Demystifying Social Media for Printers

demystifying social media jacky morgan

what the google is it?
like the “emperor’s new clothes”
new medium, rules and jargon
the uninitiated are easy to spot
each “venue” has its idiosyncrasies

The biggest myth
your business will die if you don’t embrace social media

the social media bandwagon
“ where there’s confusion there’s money to be made”

it’s about attention

it’s about attention
or you can earn attention by creating something interesting and valuable and then publishing it online for free :
a blog, a research report, photos,
a twitter stream, an ebook, a facebook page

where i hang out
twitter
@upmarketing

where i hang out
twitter
@upmarketing
linkedin
personal profile
groups – print & marketing
events

where i hang out
twitter
@upmarketing
linkedin
personal profile
events
blogging
less than i should

where i hang out
twitter
@upmarketing
linkedin
personal profile
events
blogging
less than i should
you tube
for clients

in a nutshell…
facebook is like a pub
an informal place where people get together, have a drink, chat and swap stories

in a nutshell…
linkedin is more like a conference
business-like, watch your language and dress smartly

in a nutshell…
twitter is the cocktail party
chatty, high-energy, but out to impress

in a nutshell…
youtube is like glastonbury
pretty much anything goes!

myth #1: “my customers don’t use it”
selling to marketers or designers?
if they’re not they will be
“ go fishing where your fish go”
use “flowtown” or similar to check
it’s not just customers, think:-
prospects
prospective employees
suppliers
wider industry

myth #2: “i won’t have anything to say”
it’s not about talking - it’s about listening, engaging and sharing
it’s about
relationships
community
conversation
doesn’t have to be
jaw dropping or eye popping
shouldn’t be all about YOU

myth #3: “it won’t help me sell print”
to trade online you NEED online credibility
if you believe in networking offline the opportunities are multiplied online
sales enquiries are not unknown
real benefits are
connections
visibility
the ROI on any conversation is rarely measurable

myth #4: “i don’t have time for it”
then don’t do it yourself
choose a brand ambassador
have an sm policy
“ getting it” is the time investment
perhaps 20 minutes a day
but revisit and evaluate

facebook size isn’t everything 44.86% penetration of population 3 uk in the list 27,969,360 total facebook users

facebook

twitter 20% of all tweets mention a brand

twitter

twitter tweeting printers

twitter how not to tweet!

you tube

thank you :)

Demystifying Social Media for Printers

by UpMarketing on Nov 09, 2010

Accessibility

Tags

Upload Details

Usage Rights

Statistics

Demystifying Social Media for Printers — Presentation Transcript