Webinar: The Value of Twitter for Business

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Slides from webinar by Untold and Komfo 2014.02.27 …

Slides from webinar by Untold and Komfo 2014.02.27

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  • 1. The Value of Twitter for Business Webinar by Untold and Komfo 2014.02.27
  • 2. @ronnitino
  • 3. Let’s talk about Twitter… — How is Twitter good for business? — Opportunities and challenges — Cases (mostly Danish) — Tools to help your business and please, ask questions along the way!
  • 4. 2014.02.27 The Value of Twitter for Business Online adults’ use of social networking sites 2012 16% use Twitter 67% use Facebook 2013 18% use Twitter 71% use Facebook From: http://www.pewinternet.org/ - Dec 2013
  • 5. 2014.02.27 The Value of Twitter for Business Online adults’ use of social networking sites 2012 16% use Twitter 67% use Facebook 2013 18% use Twitter 71% use Facebook From: http://www.pewinternet.org/ - Dec 2013
  • 6. 2014.02.27 The Value of Twitter for Business Twitter Overtakes Facebook as Teens’ Most Important Social Network
  • 7. 2014.02.27 The Value of Twitter for Business Mobile now driving 80% of Twitter traffic 80% UK and Spain - 69% primary way 72% Netherlands - 72% primary way 68% France - 60% primary way From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
  • 8. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  • 9. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  • 10. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  • 11. Opportunities & Challenges
  • 12. 2014.02.27 The Value of Twitter for Business
  • 13. 2014.02.27 The Value of Twitter for Business BRAND MANAGEMENT Upgrades and Improvements Software Know-How Feature Selection PLATFORM MANAGEMENT Priority and Schedule Management Documentation PROJECT MANAGEMENT Incorporation of Experience Product Selection PRODUCT MANAGEMENT Outreach Events Incentives Issue Management CUSTOMER MANAGEMENT Networking Identification of Best Practices Attend Trade Events From: http://blogs.zdnet.com/Hinchcliffe ADVERTISING AND MARKETING The Online Community Manager a ”jack of all trades” PROFESSIONAL MANAGEMENT STAFF DEVELOPMENT BUSINESS PLANNING COMMUNITY MANAGEMENT CONTENT MANANGEMENT Brand Support Situation Management Capture Brand and Feedback Listen/Join Conversation Marketing Analysis Impact Reporting Ad Rotation Recruiting Team Building Staff Training Budgeting Goal Definiton Business Alignment Control/Management Moderation and Rule Enforcement Elicit Participation Rewards and Incentives Content Plan Research and Insight
  • 14. 2014.02.27 The Value of Twitter for Business Prepared for ”Trial by Twitter” From: http://www.thetimes.co.uk- Apr 2013
  • 15. 2014.02.27 The Value of Twitter for Business Social divide - Business as usual? From: http://content.time.com/time/magazine/article/0,9171,2062464,00.html - Apr 2011
  • 16. 2014.02.27 The Value of Twitter for Business Profits or Loss? What are my cost heavy processes? Where can we gain more than we already have? How can we benefit from joining the conversation? How can we improve customer experience? From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
  • 17. Cases of Twitter in Business
  • 18. 2014.02.27 The Value of Twitter for Business Seismonaut
  • 19. 2014.02.27 The Value of Twitter for Business Seismonaut
  • 20. 2014.02.27 The Value of Twitter for Business DTE Energy + Detroit Red Wings Purpose - partnership - awareness - energy efficient goal lamps Social media activities - Four Goal graphics (Facebook) - Social Saturday giveaways (Twitter) - #lightthelamp (Twitter) - @DetroitRedWings + @DTE_Energy Results - reached new customers - 250 > 7500 fans in two weeks - 30,000 entries for ticket giveaways - Inspiring Efficiency Marketing Award From: http://mwalliance.org/node/2031 – March 2011
  • 21. 2014.02.27 The Value of Twitter for Business Practical value and local flavour: Police of South Jutland
  • 22. 2014.02.27 The Value of Twitter for Business The Sin of Auto-posting: TV Syd
  • 23. 2014.02.27 The Value of Twitter for Business The Social Currency of RTs: Spies Travel
  • 24. 2014.02.27 The Value of Twitter for Business Hashjacking in a good way: Kvickly and #xfactordk
  • 25. 2014.02.27 The Value of Twitter for Business Hashjacking in a bad way: Bold.dk and #sldk
  • 26. 2014.02.27 The Value of Twitter for Business Just being heard beats getting what you’re after…
  • 27. 2014.02.27 The Value of Twitter for Business Wisdom of Crowds – and Sales: Anna Libak by @ChristinaWedel
  • 28. Useful Tools
  • 29. 2014.02.27 The Value of Twitter for Business Komfo
  • 30. 2014.02.27 The Value of Twitter for Business Hootsuite
  • 31. 2014.02.27 The Value of Twitter for Business TweetDeck
  • 32. 2014.02.27 The Value of Twitter for Business Buffer App
  • 33. 2014.02.27 The Value of Twitter for Business Manage Flitter
  • 34. 2014.02.27 The Value of Twitter for Business Hashtracking
  • 35. 2014.02.27 The Value of Twitter for Business
  • 36. 2014.02.27 The Value of Twitter for Business …and brand awareness …and joining the conversation …and possibly profits – if you know where to gain
  • 37. Thank you! Stay in touch Ronni Tino Pedersen, MD @ronnitino rope@untold.dk www.untold.dk