Upticomm Marketing Company: Our Profile
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Upticomm Marketing is a full-service public relations consultancy that delivers meaningful, impactful and measurable bespoke integrated marketing communications solutions for commercial and ...

Upticomm Marketing is a full-service public relations consultancy that delivers meaningful, impactful and measurable bespoke integrated marketing communications solutions for commercial and non-commercial organisations including individuals that builds wholesome reputation and equity.

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Upticomm Marketing Company: Our Profile Presentation Transcript

  • 1. … meaningful, impactful and measurable public relations practice www.upticomm.com Upticomm Marketing Company
  • 2. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 2 I N S P I R A T I O N
  • 3. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • Who We Are • Practice Areas • How We Work • Why You Need Us • Key Contact • Our Clients & Case Studies • Upticomm Contact Details 3 Table of Contents
  • 4. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • Company Name: Upticomm Marketing Company Ltd • Date of Incorporation: October 7, 2012. Commenced business in January 8, 2013 • About Upticomm: A full-service public relations consultancy that delivers meaningful, impactful and measurable bespoke integrated marketing communications solutions for commercial and non- commercial organisations including individuals that builds wholesome reputation and equity. 4 Who we are
  • 5. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • To assist Clients to generate wholesome reputation and mind-share by creatively engaging and connecting with key publics via respectable platforms to deepen brand equity while retaining a profitable business. • Our passion is to add verve to brands from boring sameness to distinctively lively and engaging brands. 5 Our Mission
  • 6. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • People are more powerful influences than advertising. • Humans, brands and technology are the new language of commerce today. • Collaboration is key. 6 Our Beliefs
  • 7. … meaningful, impactful and measurable public relations consultancy www.upticomm.com Practice Areas
  • 8. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 8 Corporate Communications …building your most valuable asset. • Upticomm corporate communications practice work in alliance with corporate clients to build and protect reputation and manage expectations among key stakeholders. r areas of expertise covers: Practice Areas » Corporate brand building » Executive positioning and employees communications » Crisis communications » Corporate Social Responsibility » Media relations and training » Influencers’ communications » Corporate advertising
  • 9. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 9 Strategic Communications …cultivating bird-eye-view on the market. • Upticomm strategic communications practice analyses a brand’s current position versus long term goals using SWOT and PEST analysis to arrive at the most cost effective approach to allocate resources that will generate the best ROI. Practice Areas » Strategic communication planning » Influencers’ management » Partnerships and collaborations management » Measurement and evaluation
  • 10. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 10 Public Affairs …traversing the complex corridors of power with ease. • Upticomm public affair practice facilitates public/private partnerships by engaging the leadership in government, media, academia and civil society groups to amass influence in order to shape policy decisions at local, state and federal levels. Practice Areas » Strategic program development » Public education and enlightenment » Social marketing » Influencers’ engagement » Issues and crisis management
  • 11. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 11 Media Relations …building strong relationships with key media influencers. • Upticomm media relations practise help clients deliver 360° media campaigns that greatly enhance brand visibility using the right media to connect with the right audience. of expertise covers: Practice Areas » Media content generation » Media influencer relationship development/management » Media monitoring and news analysis » Content development for social media profiles » Bloggers’ relationship management
  • 12. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 12 Marketing PR …leveraging brands on prevailing lifestyles. • Upticomm brand public relations practice assist brands to create unique emotional experiences for target audience and motivate them to take desired action. Practice Areas » Product launches » High profile event management » Brand media relations » Consumer education and activations » Trade shows, conferences and expos
  • 13. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 13 Digital Marketing …building relationships with likes, follows, comments, and views. • Digital media is a rich hub for passing relevant information that allows your brand to build long-term relationships with customers and other stakeholders in a more informal way. Practice Areas » Social media fan page development and management » Fan page strategy development » Bulk email marketing » Mobile SMS messaging » Content generation » Search Engine Optimization (SEO)
  • 14. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 14 Crisis Communication …preparing brands to respond during crisis periods. • Upticomm crisis communications practice assist companies to proactively troubleshoot likely crisis scenarios in order to create a strategic response plan that protects reputation going forward. Practice Areas » Crisis communication planning & training » Media relations and training » Influencers'’ management » Issues and crisis management
  • 15. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 15 How we work Opportunities Camping Structure Consolidated View Brief Submission Ideation & Inputs Processing Brainstorming to Validate Brief Execution Phase Recalibration Processing Measurement & Evaluation of ROI Strategy Modification Phase
