Curiosity Gap• Too vague, don’t want to click. • This is an amazing video!• Too speciﬁc, don’t need to click. • Chimpanzee sniffs own butt, passes out from doing so.• Just right, compelled to click. • Adorable chimpanzee does something rather unexpected.
Obama Blasts Obamas Evasive StanceOn Gay Marriage Obama Says Same-Sex Marriage Should Be Legal Now THIS Is Why I Voted For Barack Obama
We write 25 headlinesfor every piece of content
25 Headlines• Start strong, then get desperate, get creative• Explore all possible angles• Useful outside of headlines: share text, tweet text, lede
Open Graph API• Learn it. Implement it fully.• Provide title, description, url, & image meta tags in your HTML.• Double-check your implementation using the Facebook Debugger.• Full integration increases your viral capability.
Mobile Traffic• 29% of all traﬃc in April• 31% of all traﬃc in October• Highly viral content sees a higher percentage of mobile traﬃc• The most popular mobile browser: the built-in browser in the Facebook iOS app
Aggressive Caching• Static content should always be cached• Don’t need powerful servers• Bypass complicated web frameworks• Use content-delivery networks
A/B Testing• Use Optimizely to test new features• Approach new features scientiﬁcally • Form a hypothesis • Run an experiment with a proper control • Trust only statistically signiﬁcant results• Building in-house experiment framework