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Democratization of communication Maximizing the value of information
“ If HP knew what HP knows, we would be three times as profitable.” Lew Platt, the former CEO of Hewlett-Packard
“ People are certainly valuable resources, and the information they hold is useful, but far more so if shared with others.” Graham Walter, “Information is Power”
“ The right information in the right place just changes your life.“ Stewart Brand at the first Hackers' Conference in 1984
! The information revolution is affecting competition in three vital ways… Michael E. Porter and Victor E. Millar "How Information Gives You Competitive Advantage"
It  changes industry structure  and, in so doing, alters the rules of competition.  #1
It  creates competitive advantage  by giving companies new ways to outperform their rivals.  #2
It spawns  whole new businesses , often from within a company’s existing operations. #3
Information   really  is   power.
Communication is about  using  of that power.
? So why don’t organisations take  every chance  they get to improve communcation and information sharing?
… instead of locking valuable information in a vault somewhere...
… reasoning that the information is ”safe” there.
Well, it is safe from being  communicated .
Safe from being  used .
Safe from generating  value .
? It that really such a wise idea?
Well…no.
So why do they do it?
Because people are  afraid  of what will happen  [to themselves and their positions] when others get access to the information they have access to.
Afraid of the  distribution  of power. [remember: information is power]
Haven’t we seen this before?
New innovations in communications have met  resistance  many times in human history.
http://www.flickr.com/photos/rachel_s/ Movable Type
http://www.flickr.com/photos/emdot/ The Typewriter
http://www.flickr.com/photos/storm_gal/ The Telephone
http://www.flickr.com/photos/matteo86photonature/ Radio
http://www.flickr.com/photos/darko_pevec/2302492866/sizes/o/ Television
And more recently…
THE INTERNET
Steps towards  democratization  of communication have always been seen as dangerous  by those who are in power.
Still…
… it is key to  maximize the value of information .
? What is  your  organization doing  to maximize the value of its information?

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