2. UFS
Opportunity
in
the
post
PC
era
SmartPhone
and
Tablet
technology
outpacing
PC
demand
Mobile
compute
pla>orms
Trend
in
towards
use
as
primary
compute
pla>orm
Mul@ple
new
OS
ecosystems
emerging
Performance
now
more
than
just
throughput
High
IOPS
&
low
latency
100%
Significant
new
growth
expected
in
Asia
90%
80%
Lower
cost
pla>orms
70%
Feature
rich
60%
User
configurable
devices
50%
40%
30%
20%
10%
0%
2010
2011
2012
2013
2014
Tradi4onal
PCs
Mobile
Compute
Pla/orms
4
3. Simple Multi-Media User Generated Real-Time Seamless
Communication Consumption Contents Applications Lifestyle
Connectivity
• Voice • Music/Ringtone • Social • Video call
• SMS • Video networking • Online gaming • Mobile and Web
• Email • Web browsing • Video upload • Navigation convergence
• Memory card • Multi-media • Location-based • 3D interactive
for media sharing services gaming
Increasing
storage
capacity
Increasing
compu@ng
power
Going
from
single-‐threaded
to
mul@-‐threaded
opera@onal
model
Low
latency
and
HIGH
IOPS
5
6. PROCESS APP STOP Smartphone
A
MP3 PLAY
HOST
PROCESS
B
Download Data
Read
Traditional
Device eMMC Internal Write
Write
(Merge)
Mul4-‐tasking
MB/s
(Write)
Low
latency
is
must
for
seamless
user
experience
11
7. Flexible
Deployment
Op@ons
UFS
Embedded
SSD
only
Feature
&
performance
rich
”out
of
the
box”
Premium
mobile
device
&
price
UFS
Card
SSD
only
Lower
ini@al
price
for
mobile
device
Consumer
selectable
SSD
capacity
Hybrid
model
Sufficient
embedded
SSD
for
applica@ons
support
UFS
card
slot
for
incremental
SSD
func@onality
Seamless
HIGH
IOPS
performance
Only
Game
in
Town
13
8. Membership
Tiers
Execu@ve
BoD
membership
Samsung,
Micron,
Hynix,
Agilent,
Silicon
Mo@on,
Phison
Contributor
Working
group
vo@ng
rights
Learning
from
plugfests
Recommenda@ons
back
into
JEDEC
Seminar
speaker
slots
Adopter
Access
to
specifica@ons
Plugfest
par@cipa@on
Reference
implementa@ons
15
9. The
third
wave
of
mobile
compute
pla>orms
driving
future
designs
Mul@-‐threaded
(IOPS)
compu@ng
model
Large
mul@-‐media
files
require
capacity
&
transfer
bandwidth
Future
growth
is
at
10W…
not
50W-‐100W
• Low
power
consump@on
with
high
performance
Smartphone
growth
in
Asia
key
to
driving
future
demand
Low
cost..
yet
feature
&
performance
rich
Opportunity
for
both
embedded
and
add-‐in
card
SSD
storage
The
UFS
advantage
Designed
from
the
ground-‐up
to
meet
the
future
mobile
pla>orms
needs
Technology
availability
mee@ng
market
transi@on
@meline
Configura@on
flexibility
with
seamless
high
IOPS
performance
Extendable
performance
with
mul@-‐lanes
providing
many
years
of
runway
SSD
for
Mobile
17