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Demystifying Social Media for Printers

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  • 1. demystifying social media jacky morgan
  • 2. what the google is it?
    • like the “emperor’s new clothes”
    • new medium, rules and jargon
    • the uninitiated are easy to spot
    • each “venue” has its idiosyncrasies
  • 3. The biggest myth
    • your business will die if you don’t embrace social media
  • 4. the social media bandwagon
    • “ where there’s confusion there’s money to be made”
  • 5. it’s about attention
  • 6. it’s about attention
  • 7. it’s about attention
  • 8. it’s about attention
  • 9. it’s about attention
    • or you can earn attention by creating something interesting and valuable and then publishing it online for free :
    • a blog, a research report, photos,
    • a twitter stream, an ebook, a facebook page
  • 10. where i hang out
    • twitter
    • @upmarketing
  • 11. where i hang out
    • twitter
    • @upmarketing
    • linkedin
    • personal profile
    • groups – print & marketing
    • events
  • 12. where i hang out
    • twitter
    • @upmarketing
    • linkedin
    • personal profile
    • groups – print & marketing
    • events
    • blogging
    • less than i should
  • 13. where i hang out
    • twitter
    • @upmarketing
    • linkedin
    • personal profile
    • groups – print & marketing
    • events
    • blogging
    • less than i should
    • you tube
    • for clients
  • 14. in a nutshell…
    • facebook is like a pub
    • an informal place where people get together, have a drink, chat and swap stories
  • 15. in a nutshell…
    • linkedin is more like a conference
    • business-like, watch your language and dress smartly
  • 16. in a nutshell…
    • twitter is the cocktail party
    • chatty, high-energy, but out to impress
  • 17. in a nutshell…
    • youtube is like glastonbury
    • pretty much anything goes!
  • 18. myth #1: “my customers don’t use it”
    • selling to marketers or designers?
    • if they’re not they will be
    • “ go fishing where your fish go”
    • use “flowtown” or similar to check
    • it’s not just customers, think:-
      • prospects
      • prospective employees
      • suppliers
      • wider industry
  • 19. myth #2: “i won’t have anything to say”
    • it’s not about talking - it’s about listening, engaging and sharing
    • it’s about
      • relationships
      • community
      • conversation
    • doesn’t have to be
    • jaw dropping or eye popping
    • shouldn’t be all about YOU
  • 20. myth #3: “it won’t help me sell print”
    • to trade online you NEED online credibility
    • if you believe in networking offline the opportunities are multiplied online
    • sales enquiries are not unknown
    • real benefits are
      • connections
      • visibility
    • the ROI on any conversation is rarely measurable
  • 21. myth #4: “i don’t have time for it”
    • then don’t do it yourself
    • choose a brand ambassador
    • have an sm policy
    • “ getting it” is the time investment
    • perhaps 20 minutes a day
    • but revisit and evaluate
  • 22. facebook size isn’t everything 44.86% penetration of population 3 uk in the list 27,969,360 total facebook users
  • 23. facebook
  • 24. twitter 20% of all tweets mention a brand
  • 25. twitter
  • 26. twitter tweeting printers
  • 27. twitter how not to tweet!
  • 28. twitter how not to tweet!
  • 29. linkedin
  • 30. you tube
  • 31. thank you :)