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The Art and Media Practice of
Presentations
Max
Schleser
Lecturer
Filmmaker
www.schleser.co.uk
www.mobile-mentary.co.uk
@MaxMobile
> lecture >> seminar >>>
> Presentations > media
> Deconstructing the scenario
(Assets of presentations)
> Visualization
>...
story
III Mobilefest - Marcelo Godoy, Tadeu Jungle and Max Schleser (2007)
http://www.flickr.com/photos/mobilefestfestival...
rehearse
technology
Apple Keynote / Googledocs / Microsoft Powerpoint /Openoffice / ProPresenter / Flash
best practice…
General Stanley McChrystal, the US and
NATO force commander, dryly stated,
“When we understand that slide,
...
Slideshare
http://www.slideshare.net/
Pecha Kucha
http://www.pecha-kucha.org/
Prezi
http://prezi.com/index/
Technology, Entertainment, Design
http://www.ted.com/
Abela, A. (2010) The Presentation: A Story About Communicating Successfully With Very
Few Slides. Seattle: CreateSpace.
Ab...
Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design
and Delivery. New York: New Riders Press/Pearson...
McCandiess, D. (2010) Information is Beautiful. Collins: London
Alberts, J. (1963) Interaction of Color. New Haven: Yale U...
Nokia Maemo Summit, Amsterdam, 2009
Deconstructing the creative process
Ideation – storyboarding
Space (gallery Vs class room)
audience
time constrain
respond to brief
(module outline)
Introduction (Beginning)
Media and Art Practice
Process
Conclusion (End)
Practice-led research
theoretical framework(s)
Li...
Position in the field -
- Research as a journey
presentation |ˌprēˌzenˈtā sh ən; ˌprezən-; ˌprēzən-|noun
the proffering or giving of something to someone, esp. as part of...
theory |ˈθēərē; ˈθi(ə)rē|noun ( pl. -ries)
a supposition or a system of ideas intended to explain something, esp. one
base...
Visualisation
Dimesions of Visualization
Sullivan, G. (2005) “Practice as Theory” Art Practice
as Research. London: Sage Publications.
“reveal new understanding in...
Systematizing and Indexing
“Systemising is a holistic and
concrete procedure for
investigating the entire
workings of an e...
Mapping and Modeling
“Mapping is a process of
locating theories and ideas
within existing conceptual
frameworks so as to r...
Representing and Narrating
“The basic premise is the
acceptance that something
created or constructed can
stand for someth...
Conceptualizing and Designing
Visual analogy
> translate meaning
Visual metaphor
> transform meaning
Visual homology
> tra...
Exhibitions
Conclusion >>>
Group discussion >> unconference
Presentation for Research Methods class
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  • Max With a Keitai – blog, experimentations, youtube
  • How can I start this lecture… Thinking about one of my worst presentations and one of my better ones. Worst one when I was in school making a presentation about derivation
    Ø = 1.61803399... and 1/Ø = 0.6180339…
    AND one good presentation about my films. (asked to prepare a keynote that ended up in a semi-structured discussion)
  • Practicing before giving presentations. As I learned working for a local TV station, it is about rehearsing and rehearsing
  • YES I DO USE POWERPOINT, there is other tools available but its seems quite good to organise ones words, videos, media, etc.

    1987

    Pro presenter used by churches in the USA includes a teleprompter

    PowerPoint > Presenter tools > time indication > Talking about time it can be good to have your presentation on automatic…
    DEATH BY POWER POINY

  • From the wired and wonderful world of the world wide web
  • Some good practice examples… If you vote for me I will vote for yours…
  • Pecha Kucha is a presentation format where each presenter is allowed 20 slides, each shown for 20 seconds each, automatically advancing – giving 6 minutes 40 seconds of presentation.  This keeps presentations concise, the interest level up, and gives more people the chance to showcase their work. 

  • Prezi spinns a bit too much for me, but if you like it you might be able to express someone….
  • Great resource and good combination of form and content
  • Logic: we need to make sure that there is solid logic in our presentation and that our recommendations are robust;

    Rhetoric: we must tell an interesting story, in a compelling way.  Logic is important, but of no use to you if everyone has tuned out because they are bored;

    Graphics: to make sure that you are using the most effective visual elements and overall layout;

    Politics: to apply effective influence in order to get your audience to take action; and

    Metrics: to be clear on what the specific objective is for the presentation, and how success will be measured. 

    There are two steps in each of the five elements, for a total of ten steps. 

    These steps are:

    Audience: Identify the communication preferences of the different personality types

    Objectives: Set specific objectives for what you want your audience to think and do differently after your presentation

    Problem/Solution: Identify a problem your audience has that your presentation will contribute to solving

    Evidence: List all the information that you think you may need to include in your presentation

    Anecdotes: Identify brief anecdotes that highlight your most important points

    Sequencing: Sequence your information so that it tells a compelling story

    Graphics: Identify the most effective graphical elements to use in your presentation

    Layout: Create slides that communicate your information concisely and effectively

    Stakeholders: Identify any potential roadblocks to achieving your objectives, and make a plan to deal with each

    Measurement: Decide how you will measure the success of your presentation

    One important thing to note about this method is that you will not draw any slides—in fact do not even launch PowerPoint
  • Garr Reynolds: Associate Professor of Management at Kansai Gaidai University where he teaches Marketing, Global Marketing and Multimedia Presentation Design.

