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In June 2012, Colorado’s Governor Hickenlooper remarked that “Agriculture led the Colorado out of the recession,” highlighting Colorado’s agriculture as a critical driver of Colorado’s economy. The typical research methodology employed by business schools to better understand industry barriers and opportunities is a supply chain analysis. Already knowing the linear progression of goods through the stages of agricultural production, we needed an innovative research and analysis methodology to reveal industry dynamics, characterize the unexpected connections within the industry, and gain a more holistic perspective of how this industry operates more as a web than a progression. To accomplish this we worked with our College of Agriculture, and Agriculture Economics faculty to develop the Value Chain of Colorado Agriculture. This value chain research and analysis, which has never been done before for the full agriculture industry in Colorado, revealed new unexpected collaborations, new potential research opportunities, a fresh perspective on agriculture from non- agriculture industries, and a broader set of agriculture industry connections.
The Value Chain encompassed more diversity than is typical, including 125 separate sub-sectors. This study focused on workforce, agricultural innovation and technologies, building or recruiting agriculture businesses, and identifying the unique branding opportunities in Colorado to reach the global audience and their markets. As a result of the study, government, industry, workforce, and economic development strategies can better leverage existing strengths. This innovative research and analysis creates opportunities for broader, integrated decision making which accelerates the advance of Colorado agriculture in a global economy.
Read the Case Study: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/awards-of-excellence-2013-finalists/the-value-chain-of-colorado-agriculture/
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