Publicity aims to develop and implement consumer promotional campaigns, manage speaking opportunities, draft and edit press releases, develop and maintain good working relationships with the media, respond to enquiries from reporters, and lastly, create and manage a working press kit.•••••
  • 3. AboutCrystal M. Ellis
  • 4. Crystal M. Ellis EDUCATION:HAMPTON UNIVERSITY, Hampton, VA May 1997B.S. in Marketing with high university and departmental honors• GPA 3.362• Golden Key Honor Society, 1995-1996Public Relations Certificate, Penn Foster, 2011 QUALIFICATION SUMMARY: PR/Marketing Director for Urban Works Publicity (2011) Published, contemporary fiction novel, Character Flaws (2003) Urban Works Publishing Published, contemporary fiction novel, How Sweet It Is (2005) Urban Works Publishing Screenplay, Kept (2010) Urban Works Publishing
  • 5. WRITING SAMPLES:• Spring travel guide: You won’t miss these bags on the luggage carousel• http://www.examiner.com/handbags-in-washington-dc/spring-travel- guide-you-won-t-miss-these-bags-on-the-luggage-carousel• Bye-bye black bag, spring has sprung: Colorful bags make power statements• http://www.examiner.com/handbags-in-washington-dc/bye-bye-black-bag- spring-has-sprung-new-colorful-handbags-make-power-st• Time Heals Wounds, but Not on Social Networks• http://victorledbetter.com/2010/08/11/time-heals-wounds-but-not-on- social-networks-by-crystal-m-ellis.aspx• With Love, From.....Valentine Gift Ideas For Your Lady• http://victorledbetter.com/2011/02/01/with-love.aspx
  • 6. Freelance Writing• FREELANCE CLIENTS:• Demand Studio (2011)• Tyra Banks website, Fashion and Beauty contributor (2011)• Washington DC Handbag Examiner for the Examiner.com (2011)• Contributing guest blogger for lifestyle site VictorLedbetter.com (2010)• Contributing writer for The Purse Page (2008)
  • 7. For Immediate Release Press Releases by Urban Works Publicity
  • 8. For Immediate Release:A New York Statement Piece: W by Wevly Wilson Embodies Luxury with City FlairMarch 29, 2011- There’s never a simple night on the town for Wevly Wilson, NYC’s latest jewelrydesigner when she’s wearing her modern designs. Just dining in one of the West Village’s outside cafesusually gets interrupted with inquisitive fashion onlookers and most often Wevly gains another fan for herW by Wevly Wilson Collection. Her inspiration comes from the city where she draws from hersurrounding environment. “I look around to find clean lines, shapes, and textures. I envision how I cancreate something wearable, something different …then I just draw,” she affirms.W by Wevly Wilson is the designer’s love child and ode to her unique style. The Parson’s School ofDesign graduate also studied at the prestigious Central Saint Martin’s and Cordwainer’s Shoe MakingSchool started her fashion career in shoe design. Working for designers such as Donna Karen andCalvin Klein helped Wevly hone her design skills which she now shares with students at Parsons whereshe teaches Fashion Accessories Design. For her namesake collection, Wevly infuses exotic leatherslike lizard and sting ray into her designs and even though she admits that this is not a new concept, it’s amodel that she is taking to the next level. She boosts, “I think the texture of the skin against metal is verycool.”Wevly pictures her pieces adorned by women who are poised and self-assured, slightly edgy but stillsophisticated. It’s not uncharacteristic that Wevly embodies all these qualities herself and in her designs.As a budding designer in a fierce marketplace Wevly has discernment about her ambition. “I’m driven bya passion to create beautiful things. Not only can fashion instantaneously change how people perceiveyou but more importantly how you perceive yourself.”To contact Wevly Wilson for an interview or for product stocklist please forward any correspondence toUrban Works Publishing and PR at urbanworkspr@gmail.com or wevlywilson@gmail.com . You can visither website at www.wbywevlywilson.com
  • 9. The Cup Gourmet, Atlanta’s Premier Cupcake Café Serves Up Home-style Flavor with a Sweet Panache3/25/2011 - Atlanta, GA, March 4, 2011,- The wait is over for many of The Cup Gourmet’s dedicated foodies as the cupcakery opensits first store front in the new Town Brookhaven Center, in April 2011. For the past two years, word of mouth has grown this EastAtlanta small business from home kitchen to café. The cult- like enthusiasts have even created their own motto for the company,“I can’t live on cupcakes alone…but I’ll try.” The vision of its owner, Victor Ledbetter of VLL Holdings, has always been to brandhis delicacies as a favorite in the greater Atlanta area. As a leader in corporate America, Ledbetter took his passion for cookingand entertaining and created a customer-focused business design. “It’s been no small feat but I have built quite a loyalfollowing,” says Ledbetter.What sets The Cup apart from the inundated market of cupcake shops that have saturated many major cities is the interwovenstyles of southern decadence