Okay, who knows what a hashtag is? Answer and win a t-shirt!
Not the definition of Hashtag.
Not every word should be a hashtag.
Great use of a hashtag.
Searching #UNH in Twitter…. You can sort by Top, All, and by people you follow.
Choose specific hashtags that will help connect with others on Instagram. In this example, instead of using the hashtag #UNH, we used #UNH17. The tagged photos will be added to the targeted page, where other UNH Class of 2017 students are able to view photos more easily (without sifting through photos of #UNH).
#UNH search on left, @UofNH Instagram main page on right. To mention users, use @ just as you would in Twitter and start typing the instagram username.
You can also tag users in your photos, or “add people,” as Instagram calls it. Just click the 3 dots below your Instagram photo and choose ‘Add people’ then tap screen where your friends are located in the photo and start typing the name, choose, then tap Save.
How not to use video on Instagram… selfie shots as video? FAIL.
A better way to use Instagram video…
When you click a hashtag in Facebook, you’ll see a feed of posts appear with that hashtag.
ROI – maybe…?
All our social media channels are located at: http://unh.edu/social
Social Media Update: How To Search (Hashtags)
July 9th, 2013
UNH New & Emerging Media
Hashtag: A word or phrase
prefixed with # in a message on a
social networking channel.
“ #UNHCS13 is amazing. It’s my favorite day of the year.”
Hashtags provide a means of grouping certain messages.
Searching for a specific hashtag, (like #UNH) would create a
set of all messages that contain said hashtag.
Twitter, Instagram, Google+, Flickr,
and Facebook all support hashtags.
Use hashtags wisely.
Think about what words or phrases are worth searching.
Adding tags to your photos is a great
way to find new followers, share
photos, & amplify your message.
Choose specific hashtags that will help
connect with others on Instagram. In
this example, instead of using the
hashtag #UNH, we used #UNH17. The
tagged photos are added to the
targeted search page, where other UNH
Class of 2017 students are able to view
Remember! Use relevant tags to help
attract new followers.
Pay attention to other hashtags!
You may discover a popular
hashtag you hadn’t thought of on
For example, photos tagged
#UNH might also be tagged
#UNHSocial, #UNH17 or
Hashtags turn topics and phrases
into clickable links in posts on your
personal timeline or company
This helps people find posts about
topics they’re interested in.
*Note that you'll only see posts
that were shared with you…
(or made public)
How do I use
You can also search for a hashtag using the search bar at the top of any page.
• Who’s receiving your message?
• How far is your message spreading?
• For brand engagement, look at
your Twitter retweets & replies, Facebook
comments, replies, shares, and likes.
• How often are people talking about you?
• Do you want more traffic to your website? Track URL
shares, clicks, and conversions with Google Analytics.
(See Neil Larson’s Google Talk)
• What key words or hashtags are most used in your industry?