You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Adam Mordecai, Partner / Business Development at Advomatic@rdearborn So to A/B test headlines, we use Facebook and bitly to track clicks. NOTE: in order to do this, you need at least 20k facebook fans or so, or the data ends up not that relevant. Whenever you create a post on your site, you can create a bit.ly version as well. In order to create two bitlys you have to append something at the end to differentiate urls. So for example: http://yoursite.com/article-headline-here?r=ab1 http://yoursite.com/article-headline-here?r=ab2 Anything after the question mark will act as a reference code. Once you have your bitlys and two headlines, you can start. Using the headline you think will lose as the first one, paste the first bitly into facebook and let it run for 15 minutes. When time is up, count the number of clicks on bitly, and all the interactions on Facebook (likes, comments shares.) Then from the admin area, hide that facebook post on the wall. Then run the one you think will win for 15 minutes (you can change the headline by clicking the headline when it previews on the wall and editing it.) Collect all the same data. If the winner was the first one, hide the second and post the first one again (when you hide a post it stops being trackable on unhiding.) If the second one was the winner, you win. Let it ride. Make sense? We used to use delete but found that hiding will keep all the interactions, so better just to leave the hidden post there.10 months ago
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Rachel Dearbornslide 40, bit.ly+facebook+delete button. please explain!11 months ago
Upworthy at Upworthy@antonrazumov I had the button accidentally disabled, but at the top of the presentation the download link should now work.11 months ago
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