and urban panache. Mr. Ledbetter desires for his patrons a couple of things. “I want customerservice to be paramount. A level that is equal to the quality of cupcake that we serve.” Customers are encouraged to come inand stay in the ultra cozy lounge while they enjoy their guilty pleasure, preferably with a steaming cup of coffee or Tea Fortebrand dessert or herbal green tea. The café also offers free Wi-Fi all day long as well as a place for private events such asparties, showers, corporate events, and after-hour tastings.The Cup Gourmet will offer a daily rotating selection of eight plus novel flavors. The most popular flavors are Red Velvet, Key-Lime, and Chocolate Surprise, which is a brownie lovers dream with a peanut buttery bombshell finish. The shop also offersvegan and gluten-free cupcakes as well as a sundry of cheesecakes with an zesty, almond graham crust. And after your paletteis affably pleased, take home a Cup cotton T-shirt, ceramic mug, a Tea-Forte sampler or specialty red velvet flavored soy candle.An Atlanta professional and loyalist recently commented of The Cup that, “The Cup delivers the best cupcakes Ive ever had. Imsaying this because not only do they include the finest ingredients in each delicious recipe, they are made with passion and care.Victor is obsessed with creating the most divine and decadent cupcakes on the market, and he has succeeded! From histrademark Red Velvet to his Peaches & Cream cheesecake, each bite has you dangerously wanting more. When he bakes forevents, hes the most professional and careful in his presentation of both himself and his masterpieces. Once you try one, youllhave to tell a friend or two or three.” Daily the shop will be open from (7 a.m. weekdays and 8 a.m. on weekends and orders can be placed 24/7 atwww.thecupgourmet.com.
  • 10. The Cup Gourmet As Seen In…
  • 11. Khreativ Soy Kandles is Building a Brand off the Sweet Smell of Small SuccessesMarch 24, 2011- The CEO of Khreativ Soy Kandles is not behind a desk or walking the halls of a manufacturing plant. Kim Wheeling adorned inslacks, shirt, and slippers, stands in her kitchen over the stove after a long work day. Not only is she an information technology executive but awife and soccer mom of three with a large candle order from Texas to prepare for shipment in the morning.Khreativ Soy Kandles LLC was founded in 2009 and blossomed from a leisurely pastime into a full-fledged business venture. From intimate, in-home parties to a busy online store and licensing agreements KSK is quickly building a name in the candle world. Success for KSK has comefrom dedicated, word of mouth clients who appreciate organic soy candles that have fragrant aromas and serve as an aromatherapy medium. Thecandles are made from only the best quality “Made in America” soybeans and essential oil blends which provide a stronger fragrance than youraverage candle without even burning the wick.Kim explains her goal for each candle and customer, “I want people to talk about how soothing KSK fragrances are and how comparable thescents are to the actual flower, fruit, or dessert. I also want them to experience the joy of taking the fragrance and using pure soy infused withcoconut oil to make your hands and feet feel like velvet”. Premium soy candle wax can be used as a body moisturizer which is a selling point ineach of Kim’s presentations.As a busy mom of three, Kim realizes that her candles will provide aromatherapy and create a “special moment” for other women who are multi-taskers, high achievers and corporate driven, giving them an oasis of sorts to relax and de-stress. Her home parties are usually filled with womentussling over her most popular scents; Be Relaxed and Spa Day. The scents are infused with Eucalyptus and Peppermint Oils as well asLemongrass, Patchouli, Black Currant and Sugar Cane respectively.Khreativ Soy Kandles “green” initiative is also popular among her patrons as they know that buying smart today helps build better businesses fortomorrow. As for building her business, Kim has collaborated with The Cup Gourmet in Atlanta to develop three cupcake flavored candles for salein the café. Victor Ledbetter, owner of The Cup says, “I was just impressed that Kim could bring out the essence of each flavor in my candles. TheRed Velvet actually smells like a fresh, out-of the oven Red Velvet cupcakes.”“One day I hope to open up a boutique just for my candles but until then I’m going to continue to grow in small leap and bounds,” Kim affirms light-heartedly then goes back to fulfilling her order. On-line orders can be placed at www.khreativsoykandles . For more information on Kim’s story or ifinterested in a press kit for wholesale orders, please contact Urban Works Public Relations at urbanworksPR@gmail.com
  • 12. Khreativ Soy Kandles As Featured in the LisaRaye B2B Mixdown Weekend in Puerto Rico 2011, BET Hip Hop Awards Gifting Suite 2011, and 2012 NBA All-Star Weekend Celebrity Gifting Suite RT@TastemakerMag: If you havent snatched you up some @KhreativSoy candles..you havent enhanced your day! They are an editors pick! RT@TheRealLRaye: Thanks for your prayers Im gonna relax with a glass of @MoscatoLife and light my @KhreativSoy candle
