Unshackle Upstate Social Media Call To Arms
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Unshackle Upstate Social Media Call To Arms

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Unshackle Upstate wants to CONNECT with you, and connect you with each other, in conversations about what matters to you as taxpayers and voters. To do this, Unshackle is unveiling a new platform and ...

Unshackle Upstate wants to CONNECT with you, and connect you with each other, in conversations about what matters to you as taxpayers and voters. To do this, Unshackle is unveiling a new platform and reaching out through new media outlets, including the Unshackle Army: a united and dynamic force for change in New York State that will fight to lower your taxes, create jobs, and improve New York's failing economy.

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Unshackle Upstate Social Media Call To Arms Unshackle Upstate Social Media Call To Arms Presentation Transcript

  • A Call to Arms
    Reaching out through new channels to make change in NYS
  • What’s Behind The Call
    The Upstate economy has lagged for far too long, jobs have been lost, families are leaving for better opportunities
    If Upstate is to regain its economic prominence, we must change the way “business” is conducted in Albany
  • How We Got to This Point
    Years of bad budgeting have created out- of-control state spending
    Examples:
    Since 2000, the budget has increased from $75B to $131.8B
    If they had followed CPI, the budget would be roughly $100B
  • What Taxpayers Face
    • According to the State Comptroller, property tax burdens in New York are 60% higher than the national average
    • Upstate has the top 10 highest county property tax rates in the nation as a share of home value
    • And the cost just keeps going up. To close the budget gap:
    The Legislature added $700M in assessments to health insurers, which they passed on in higher premiums
    Also enacted more than $8B in new taxes
    • The Result: The average family of four pays an additional $1,300 this year and get nothing additional for it
  • What Albany Did About It
    A “coup” stopped the state’s business for more than 40 days in June/July
    The state spent $1M to defend the appointment of a Lt. Gov
    Two “extraordinary sessions” in November yield a modest $2.7B DRP, with no long term cuts but small changes and unfortunate revenue grabs
    This is not a revenue issue but a spending issues and the business and taxpayers have had ENOUGH. No more nickel and diming
  • Unshackle Upstate’s Solution
    Educate taxpayers about the issues in Albany that affect their taxes and the quality of life in Upstate
    Empower taxpayers to have a voice, to demand that their legislators address these issues NOW.
    Motivate taxpayers to become voters and to choose in the November statewide election officials who will truly represent their interests
  • How Will Unshackle Do That?
    By taking our information and our message directly to taxpayers and voters through social media
    By connecting taxpayers and voters directly to each other through social media
    By using social media to enlist an Unshackle Upstate Army, with a call to action
  • Why Social Media?
    Access to greater grassroots development
    Information sharing is nearly real-time
    People choose to follow you
    Allows for a 2 way dialogue between us and our supporters
    The 2008 presidential race proved it can work
  • Blogosphere
    Social Content
    Channel content is promoted and posted to blogs.
    Blogs are driving traffic to the content channels.
    Profiles are promoted to the blogs.
    Channel content is posted to profiles.
    Profiles drive traffic to the content channels.
    • Image ads
    • Site targeting
    Blogs will drive traffic and members to the profiles.
    Social Networks
    Friends and fans join your network and contribute
    Building a Social Network
  • A Simple Premise
    50
    Broadcast the event to all their friends
    1 Fan
    “Brian Sampson just became a fan of Unshackle Upstate”
    500,000
    10,000
    Broadcast the event to all their friends
    “Brian Sampson just became a fan of Unshackle Upstate”
    1 person joins & 50 find out, 80,000 people join & 4,000,000 find out
  • The Unshackle Army
    A united and dynamic force for change in NYS
    A place where people can fight to lower taxes, create jobs, and improve New York's failing economy
    A megaphone for Upstate New Yorkers to express their ideas, thoughts, concerns, etc. and be HEARD through Unshackle Upstate
    The more members, the stronger the Army’s voice will become
    Our main goal: Recruit 1 million active members to join the Unshackle Army so our voice is heard in the 2010 elections.
  • Let’s Take A Look
    • http://www.facebook.com/unshackleupstate
    • http://twitter.com/unshackleny
    • http://www.youtube.com/user/UNShackleupstate
    • http://www.unshackleupstate.com/army
  • Thank You
    • For copies of this presentation, please email brian.sampson@unshackleupstate.com