Until roi case study eil

4-Aug-11
/Until ROI Consulting-Snapshot/
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Until ROI Consulting Leveraging social media for managing online sentiment & brand positioning
AN IN-DEPTH LOOK

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The Challenge
Earth Infrastructures Limited or EIL is a Delhi/NCR based real estate developer with projects all across India & even some limited presence overseas
One of the biggest challenges EIL was facing was steep negative sentiment and chatter on the online sphere about them with no substantial official revert or response
This online negativity was not only multiplying exponentially without a control mechanism; it was also adversely influencing business for EIL

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The Solution- Phase I
-Until ROI suggested using social media to address and resolve EIL’s predicament- Online Reputation Management (ORM)
The approach was based on the principle “No news is bad news, as long as you control the news”
With ORM, all we suggested was there be a complete scan & identification of every single negative comment/mention of the social sphere directed to EIL; as well as a response mechanism
The response set up included daily report out of mentions and a revert from the EIL team on suggested responses

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1st level response to one of the dissatisfied consumers

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2nd level response with resolution to one of the consumers who was engaged in a conversation

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Some more response resolutions

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The Solution- Phase II
In the 2nd phase of utilizing social Media for EIL, Until ROI suggested creating official social media presence for EIL at platforms where their TG was likely to be present
This time, the focus was to create new discussions instead of replying to existing ones
We know that for any provider to be taken seriously as a thought leader, an official voice & channel is imperative
With ORM ongoing on one the end, the other end could be used to start positive EIL centric conversations

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EIL on LinkedIn- relevant industry related discussions

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EIL on facebook- Sharing news, updates pictures from events etc

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The Results
In a short span, there were over 50 negative comments from all across the social web and were responded to with appropriate replies
As a result of the ORM & SMO activities, the overall strength and sentiment for EIL improved drastically
At Start
At end of 1st 4 weeks
Social Media sentiment analysis figures
Source: Socialmention.com

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We look forward to doing business with you..
THANK YOU!
Connect with us at:
Business@untilroi.com

Until roi case study eil

by Until Roi on Aug 05, 2011

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Until roi case study eil — Presentation Transcript