  • 16. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • Upticomm activates functional and cost effective programmes that generate high ROI in support of brand’s overall brand-growth strategy. We also guarantee good exposure on both traditional and new media. • Our superior solutions are: » Meaningful, Impactful and Measurable (MIM) • But don't just take our words for it; give us a call today, we'd love to hear from you. 16 Why you need us?
  • 17. … meaningful, impactful and measurable public relations consultancy www.upticomm.com • Samsung Electronics West Africa • Cocoa Processing Company, Ghana • Staco Insurance Plc • Wellcare Home Medicals Limited • Spronks Creations Limited organiser of the Nigeria International Wine & Spirit Fair • Material Academy Limited • Fast Track Limited • Magic Vision Limited • Anthill Investment Limited 17 Our Clients
  • 18. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 18 Case Studies Samsung mobile is the toast of millions of consumers and the media. However, media turnout is usually low at the launch of non-product-specific events in the northern part of Nigeria. The challenge for Upticomm was to ensure that influential reporters from reputable regional media attend and report the launch of the first ultra modern Samsung Customer Service Centre in Abuja Our Work • We recced the venue, and developed media launch strategy • We constituted an influential media group to coordinate the invitation of media correspondents • We involved the Consumer Protection Council of Nigeria and ensured that its DG, performed the ribbon-cutting • Upticomm developed/segmented messages and deployed same to the appropriate media Results • The launch of Samsung Customer Service Plaza (CSP) was well attended and reported by the media. The news made the cover story in Computer.com, the most authoritative industry magazine in its February edition. Specifically; • 100% of all coverage contained all the key messages • Brand building initiatives delivered a positive tone in 100% of coverage • Visual cues was published mostly in colour and were prominently displayed Launch of the first ultra modern Samsung Customer Service Plaza, Abuja
  • 19. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 19 Case Studies Cocoa Processing Company (CPC) Ghana, the foremost producer of GoldenTree chocolate confectioneries and semi- finished cocoa products wanted to penetrate the Nigerian market using the 27th edition of Lagos International Trade Fair, Lagos as launch-pad. The objectives were threefold; to generate awareness with a view to build equity; to serve as brand experience vehicle for a whole range of stakeholders; and to engage the media community. Our Work • We constructed an expansive 72sm exhibition pavilion in a high foot-traffic area in the Food and Drink section • Daily bumper sticker activation on 700 cars/day times ten days in order to create awareness for GoldenTree • Fliers activation was carried out on a daily basis, engaging an average of 500 visitors/day • Daily taste activation for hundred of guests who visited the pavilion • CPC granted TV interviews on NTA, AIT, LTV and Silverbird, the largest TV networks in Nigeria • Daily radio hypes & live appearances on The Beat 99.9FM and Rainbow 94.1FM; youth oriented radio stations • Media unveiling of GoldenTree brands during the Media/Distributors’ Forum in a classy five star hotel in Lagos • CPC brand team also surveyed Oke Arin; a popular market in Lagos Results • An estimated 35,000,000 eyeballs came in contact with the GoldenTree brand during/post activation • CPC participation generated 90 leads who requested for distributorship Cocoa Processing Company, Ghana @ 27th Lagos Internal Trade Fair
  • 20. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 20 Case Studies The Nigeria International Wine & Spirit Fair which started in 2010 as a unique platform that attracted promoters who showcased various wines and spirit from all over the world to consumers and enthusiasts in a two day world class event in Lagos. However, the past two editions was received as an entertainment event. The challenge for Upticomm was to reposition the Fair as a business event that will generate the interest of the government. Our Work • We developed key messages that tie the fair to the transformation agenda of the federal government in order to connect with a wider range of stakeholders • World Press Conference in an exclusive bar was well attended & widely reported by local and international media • 20 wineries drawn from Australia, Chile, France, Italy, Mexico, Nigeria, Poland and South Africa attended the fair • Courtesy calls on the Federal Minister of culture and Tourism, Lagos State Commissioners for Commerce & Industry & her counterpart in the Ministry of Tourism and Intergovernmental Relations • Built key partnerships with the Federal Government and Lagos State Government • The Grand Opening of Nigeria International Wine and Spirit Fair 2013 by Hon Disun Holloway, Commissioner of Tourism and Intergovernmental Relations, Lagos Sate Results • The Fair attracted serious minded attendees and leads that translated into millions of dollars in income.
  • 21. … meaningful, impactful and measurable public relations consultancy www.upticomm.com 21
  • 22. … meaningful, impactful and measurable public relations consultancy www.upticomm.com Olusegun McMedal: Chief Reputation Officer/CEO » A highly imaginative social media enthusiast, Olusegun is a new generation public relations and IMC consultant with over fourteen years cumulative experience in sales, journalism, publishing and media relations. He has managed assortments of corporate and brand communication campaigns for several blue chip companies such as Coca Cola Nigeria, Samsung Electronics, Cocoa Processing Company (Ghana), Unity Bank Plc, Staco Insurance Plc including Clients in the public sector. » Olusegun, a consummate communication practitioner, is a professional member of the Chartered Institute of Public Relations, (CIPR, UK), Advertising Practitioners’ Council of Nigeria (APCON), and the Nigerian Institute of Public Relations (NIPR). 22 Key Staff
  • 23. Upticomm Marketing Company Limited RC 1069940 ... Meaningful, impactful and measurable public relations practice 4 Yaya Abatan Street, Tomoloju Estate (Red Gate Building), Via Excellence Hotel, Ogba, Ikeja, Lagos, Nigeria - 101212. Tel: 234 891 1051, 0818 200 1459 email: info@upticomm.com website: www.upticomm.com … meaningful, impactful and measurable PR consultancy
  • 24. … meaningful, impactful and measurable PR consultancy