The Value of Twitter for Business

Webinar by Untold and Komfo
2014.02.27
@ronnitino
Let’s talk about Twitter…

— How is Twitter good for business?
— Opportunities and challenges
— Cases (mostly Danish)
— To...
2014.02.27

The Value of Twitter for Business

Online adults’
use of social
networking sites
2012
16% use Twitter
67% use ...
2014.02.27

The Value of Twitter for Business

Online adults’
use of social
networking sites
2012
16% use Twitter
67% use ...
2014.02.27

The Value of Twitter for Business

Twitter Overtakes Facebook as
Teens’ Most Important Social Network
2014.02.27

The Value of Twitter for Business

Mobile now driving
80% of Twitter traffic
80% UK and Spain
- 69% primary wa...
2014.02.27

The Value of Twitter for Business

The Six Structures of
Twitter Conversation Networks

From: http://www.pewre...
2014.02.27

The Value of Twitter for Business

The Six Structures of
Twitter Conversation Networks

From: http://www.pewre...
2014.02.27

The Value of Twitter for Business

The Six Structures of
Twitter Conversation Networks

From: http://www.pewre...
Opportunities & Challenges
2014.02.27

The Value of Twitter for Business
2014.02.27

The Value of Twitter for Business

BRAND
MANAGEMENT
Upgrades and Improvements
Software Know-How
Feature Select...
2014.02.27

The Value of Twitter for Business

Prepared for ”Trial by Twitter”

From: http://www.thetimes.co.uk- Apr 2013
2014.02.27

The Value of Twitter for Business

Social divide - Business as usual?

From: http://content.time.com/time/maga...
2014.02.27

The Value of Twitter for Business

Profits or Loss?
What are my cost heavy
processes?
Where can we gain more
t...
Cases of Twitter in Business
2014.02.27

The Value of Twitter for Business

Seismonaut
2014.02.27

The Value of Twitter for Business

Seismonaut
2014.02.27

The Value of Twitter for Business

DTE Energy +
Detroit Red Wings
Purpose
- partnership
- awareness
- energy e...
2014.02.27

The Value of Twitter for Business

Practical value and local flavour:
Police of South Jutland
2014.02.27

The Value of Twitter for Business

The Sin of Auto-posting:
TV Syd
2014.02.27

The Value of Twitter for Business

The Social Currency of RTs:
Spies Travel
2014.02.27

The Value of Twitter for Business

Hashjacking in a good way:
Kvickly and #xfactordk
2014.02.27

The Value of Twitter for Business

Hashjacking in a bad way:
Bold.dk and #sldk
2014.02.27

The Value of Twitter for Business

Just being heard beats
getting what you’re after…
2014.02.27

The Value of Twitter for Business

Wisdom of Crowds – and Sales:
Anna Libak by @ChristinaWedel
Useful Tools
2014.02.27

The Value of Twitter for Business

Komfo
2014.02.27

The Value of Twitter for Business

Hootsuite
2014.02.27

The Value of Twitter for Business

TweetDeck
2014.02.27

The Value of Twitter for Business

Buffer App
2014.02.27

The Value of Twitter for Business

Manage Flitter
2014.02.27

The Value of Twitter for Business

Hashtracking
2014.02.27

The Value of Twitter for Business
2014.02.27

The Value of Twitter for Business

…and brand awareness
…and joining the conversation
…and possibly profits – ...
Thank you!
Stay in touch

Ronni Tino Pedersen, MD
@ronnitino
rope@untold.dk
www.untold.dk
Webinar: The Value of Twitter for Business
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Webinar: The Value of Twitter for Business

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Webinar: The Value of Twitter for Business

