Until roi case study red_bag

Until ROI Consulting Leveraging social media for online retail
A CASE STUDY
8-Apr-11
/Until ROI Consulting-Case Study-RedBag/
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The Client
Redbag.in is an online retail store for various products & brands in India
The product range in their catalog ranges from home appliances to electronics to handicrafts
Their USPs are Cash on delivery service and facility for Indians settled abroad to send gifts to their families in India
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The Challenge
To create visibility in the online sphere about RedBag.in
To drive traffic to the website and the product catalog
To be able to increase sales & e-commerce by use of cost effective promotion models

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The Solution
To use social media to promote Redbag.in in the online sphere
To use the social platforms to showcase the products & offers to prospective consumers
To run exciting contests & deals to get engagement going and generate interest to encourage people to buy online

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The Solution- Facebook
Periodic contests mixed with best deals & offers posted on the page

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The Solution- Facebook ads
Smartly targeted & designed ads were used to drive relevant fans to the page

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The Solution- E-commerce through facebook
Integrating Online payment gateway on facebook page through an app to make shopping possible without leaving facebook!
20% increase in sales!

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The Solution- Blog
Regularly updated blog with well thought out and relevant content.
The blog receives high number of views & comments

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The Results
As a result of engagement based promotions, consumers familiarized themselves with RedBag and mutual trust was built
Social ads got large number of people on the page and from the page to the site
As result of social media activities the traffic to RedBag.in increased by 40% in 2 months
The retail portal saw a rise in online sales by almost 2x (twice the number of sales that were happening before social media was employed)

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We look forward to doing business with you..
THANK YOU!
Connect with us at:
Business@untilroi.com

Until roi case study red_bag

by Until Roi on Aug 05, 2011

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Until roi case study red_bag — Presentation Transcript