Until roi tcs case study

Until ROI Consulting Leveraging social media for recruitments at
A Case Study
04-11-2010
/Until ROI Consulting Pvt. Ltd-TCS BPO-Case Study/
1

The Challenge
TCS BPO, an offshoring giant with professionals in numerous domains & capabilities was facing a challenge with finding the right candidates for its requirements in a short time; given the dynamic nature of businesses & client needs. The hiring managers at TCS also realized that they were exceeding their budgets for recruitment using the conventional methods while spending more time than they had
To combat the situation, TCS was looking at new & unconventional methods which would help them address & answer the following questions:
How to identify & reach out to the best resources in the market?
How to cut down the cycle time spent in shortlisting & interviewing ?
How to reduce cost of hiring talent?
How to build a database of potential recruits for future hirings
How to position TCS BPO as an employer of choice in its segment?
04-11-2010
2

04-11-2010
3
The Solution
Until ROI suggested using social media to solve TCS BPO’s problems & proposed a process based & innovative strategy that would help TCS address & answer the said questions efficiently & cost effectively
The approach was basic, yet lean. It looked to trigger the following activities:
Identify the various platforms on the social web where the desired candidates are present & conversing
Establish presence at these platforms as an employer & make known the various resource requirements that TCS has
Using a communication strategy backed by strong content to showcase the TCS employer-employee dynamics & work culture
Convey how TCS is a great place to work at
Start direct interactions between TCS, the employer & prospective candidates
Be present at related job forums & discussion channels to spread awareness about these channels & invite candidates there

04-11-2010
4
The Solution
The TCS BPO LinkedIn sub group was created and leveraged to have the middle level & senior HR personnel interact directly with not only the existing employees, but also interested candidates who joined the group as result of other social media activities (slide 5 & 6)
The LinkedIn group today stands a 200 member community with regular inputs from thought leaders within the TCS ranks

04-11-2010
5
The Solution
Until ROI developed, managed & updated content promoting the various official TCS channels on other related social media platforms such as job forums, discussion boards, HR/Tech blogs etc
The relevant forums & discussion boards were amply populated with posts & updates such as these

04-11-2010
6
The Solution
Life @ TCS- The TCS BPO facebook page, while made active towards the end of the activity, still saw some very positive coverage from job related pages within the social network
Positive mentions from employees, student pages & job portal communities alike

04-11-2010
7
The Results
As the end of a 3 month engagement, TCS was able to achieve the following:
Over 220 candidature applications along with resumes were received through the different social media platforms for a variety of profiles & seniority on a pan-India level
More than 20 recruitments were done through the social media initiative- a conversion ratio of 10%
Within merely 3 months of time, the cost of talent acquisition for TCS BPO dropped by 1.25%

04-11-2010
8
The Results
A snapshot of the team member at Until ROI who was liaising & co-ordination applications & data management with TCS

04-11-2010
9
The Learning
Some very interesting and encouraging insights came out from the exercise:
Social media is no longer a promotion & buzz creation medium only- it can be used to internal systems as well as to optimize various business verticals
Implementing the concepts of quality like Lean innovation to social media is not only a possibility, but a very efficient one
Use of social media to directly impact & bring down the variable costs to a company is an encouraging new possibility
Employers & employees both can save costs & cycle time by using social media for professional/career advancement purposes

THANK YOU!
sales@untilroi.com
04-11-2010
/Until ROI Consulting Pvt. Ltd- TCS BPO-Case Study/
10
Connect with us at:

Until roi tcs case study

by Until Roi on Aug 05, 2011

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Until roi tcs case study — Presentation Transcript