    The Zen Aesthetic:

    Simplicity

    balanced asymmetry

    beautifully minimalist

    Naturalness

    Profundity or suggestion rather than revelation

    Freedom from habit or formula

    Tranquility or an energized calm
  • Presentations of data iin a stunning visual and indeed beautiful way. (TED talk by David McCandless) > Inspiration to design information
    Josef Albers (artist/educator at Bauhaus University) is my answer to the obsession with web 2.0 graphics and templates. (cover image from his chapter 10 – Additive and substractive mixture
  • Practice has a component of theoretical underpinning, as a resource, strategy, inspiration, motivation,
  • Theory is mend not to complicate things, but…
  • What your project tries to achieve and how to achieve the research component
  • Forming ideas is a creative and critical act that relies in part on individual imaginative proclivities, yet the process is also mediated by community contexts. … A creative idea, therefore is not only a product of individual visuaisation, but its degree of originality will be determined by what currently exists within similar genres in the field.
     
  • Transcript of "Presentation for Research Methods class"

    1. 1. The Art and Media Practice of Presentations
    2. 2. Max Schleser Lecturer Filmmaker www.schleser.co.uk www.mobile-mentary.co.uk @MaxMobile
    3. 3. > lecture >> seminar >>> > Presentations > media > Deconstructing the scenario (Assets of presentations) > Visualization >> Dimensions of Visualization >> Seminar discussion > > >
    4. 4. story III Mobilefest - Marcelo Godoy, Tadeu Jungle and Max Schleser (2007) http://www.flickr.com/photos/mobilefestfestival/3076304031/sizes/o/ in/photostream/ Ø
    5. 5. rehearse
    6. 6. technology Apple Keynote / Googledocs / Microsoft Powerpoint /Openoffice / ProPresenter / Flash
    7. 7. best practice… General Stanley McChrystal, the US and NATO force commander, dryly stated, “When we understand that slide, we'll have won the war.” http://www.examiner.com/ Phil Davison, GOP Candidate, Delivers Stark County Treasurer Speech (2010) http://www.youtube.com/watch?v=IMgyi57s-A4
    8. 8. Slideshare http://www.slideshare.net/
    9. 9. Pecha Kucha http://www.pecha-kucha.org/
    10. 10. Prezi http://prezi.com/index/
    11. 11. Technology, Entertainment, Design http://www.ted.com/
    12. 12. Abela, A. (2010) The Presentation: A Story About Communicating Successfully With Very Few Slides. Seattle: CreateSpace. Abela, A. (2008) Advanced Presentations by Design: Creating Communication that Drives Action. San Franciso: Pfeiffer.
    13. 13. Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery. New York: New Riders Press/Pearson. Reynolds, G. (2009) Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. New York: New Riders Press/Pearson.
    14. 14. McCandiess, D. (2010) Information is Beautiful. Collins: London Alberts, J. (1963) Interaction of Color. New Haven: Yale University Press.
    15. 15. Nokia Maemo Summit, Amsterdam, 2009 Deconstructing the creative process
    16. 16. Ideation – storyboarding Space (gallery Vs class room) audience time constrain respond to brief (module outline)
    17. 17. Introduction (Beginning) Media and Art Practice Process Conclusion (End) Practice-led research theoretical framework(s) Literature review (Text: AV practice) research question(s) problems (hypothesis) purpose (aims and objective)
    18. 18. Position in the field - - Research as a journey
    19. 19. presentation |ˌprēˌzenˈtā sh ən; ˌprezən-; ˌprēzən-|noun the proffering or giving of something to someone, esp. as part of a formal ceremony… a demonstration or display of a product or idea an exhibition or theatrical performance
    20. 20. theory |ˈθēərē; ˈθi(ə)rē|noun ( pl. -ries) a supposition or a system of ideas intended to explain something, esp. one based on general principles independent of the thing to be explained a set of principles on which the practice of an activity is based an idea used to account for a situation or justify a course of action
    21. 21. Visualisation
    22. 22. Dimesions of Visualization
    23. 23. Sullivan, G. (2005) “Practice as Theory” Art Practice as Research. London: Sage Publications. “reveal new understanding in ways that cannot be realized using the traditional information research currency of numbers and words” > Visualising >> Objects >> Data >> Texts >> Ideas
    24. 24. Systematizing and Indexing “Systemising is a holistic and concrete procedure for investigating the entire workings of an entity or a set of related practices. Systematizing is an “abstracting” process whereby elements, their relationships, sequences, and operations, are able to be documented in different symbolic forms, be they metaphorical or mathematical” “Indexing is another strategy that is a useful organizational tool that helps visualise objects as typologies, taxonomies, or trees situated around certain hierarchical criteria”
    25. 25. Mapping and Modeling “Mapping is a process of locating theories and ideas within existing conceptual frameworks so as to reveal underlying structures and systems of connections” “Modeling is a multidimensional reconstructive process and requires the capacity to strip complex phenomena into its constituent parts and to visualize their relationships. Process- oriented where information about the relationships among features within a structure is sought”
    26. 26. Representing and Narrating “The basic premise is the acceptance that something created or constructed can stand for something else” “Conventional definitions describe narrative as an account of a sequence of events, actions, or ideas that can be fact or fiction”
    27. 27. Conceptualizing and Designing Visual analogy > translate meaning Visual metaphor > transform meaning Visual homology > transcribe meaning “…the design process is generally seen to be a problem- solving strategy that moves through a series of phases as a need is identified, constraints considered, concepts and ideas proposed, a prototype designed and tested, and modifications made.”
    28. 28. Exhibitions
    29. 29. Conclusion >>> Group discussion >> unconference
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