Bram Koster - Waarom biologen de beste marketeers zijn

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Presentatie gegeven door Bram Koster tijdens de uitreiking van de Dutch Marketing Thesis Award 2013.

Dieren bewegen zich veelal in kuddes, zwermen, roedels. Daarbij geldt dat een aantal simpele regels kunnen leiden tot complexe patronen en strategieën. Als mens kunnen we daar veel van leren. Want ook wij zijn een stuk minder individualistisch dan we soms (willen) denken. Voor marketeers is het zinvol, misschien wel noodzakelijk, hierover meer te weten te komen om het gedrag van mensen in sociale netwerken te kunnen begrijpen en erop in te kunnen spelen.

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  • Exactitudes.com Photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 19 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in many cities abroad. They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.
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  • Bram Koster - Waarom biologen de beste marketeers zijn

    1. 1. Why biologistsare the best marketeers
    2. 2. http://www.youtube.com/watch?v=eakKfY5aHmY
    3. 3. http://www.youtube.com/watch?v=tLmJjRqXDCo
    4. 4. http://www.youtube.com/watch?v=QereR0CViMY
    5. 5. Bram Kosterbram@marketingfacts.nl@bramkoster

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