Positioning Model for Communication Tools

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Beta version of positioning model that can be used to visually position different tools or ways to communicate in various dimensions. Registered under a Creative Commons Attribution-Noncommercial 3.0 Unported License.

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  • thanks. I actually have a better model to describe multi-way communication ;-)

    I have a plan to develop this model further and put some more thought into how to better position various tools. I will share it on Slideshare once I have something to share.
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  • very useful construct, beautifully visualized, as i've come to expect from you.
    one dimension i don't really see here is the multi-way communication. ie - wiki is different from email. do you see this as the public/private dimension? If so - why are forums (fora?) in the middle?

    For that matter do you plan to add wiki's or shared workspaces to this list?
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Positioning Model for Communication Tools

  1. 1. Positioning Model for Communication Tools public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  2. 2. Micro-blog public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  3. 3. SMS public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  4. 4. Instant Messaging public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  5. 5. E-mail public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  6. 6. Blog public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
  7. 7. Forum public private broadcast narrowcast two-way one-way asynchronous synchronous non-rich content rich content single media multimedia persistent transient Created by: Oscar Berg, www.thecontenteconomy.com This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.

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