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Demystifying Social Media for Printers


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  • 1. demystifying social media jacky morgan
  • 2. what the google is it? •like the “emperor’s new clothes” •new medium, rules and jargon •the uninitiated are easy to spot •each “venue” has its idiosyncrasies
  • 3. The biggest myth •your business will die if you don’t embrace social media
  • 4. the social media bandwagon “where there’s confusion there’s money to be made”
  • 5. it’s about attention
  • 6. it’s about attention
  • 7. it’s about attention
  • 8. it’s about attention
  • 9. it’s about attention or you can earn attention by creating something interesting and valuable and then publishing it online for free: a blog, a research report, photos, a twitter stream, an ebook, a facebook page
  • 10. where i hang out •twitter @upmarketing
  • 11. where i hang out •twitter @upmarketing •linkedin personal profile groups – print & marketing events
  • 12. where i hang out •twitter @upmarketing •linkedin personal profile groups – print & marketing events •blogging less than i should
  • 13. where i hang out •twitter @upmarketing •linkedin personal profile groups – print & marketing events •blogging less than i should •you tube for clients
  • 14. in a nutshell… facebook is like a pub an informal place where people get together, have a drink, chat and swap stories
  • 15. in a nutshell… linkedin is more like a conference business-like, watch your language and dress smartly
  • 16. in a nutshell… twitter is the cocktail party chatty, high-energy, but out to impress
  • 17. in a nutshell… youtube is like glastonbury pretty much anything goes!
  • 18. myth #1: “my customers don’t use it” •selling to marketers or designers? •if they’re not they will be •“go fishing where your fish go” •use “flowtown” or similar to check •it’s not just customers, think:- • prospects • prospective employees • suppliers • wider industry
  • 19. myth #2: “i won’t have anything to say” •it’s not about talking - it’s about listening, engaging and sharing •it’s about • relationships • community • conversation •doesn’t have to be jaw dropping or eye popping •shouldn’t be all about YOU
  • 20. myth #3: “it won’t help me sell print” •to trade online you NEED online credibility •if you believe in networking offline the opportunities are multiplied online •sales enquiries are not unknown •real benefits are connections visibility •the ROI on any conversation is rarely measurable
  • 21. myth #4: “i don’t have time for it” •then don’t do it yourself •choose a brand ambassador •have an sm policy •“getting it” is the time investment •perhaps 20 minutes a day •but revisit and evaluate
  • 22. facebook size isn’t everything total facebook users 27,969,360 uk in the list 3 penetration of population 44.86%
  • 23. facebook
  • 24. twitter 20% of all tweets mention a brand
  • 25. twitter
  • 26. twitter tweeting printers
  • 27. twitter how not to tweet!
  • 28. twitter how not to tweet!
  • 29. linkedin
  • 30. you tube
  • 31. thank you :)