Branson School of Entrepreneurship High Level Summary March 2009

BSE High-Level Objectives Reach, Train and Recruit Students Launch and prove the businesses of young PDI’s Manage and self-fund the School 1 2 3

Reach, Train and Recruit Students

The Branson School of Entrepreneurship – The core activities are mutually strengthening Academic Partners Industry Partners Academic Programme Incubator Feeding Incubator with students Back-fills incubatees with necessary theory/ knowledge Supports incubator brand to help attract different calibre of incubatees backing curriculum with action bringing excitement to academics- real money testing theories and providing case studies academics strengthen incubator by Incubator strengthens academics by Long-Term Self Funding model through… Business Returns on Investments Donor Funded Charge for Academics provision outside CIDA Donor Funding

Feeding Incubator with students

Back-fills incubatees with necessary theory/ knowledge

Supports incubator brand to help attract different calibre of incubatees

backing curriculum with action

bringing excitement to academics- real money

testing theories and providing case studies

Business Returns on Investments

Donor Funded

Charge for Academics provision outside CIDA

Donor Funding

Target Market Statement “ Reach out to the underserved and underprivileged youth (18-35 year) of South Africa"

“ Reach out to the underserved and underprivileged youth (18-35 year) of South Africa"

Academic Approach The Branson School Entrepreneurship Curricula will endeavor to give: Education that will help to stimulate entrepreneurial intention and motivation Education that assists individuals in acquiring and developing business and management skill Education that increases an individual’s self-confidence, which in turn has a positive influence on entrepreneurial effectiveness Exposure to positive role models and networking between entrepreneurs are both related to entrepreneurial involvement While education cannot create entrepreneurs, it can and does improve the individual’s chances of success (Intrapreneurs)

The Branson School Entrepreneurship Curricula will endeavor to give:

Education that will help to stimulate entrepreneurial intention and motivation

Education that assists individuals in acquiring and developing business and management skill

Education that increases an individual’s self-confidence, which in turn has a positive influence on entrepreneurial effectiveness

Exposure to positive role models and networking between entrepreneurs are both related to entrepreneurial involvement

While education cannot create entrepreneurs, it can and does improve the individual’s chances of success (Intrapreneurs)

Investment Policy Principles of Investments: Participation and Learning are our top priority. Preservation of capital is preferable & every effort will be made to ensure investments are viable & that losses are minimised. Incubator funding is available to all students selected to the BSoE incubator, with launch funding being available only to successful plans approved by Investment Committee BSoE intends to take stake of up to 20% in each of the successfully launched businesses, however, entrepreneurs will be able to buy-back this stake at their discretion, for a mutually agreed value

Principles of Investments:

Participation and Learning are our top priority.

Preservation of capital is preferable & every effort will be made to ensure investments are viable & that losses are minimised.

Incubator funding is available to all students selected to the BSoE incubator, with launch funding being available only to successful plans approved by Investment Committee

BSoE intends to take stake of up to 20% in each of the successfully launched businesses, however, entrepreneurs will be able to buy-back this stake at their discretion, for a mutually agreed value

The BSoE ‘funnel’ – 2008

Partnership – Approach Summary Identify partnerships that support the Branson School’s strategy Should have shared vision and serve the same market segment Partners should have a vision geared towards youth development, economic development and believe in entrepreneurship development Should have initiatives aimed at social impact with a global focus

Identify partnerships that support the Branson School’s strategy

Should have shared vision and serve the same market segment

Partners should have a vision geared towards youth development, economic development and believe in entrepreneurship development

Should have initiatives aimed at social impact with a global focus