  • 13. Atlanta’s Way of Life: MLE Group Launches Luxury Concierge Company to Serve up Southern Comforts on a Silver PlatterThe Way of Life Event will offer Atlanta’s socials a way to luxuriate their life with new concierge services offered by MLE Group. The key to uncovering Atlanta’s best kept secrets on living the indulged life is knowing who to ask. On October 21, 2011, Atlanta will have the answer with the launch of MLE Group’s luxury concierge service. The Way of Life Party presented by MLE Group will showcase the company’s tailored amenities with an interactive soiree. Brand Ambassadors will be on hand to educate and luxuriate on the MLE Group’s expertise in event and party planning, VIP night life table hosting, chauffeur services, spa treatments and other specialized valet services. Whether visiting a city for the first time or setting up a special night out on the town for a client, concierge services run on the basic premise of lending the best first-hand know-how with a touch of class. MLE Group’s concierge will lend that hand in allowing Atlanta’s trendsetters and jetsetters to live a much less complicated life with more manageable days and even more enjoyable nights. The Way of Life Event will offer a taste of their VIP service with$2,500 in giveaways for expert spa treatments, white-glove chauffeur service, and entry into an acclaimed night club in Atlanta. An acclaimed Atlanta DJ will astound the guests as the event’s sponsor, Sprint, offers trials of their new line of cellular products. Guest also can expect special celebrity appearances and drink specials throughout the evening. The Way of Life Event is primed to be one of Atlanta’s premier events for socials, jetsetters, and those who want to add a little luxury to their lives. What: The Way of Life Party presented by MLE Group Where: Buckhead Marriott Hotel & Conference Center, 3405 Lenox Rd NE Atlanta, GA 30326 When: October 21, 2011 Time: 8:00PM - 11:00PM Fee: Free to the public Theme: Chic and Modern Cocktail Lounge RSVP: UrbanWorksPR@gmail.com About MLE Group: MLE Group is a luxury lifestyle brand geared to transcend the contemporary lifestyles of today. Under the parent company MLE Group lies Command Concierges which includes services such as Event/Party Planning, Valet Dry Cleaning, Spa Service, Chauffeur Services, Maid Services, and VIP Night Life Hosting at the most acclaimed night clubs and venues. Each service is tailored to meet the human five senses and to recreate the traditional image. For press inquiries and interviews, please contact Crystal M. Ellis at Urban Works Publicity at urbanworkspr@gmail.com.
  • 14. WestBow Press Author, Gale LeGrand Williams Debuts Life-Enhancing Devotional: Lovingkindness in the MorningInevitably the beginning of each day brings the unwavering sunrise, awakening of wreathed blossoms, and copious dewdrops on a single blade of grass. It is this daily regimen that is unchanging however daily life is incessantly changing,shifting, and evolving. Author, Gale LeGrand Williams tackles these chaotic struggles of daily life in her devotionalLovingkindness in the Morning.This 365 day devotional is presented as the direct word of God, as Mrs. Williams uses scripture as the foundation for eachday’s teachings. “This book will serve the reader well as he meditates and prays on each devotional in his effort to dwell onthe positive aspects of faith…”explains a WestBow Press editor of Lovingkindness in the Morning.Readers of Lovingkindness in the Morning will find the daily meditations useful in their quest to live confidently andoptimistically in faith rather than succumbing to the negative influences of the world. The book’s helpful reinforcementsassist in promoting a more enlightened and spiritual walk with God.Gale Williams is the President and CEO of Entrusted Connections, Incorporated a business management consultingcompany founded in 2005 in Woodbridge, Virginia. She also established Entrusted Connections Ministry in 2007. ECM isan organization developed to support the community as well as educate, strengthen and encourage the Body of Christthrough collaborative events and efforts. The banner for ECM is "Shaping the Future through Divine Design." and theWord of God that supports our Ministry is from Isaiah 43:19 “Behold I will do a new thing...”Gale Williams is also featured in the book “50 Phenomenal Black Women Over 50”, by Connie Briscoe, 2008. The bookhighlights Photographer, Cunningham (Crowns) and popular novelist, Briscoe (Big Girls Dont Cry, etc.) in their tribute tohonor 50 women over 50 years in age in this collection of stunning photographs and inspiring personal recollections.For press inquiries concerning interviews and book signing opportunities, please contact Crystal M. Ellis at Urban WorksPublicity at urbanworkspr@gmail.com or (703) 625-6981.
