Google penguin is an algorithm that was first introduced on April 24,
2012 with the aim to decrease the ranking of the websites that violate
Google’s Webmaster Guideline. This update has increased the
relevancy and quality of the results of the search engine.
According to the internet marketing experts, following types of volition
can cause a negative impact of the update on the websites:
Aggressive exact-match anchor text
Overuse of exact-match domains
Low-quality article marketing & blog spam
Keyword stuffing in internal/outbound links
Google 1st Penguin update – released on April 24, 2012
This algorithm affects around 3.1% of English queries
Websites using web spam technique heavily affected.
The Google Penguin’s 2nd update – May 26, 2012
The algorithm affected less than 0.1% of English searches.
3rd Google Penguin update – October 5, 2012.
Around 0.3% of English queries affected due to this new update.
4th Penguin update (dubbed “Penguin 2.0”) – arrived on May 22,
Impact on nearly 2.3% of English queries.
The update affected websites of almost all the languages over the
World Wide Web.
Google launched another (latest) Penguin update 2.1 (#5) on Oct.
Impact on around 1% search queries in English.
Drop in ranking
Drop in traffic
Loss in Sales
Permanent penalization by search engine – If excessive web spam
detected by Google.
Follow Google guidelines
Build Quality and natural links.
Avoid webspam techniques such as keyword stuffing, link schemes
Design search engine friendly website
High quality optimized content