  1. 1. The Value of Twitter for Business Webinar by Untold and Komfo 2014.02.27
  2. 2. @ronnitino
  3. 3. Let’s talk about Twitter… — How is Twitter good for business? — Opportunities and challenges — Cases (mostly Danish) — Tools to help your business and please, ask questions along the way!
  4. 4. 2014.02.27 The Value of Twitter for Business Online adults’ use of social networking sites 2012 16% use Twitter 67% use Facebook 2013 18% use Twitter 71% use Facebook From: http://www.pewinternet.org/ - Dec 2013
  5. 5. 2014.02.27 The Value of Twitter for Business Online adults’ use of social networking sites 2012 16% use Twitter 67% use Facebook 2013 18% use Twitter 71% use Facebook From: http://www.pewinternet.org/ - Dec 2013
  6. 6. 2014.02.27 The Value of Twitter for Business Twitter Overtakes Facebook as Teens’ Most Important Social Network
  7. 7. 2014.02.27 The Value of Twitter for Business Mobile now driving 80% of Twitter traffic 80% UK and Spain - 69% primary way 72% Netherlands - 72% primary way 68% France - 60% primary way From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
  8. 8. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  9. 9. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  10. 10. 2014.02.27 The Value of Twitter for Business The Six Structures of Twitter Conversation Networks From: http://www.pewresearch.org/fact-tank/ - Feb 2014
  11. 11. Opportunities & Challenges
  12. 12. 2014.02.27 The Value of Twitter for Business
  13. 13. 2014.02.27 The Value of Twitter for Business BRAND MANAGEMENT Upgrades and Improvements Software Know-How Feature Selection PLATFORM MANAGEMENT Priority and Schedule Management Documentation PROJECT MANAGEMENT Incorporation of Experience Product Selection PRODUCT MANAGEMENT Outreach Events Incentives Issue Management CUSTOMER MANAGEMENT Networking Identification of Best Practices Attend Trade Events From: http://blogs.zdnet.com/Hinchcliffe ADVERTISING AND MARKETING The Online Community Manager a ”jack of all trades” PROFESSIONAL MANAGEMENT STAFF DEVELOPMENT BUSINESS PLANNING COMMUNITY MANAGEMENT CONTENT MANANGEMENT Brand Support Situation Management Capture Brand and Feedback Listen/Join Conversation Marketing Analysis Impact Reporting Ad Rotation Recruiting Team Building Staff Training Budgeting Goal Definiton Business Alignment Control/Management Moderation and Rule Enforcement Elicit Participation Rewards and Incentives Content Plan Research and Insight
  14. 14. 2014.02.27 The Value of Twitter for Business Prepared for ”Trial by Twitter” From: http://www.thetimes.co.uk- Apr 2013
  15. 15. 2014.02.27 The Value of Twitter for Business Social divide - Business as usual? From: http://content.time.com/time/magazine/article/0,9171,2062464,00.html - Apr 2011
  16. 16. 2014.02.27 The Value of Twitter for Business Profits or Loss? What are my cost heavy processes? Where can we gain more than we already have? How can we benefit from joining the conversation? How can we improve customer experience? From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
  17. 17. Cases of Twitter in Business
  18. 18. 2014.02.27 The Value of Twitter for Business Seismonaut
  19. 19. 2014.02.27 The Value of Twitter for Business Seismonaut
  20. 20. 2014.02.27 The Value of Twitter for Business DTE Energy + Detroit Red Wings Purpose - partnership - awareness - energy efficient goal lamps Social media activities - Four Goal graphics (Facebook) - Social Saturday giveaways (Twitter) - #lightthelamp (Twitter) - @DetroitRedWings + @DTE_Energy Results - reached new customers - 250 > 7500 fans in two weeks - 30,000 entries for ticket giveaways - Inspiring Efficiency Marketing Award From: http://mwalliance.org/node/2031 – March 2011
  21. 21. 2014.02.27 The Value of Twitter for Business Practical value and local flavour: Police of South Jutland
  22. 22. 2014.02.27 The Value of Twitter for Business The Sin of Auto-posting: TV Syd
  23. 23. 2014.02.27 The Value of Twitter for Business The Social Currency of RTs: Spies Travel
  24. 24. 2014.02.27 The Value of Twitter for Business Hashjacking in a good way: Kvickly and #xfactordk
  25. 25. 2014.02.27 The Value of Twitter for Business Hashjacking in a bad way: Bold.dk and #sldk
  26. 26. 2014.02.27 The Value of Twitter for Business Just being heard beats getting what you’re after…
  27. 27. 2014.02.27 The Value of Twitter for Business Wisdom of Crowds – and Sales: Anna Libak by @ChristinaWedel
  28. 28. Useful Tools
  29. 29. 2014.02.27 The Value of Twitter for Business Komfo
  30. 30. 2014.02.27 The Value of Twitter for Business Hootsuite
  31. 31. 2014.02.27 The Value of Twitter for Business TweetDeck
  32. 32. 2014.02.27 The Value of Twitter for Business Buffer App
  33. 33. 2014.02.27 The Value of Twitter for Business Manage Flitter
  34. 34. 2014.02.27 The Value of Twitter for Business Hashtracking
  35. 35. 2014.02.27 The Value of Twitter for Business
  36. 36. 2014.02.27 The Value of Twitter for Business …and brand awareness …and joining the conversation …and possibly profits – if you know where to gain
  37. 37. Thank you! Stay in touch Ronni Tino Pedersen, MD @ronnitino rope@untold.dk www.untold.dk
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