  • 15. The Face of Eco-Chic: Orlandos Eyebrow Expert, Julia Johnson Launches New Skin Care Line at the Beyond the Brow EventArlington, VA -- Dec 12, 2011 / (http://www.myprgenie.com) -- Affectionately and deservingly appointed the "Thread Queen" of Orlando, Julia Johnson owner of Julias Artistic Threading and Day Spa is just as eclectic as she is talented. The Jamaican born and Florida raised master eyebrow threader and facialist has been pampering Orlando faces for six years in her Altamonte shop. Her loyal and satisfied clients return week after week for brow services as well as manicures, facials, sugar waxing, and make-up application. Julias credo for the spa is to offer its patrons natural beauty services with a goal to transform and enhance each clients beauty. “ I love to hear the oohs and ahhs after I finish each client," says Ms. Johnson about the satisfaction she receives from her artistry. After months of product research and analysis, Julia has created a line of skin care products to expand upon her eco-friendly ideology. The Julia J Skincare line is created from all organic products fashioned to be gentle for all skin types. The line includes specialty formulations for hyperpigmentation, acne-prone, oily, sensitive, anti-aging, and normal skin. To celebrate the launch of the Julia J. Skincare line, the spa will hold a launch event entitled, Beyond the Brow. The launch event will be held on December 17, 2011 and will introduce and showcase the Julia J. Skincare as well as the spas line of organic soy candles. During the event, staff will be on hand to demonstrate the Julia J. line as well as select spas services. There will also be a raffle for products and services.What: The Beyond the Brow EventWhen: December 17, 2011 5:00 p.m. to 7:00 p.m.Where: 452 Osceola Street #214, Altamonte Springs, FL 32701Fee: Free to publicRSVP: Urbanworkspr@gmail.comTwitter: @threadqueen1
  • 16. Julia’s Artistic Threading And Day Spa
  • 17. Client Testimonials Crystal Ellis (Urban Works Publicity) is the epitome of true public relations firm and my company "Khreativ Soy Kandles" has soared to new heights in a short amount of time. Ms. Ellis understood the vision of our company right away and was able to effectively market to our demographic and reach into an elite networking base for new opportunities and capture solid business ventures. Our sales have increased by 80% since working with UWPR and most importantly our brand is now recognizable to a larger customer base and is still true to the mission and vision of the business. KSK owes its foundational success to Ms. Ellis and UWPR. -Kimberly Wheeling Khreativ Soy Kandles, CEO www.khreativsoykandles.comEngaging UWPR in promoting my business brand was one of the best decisions my company has made to expand our business awareness. UWPR branding is beyond promotion, it a value that promotes residual return! -Victor Ledbetter, The Cup Gourmet Crystal is able to convey my thoughts about my business much clearer and more eloquently than I ever could. She asks the right questions to gather the information needed to present you in the way that you want but could not do for yourself. She has been an integral part of my business!! Wevly Wilson Designer, New York City www.wbywevlywilson.com
  • 18. EventsThe Cup Gourmet Grand Opening
  • 19. LAMIK Beauty Pop-UP Eco-Glam Shop
  • 20. The Dallas Austin Foundation forMusic Education Casino Royale Event
  • 21. EVENTS
  • 22. iii Gifts Book LaunchMayoralProclamation forHughley Family
  • 23. Corks and Cupcakes Event featuring Pris Wine
  • 24. Julia J. Skincare Launch
  • 25. Event Collaborations D’Lor Salon and Spa Membership Launch Event Summer 2011 MLE Productions The Way of Life Event Fall 2011The LisaRaye All White Mansion Affair Summer 2011
  • 26. UWPR Clients
  • 27. UWPR STYLESImage Consulting and Styling
  • 28. UWPR STYLES Image Consulting and Styling