Using online delivery as part of your international strategy - Sharon Ding

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Using online delivery as part of your international strategy - Sharon Ding

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Using online delivery as part of your international strategy - Sharon Ding

  1. 1. Online Delivery and International Strategy Sharon Ding, Academic Director, Open University Worldwide
  2. 2. • The focus of the session today is the use of online delivery as part of an international strategy • The benefits and challenges of online delivery ideally need to be considered as part of an institution's international and domestic strategies • There will be a focus on the key areas for consideration when developing online provision • The Open University model will be used as an example to draw out strategies and modes of delivery 1 Introduction Open University| Online Delivery and International Strategy
  3. 3. 1. What is meant by online delivery? 2. The benefits of online delivery 3. And then something about challenges! 4. How might you integrate online delivery with existing international strategies? 2 Structure of the presentation Open University| Online Delivery and International Strategy
  4. 4. • There is a distinction between online delivery and distance learning a) Online delivery is about using online resources to deliver education b) Distance learning usually contains a significant element of online learning but may also be supported by print materials, textbooks, television or radio broadcasts, and face to face sessions • Online delivery is core to the Open University proposition but not the entire proposition • Institutions need to think carefully about their teaching strategy, and what elements are optimal for online delivery 3 What do we mean by online delivery? Open University| Online Delivery and International Strategy
  5. 5. • Primary teaching material • Synchronous lectures • Asynchronous lectures • Synchronous tutorial support • Asynchronous tutorial support • Pastoral and admin support • Library Anything else? 3 Possible components for online delivery Open University| Online Delivery and International Strategy
  6. 6. What do your students want? • It is crucial to properly understand and segment the market when developing a delivery strategy • This involves investment in market research to understand multiple segments across different countries • MOOCs can be a key part of the strategy but are not a substitute for developing an online distance education degree programme. MOOCs can complement existing provision and help engagement with online delivery Open University| Online Delivery and International Strategy
  7. 7. Benefits of online delivery For students: • Flexibility • Access to key experts in the field • Access to more information and choice • Easier access to peers • Less costly For HEIs: • Scale • Reach Open University| Online Delivery and International Strategy
  8. 8. • Perception of online delivery has not always been favourable in the past. One view is that an online degree is less rigorous than traditional forms of higher education. There has been a positive change in attitudes towards online learning in mature markets (US and Australia), though this is not shared in all international markets (China and India). • Brand building and marketing considerations • Upfront costs: staff development; IT infrastructure etc. • Operational constraints e.g. geographical challenges around delivering synchronous teaching to students in different time zones • Differing approaches to technology between countries (internet speed and familiarity with using technology for education) 5 Challenges of online delivery Open University| Online Delivery and International Strategy
  9. 9. • Opportunities may stem from partnerships • Facilities and/or teaching staff located in key markets can supplement online learning and enable market demand to be met in these countries. • Similarly, articulation or progression partnerships with international institutions. • Marketing or agent partnerships may help with brand awareness and marketing 6 Partnership possibilities Open University| Online Delivery and International Strategy
  10. 10. • Many of the considerations around online delivery for international students are similar to those for UK students • Programmes require significant upfront investment to develop pedagogically and operationally robust provision • It is essential to identify at the outset what you are aiming to deliver and why, and the market (or markets) you are delivering to • Institutions need to understand the market opportunity and be realistic about their ability to deliver the products that students want. 8 Conclusions Open University| Online Delivery and International Strategy

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