What is Universal Flash Storage (UFS)?

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What is Universal Flash Storage (UFS)?

  1. 1. What  is  UFS?  
  2. 2. UFS  Opportunity   in  the  post  PC  era    SmartPhone  and  Tablet  technology  outpacing  PC  demand     Mobile  compute  pla>orms    Trend  in  towards  use  as  primary  compute  pla>orm     Mul@ple  new  OS  ecosystems  emerging    Performance  now  more  than  just  throughput     High  IOPS  &  low  latency   100%    Significant  new  growth  expected  in  Asia   90%   80%     Lower  cost  pla>orms   70%     Feature  rich   60%     User  configurable  devices   50%   40%   30%   20%   10%   0%   2010   2011   2012   2013   2014   Tradi4onal  PCs   Mobile  Compute  Pla/orms   4  
  3. 3. Simple Multi-Media User Generated Real-Time Seamless Communication Consumption Contents Applications Lifestyle Connectivity •  Voice •  Music/Ringtone •  Social •  Video call •  SMS •  Video networking •  Online gaming •  Mobile and Web •  Email •  Web browsing •  Video upload •  Navigation convergence •  Memory card •  Multi-media •  Location-based •  3D interactive for media sharing services gaming   Increasing  storage  capacity     Increasing  compu@ng  power     Going  from  single-­‐threaded  to  mul@-­‐threaded  opera@onal  model     Low  latency  and  HIGH  IOPS  5  
  4. 4. SCSI     e-­‐MMC Solid  State  Drive SSD  Upgrade     Embedded  SSD   Cards   Solu4ons  6  
  5. 5. Fluid  Responsiveness   Interac@ve  3D  Gaming   Seamless  Web  Surfing  7  
  6. 6. PROCESS APP STOP Smartphone A MP3 PLAYHOST PROCESS B Download Data Read TraditionalDevice eMMC Internal Write Write (Merge) Mul4-­‐tasking MB/s (Write) Low  latency  is  must  for  seamless   user  experience 11  
  7. 7. Flexible  Deployment  Op@ons     UFS  Embedded  SSD  only     Feature  &  performance  rich  ”out  of  the  box”     Premium  mobile  device  &  price     UFS  Card  SSD  only     Lower  ini@al  price  for  mobile  device     Consumer  selectable  SSD  capacity     Hybrid  model     Sufficient  embedded  SSD  for  applica@ons  support     UFS  card  slot  for  incremental  SSD  func@onality     Seamless  HIGH  IOPS  performance     Only  Game  in  Town    13  
  8. 8. Membership  Tiers     Execu@ve     BoD  membership     Samsung,  Micron,  Hynix,  Agilent,  Silicon  Mo@on,  Phison     Contributor     Working  group  vo@ng  rights     Learning  from  plugfests     Recommenda@ons  back  into  JEDEC     Seminar  speaker  slots     Adopter     Access  to  specifica@ons     Plugfest  par@cipa@on     Reference  implementa@ons  15  
  9. 9.   The  third  wave  of  mobile  compute  pla>orms     driving  future  designs     Mul@-­‐threaded  (IOPS)  compu@ng  model     Large  mul@-­‐media  files  require  capacity  &  transfer  bandwidth     Future  growth  is  at  10W…  not  50W-­‐100W   •  Low  power  consump@on  with  high  performance     Smartphone  growth  in  Asia  key  to  driving  future  demand     Low  cost..  yet  feature  &  performance  rich     Opportunity  for  both  embedded  and  add-­‐in  card  SSD  storage       The  UFS  advantage     Designed  from  the  ground-­‐up  to  meet  the  future  mobile  pla>orms  needs     Technology  availability  mee@ng  market  transi@on  @meline     Configura@on  flexibility  with  seamless  high  IOPS  performance     Extendable  performance  with  mul@-­‐lanes  providing  many  years  of  runway                                                                                    SSD  for  Mobile  17  

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