Ways of assessing and dealing with new market opportunities - Rebecca Hughes

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Ways of assessing and dealing with new market opportunities - Rebecca Hughes

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Ways of assessing and dealing with new market opportunities - Rebecca Hughes

  1. 1. Assessing new market opportunities Rebecca Hughes, British Council 20 March 2014
  2. 2. British Council research has provided insight on international HE for decades Shape of things to come series: - Student Mobility: Student mobility slowing down - TNE: programme and institution mobility increasing Overview
  3. 3. Macro - drivers of tertiary enrolment “The shape of things to come: Higher education global trends and emerging opportunities to 2020” - Economic growth - Demographic factors - Outbound mobility rate is fairly constant (2%) Student mobility
  4. 4. Positive relationship between economic development (GDP per head) and enrolment in tertiary education
  5. 5. • Tertiary education enrolments globally – over 170 million • 160% growth since 1990 (Average annual growth at 5-6% pa) • Such growth wont be sustained – only 1-2% per year to 2020 …but looking forward, unfavourable demographics 50 60 70 80 90 100 110 120 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2002=100 China India Russia Brazil South Korea Germany US Tertiary age (18-22) population Source:UN Population Division, OxfordEconomics Forecast
  6. 6. - Slow-down in the growth of internationally mobile students - International programme and institution mobility (transnational education) is increasing in scale (students, courses, and institutions) - The shape of things to come – The evolution of transnational education: Data, definitions, opportunities and impact analysis Programme and institutional mobility
  7. 7. Objectives and approach • Develop an analytical framework that determines which countries have the right environments for TNE • Cover 25 host countries • Not a ranking of countries – we created opportunity groups Opportunities Matrix
  8. 8. Opportunities Matrix - online

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