Are you on LinkedIn?
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Are you on LinkedIn?

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Do you take LinkedIn seriously? I'll show you how to build a better profile. We'll also look at how to organize your contacts and demonstrate the best way to search LinkedIn.

Do you take LinkedIn seriously? I'll show you how to build a better profile. We'll also look at how to organize your contacts and demonstrate the best way to search LinkedIn.

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  • Welcome.
  • What is LinkedIn? The answer is: All of the above.
  • So how do I put the power of LinkedIn to work for me? It’s your social resume, right? But it can be a great tool to not only connect, but learn new skills by joining groups and being a part of the conversation, following company pages to stay on top of any new products or ideas, and organizing contacts from your alma mater, company, or community. The message of this comic? You should create a Network based on Quality contacts, not Quantity!
  • Assuming you have a LinkedIn account, here’s what we’ll be going over this morning…
  • Photo should be good quality, look professional. Don’t have a photo holding a drink or at a party, etc. You should be the only one in the photo. Make sure your headline is descriptive enough so people know what you do and who you are. Current and previous job experience should also be displayed along with your education.
  • Your background, or summary, should showcase what you do in a concise manner. Don’t babble, but make it interesting enough so we get the big picture about who you are and what you do. It should mention your professional life and some extracurricular activities/ hobbies. The experience section is basically your resume, but it allows you to feature projects and show recommendations.
  • Make sure you connect with colleagues past and present, friends, family, and classmates. It’s a great way to grow and strengthen your LinkedIn profile and meet new people. Who knows, it could help you find a new job, find out about upcoming conferences, or just expose your background and expertise to more people.
  • LinkedIn is also a social network. It’s a great way to share any blog posts you’ve read (or written) with your connections. It appears the general LinkedIn feed (much like that of Facebook, Google+), and it can be shared to Twitter as part of your updates.
  • Settings, manage Twitter accounts.
  • A recommendation is a comment written by a LinkedIn member to endorse a colleague, business partner, or student. People interested in hiring or doing business with someone often consider recommendations in making their decisions. It’s like Angie’s list, but it’s all about you! It’s like a reference, but made public.
  • Introductions let you contact members in your extended network through people you’re already connected to - If you want to contact someone who is two or three degrees away from you, you can request an introduction through one of your connections that is 1st degree with that certain someone. Your connection willdecide whether to forward your message on to the desired recipient.All LinkedIn members (even free accounts get 3) have a certain number of introductions they can request. If there is no action taken, then Introductions expires after 6 months. (Receiver doesn't respond). Once the member accepts your introduction you can exchange information and do business.You won't become 1st degree connections unless one of you invites the other to connect and the request is accepted. Only connect with those you know and trust. It’s a nice way to meet someone new with the backing of another colleague, so it looks more authentic, less spammy when networking.
  • LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. (i.e. UNH Alumni).You can find groups to join in the Groups Directory or view suggestions of groups you may like. You can also create a new group focused on a particular topic or industry. LinkedIn Company Pages allow you to learn more about a company you’re interested in. (UNH)For a business, it's the opportunity to:Tell your storyHighlight products and servicesEngage with followersShare career opportunitiesDrive word of mouth And for LinkedIn members a Company Page is a place to:Explore companies of interestGet the latest company updates and industry newsResearch products & servicesLearn about job opportunities
  • The info comes from information the member has added, data you've entered, or information you've imported from other address books. Any information you've added will be identified as Information that you've added.
  • Add any published blog, article, interview, etc.
  • Endorsements are not the same as LinkedIn Recommendations. A recommendation on LinkedIn is a written reference supporting you and your work, while endorsements are simply skills and expertise that someone thinks you have. You might see some people who endorse you for skills you might not think are accurate, however the top 3 or 4 are almost always correct, so it does have merit.
  • Watch this short film.
  • T-shirt winner!
  • All our social media channels are located at: http://unh.edu/social

Are you on LinkedIn? Are you on LinkedIn? Presentation Transcript

  • July 9th, 2013 social.media@unh.edu UNH New & Emerging Media #UNHCS13
  • A. Social Network C. Resume B. Job Board D. Rolodex #UNHCS13
  • #UNHCS13 LinkedIn is your social resume. It can be a great tool to not only connect, but learn new skills by joining groups and being a part of the conversation, following company pages to learn about new products & ideas, and organizing contacts from your alma mater, company, or community. Create a network based on quality contacts, not quantity!
  • Assuming you already have a LinkedIn account... 1. Do you have a professional, descriptive headline and photo? 2. Is your summary and job experience section strong? 3. Are you connecting with people on LinkedIn? 4. Do you share news articles related to your field? 5. Have you added Twitter to your LinkedIn account? 6. Take advantage of LinkedIn Recommendations. 7. Use LinkedIn Introductions. 8. Joining LinkedIn Groups. 9. Following LinkedIn Company Pages. 10.Using the LinkedIn Alumni tool. #UNHCS13
  • Do you have a professional, descriptive headline and photo? #UNHCS13
  • Are the summary and job experience sections strong? #UNHCS13
  • Are you connecting with people? #UNHCS13
  • Do you share news articles related to your field? #UNHCS13
  • Tweet your LinkedIn updates. #UNHCS13
  • Take advantage of LinkedIn Recommendations. #UNHCS13 A recommendation is written by a LinkedIn member to endorse a colleague. People interested in hiring or doing business with someone often consider recommendations in making their decisions. It’s like Angie’s list, but it’s all about you!
  • Use LinkedIn Introductions. #UNHCS13 It’s a nice way to meet someone new with the backing of another colleague, so it looks more authentic and professional, less spammy when networking.
  • Join LinkedIn Groups & Follow LinkedIn Company Pages. #UNHCS13
  • Make sure your profile is complete. This is what makes LinkedIn work! How To Edit My Profile #UNHCS13
  • The Contact Info section is visible only to you! #UNHCS13
  • Coming Soon! Show samples of your work on your LinkedIn profile! Eventually all members will have access to this feature… #UNHCS13
  • Have you been published? Add your publications… #UNHCS13
  • The endorsements you receive will be listed on your profile in a section called Skills & Expertise. It's the section of your profile listed under Experience and above Education… #UNHCS13 These are simply skills and expertise that someone thinks you have. Some may endorse you for skills you might not think are accurate, however the top 3 or 4 are almost always correct. I does have merit.
  • The LinkedIn Alumni tool. Planning a reunion? Find old classmates, fast. #UNHCS13
  • LinkedIn: Imagine What We Can Do Together #UNHCS13
  • How many members does LinkedIn have? #UNHCS13
  • 187,000,000 in over two hundred countries. #UNHCS13
  • QUESTIONS? #UNHCS13