The #PorTuFamilia mission was to engage the NYC Latino population in a conversation about health awareness via the social web utilizing established distribution of Latino community information.
Here were our goals.
- To establish a platform using branding (#PorTuFamilia) that can be utilized on Facebook, Twitter, Instagram utilizing ADA approved PSA’s and other Diabetes.org content that support the Feria De Salud project.
- To promote Feria De Salud on behalf of the American Diabetes Association including volunteer recruitment.
- Use this campaign as a case study to create a baseline of data and develop a long term plan to build a strong community that will serve as brand ambassadors for the American Diabetes Association.
Thank you to the members of Hispanicize, Latina Mom Bloggers, Web City Girls, Capicu Cultural Showcase, Being Latino, DigiBunch, Novell Research, Media Rumba, Los Tweens, Pa’Lante Latino, Expresso Con Leche, Autism Wonderland, Bloggers of Health, Jesse Luna, LATISM, Divabetic, Deborah Deras, Vista Hispano, United Latino Professionals, Foxy Family, Latina Leadership Institute, NALFO, AARP En Espanol, Latino Rebels and the very passionate Bohemian Babushka. It was your voices that we heard the loudest and focusing attention thru your influence, content creation and curation. We proved to the non-believers that we are truly a united familia online.
Read more: http://www.sofritoforyoursoul.com/thankyou_portufamilia/#ixzz2p5ekdf3p
This is an abbreviated version of the final recap.