20131204 - Bram Koster - Community management is the new marketing - guest lecture Hogeschool Utrecht
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20131204 - Bram Koster - Community management is the new marketing - guest lecture Hogeschool Utrecht

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In this presentation I describe how flocks/herds/swarms of animals resemble people's behavior and how managing these groups (i.e. community management) is the new way to market your brand, product, ...

In this presentation I describe how flocks/herds/swarms of animals resemble people's behavior and how managing these groups (i.e. community management) is the new way to market your brand, product, service, etc.

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20131204 - Bram Koster - Community management is the new marketing - guest lecture Hogeschool Utrecht Presentation Transcript

  • 1. SOCIAL NETWORKS
  • 2. http://inmaps.linkedinlabs.com/
  • 3. FROM SOCIAL NETWORKS TO SOCIAL BUSINESS
  • 4. ROADMAP TO SOCIAL BUSINESS Page  83
  • 5. ROADMAP TO SOCIAL BUSINESS Transition to new network society
  • 6. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’
  • 7. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’ Traditional Consumer Online Consumer Connected Consumer
  • 8. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’ online consumer online consumer connected consumer traditionele consumer traditionele consumer connected consumer Bron: Gebruik media in orientatiefase boeken accomodaties (Deniels)
  • 9. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected organization’
  • 10. COMMUNITY MANAGEMENT
  • 11. ‘In its simplest description a community is a group of people with a common goal or interest.’
  • 12. Characteristics of a community • Open culture • Willingness to share • Engaged • Flexible • Resilience • Realism
  • 13. Communitymanagement is sex • Foreplay: innovators & conversation starters • Slow vs quickie • Two-way communication • The seks: tipping point, buzz, ‘conversion’ • Aftermath
  • 14. SERVICE
  • 15. RESEARCH
  • 16. CO-CREATION
  • 17. EXAMPLES
  • 18. @bramkoster bram@marketingfacts.nl