Recover From Google
Backlink Penalty

Presented By:
UNITEL DIRECT
Introduction
Google penalty is a general term that refers to a negative impact on a website's
search ranking based on upda...
Bad Links
Paid Links, Spam Links, Low Quality Links and Unnatural
Links (artificial, deceptive, and manipulative) links th...
How To Recover From Google
Backlinks Penalty
Steps To Follow:
 Collecting Backlink Data
 Documenting Your Work
 Spottin...
Collecting Backlink Data
First of all, we need to pull a list of all the links pointing to your website
from a few differe...
Documenting Your Work
Start by creating yourself a Google Docs Spreadsheet
or a Microsoft Excel Worksheet where you can tr...
Spotting Low Quality Links
This is a hugely important section of link removal. It sounds simple, but you have to be
extrem...
Removal of Low Quality Links
Manual Removal
By Contacting Webmasters
By Disavow Tool
Removal of Low Quality Links
1. Manual Removal
If you have login details, than you can remove the links by
login to that d...
Removal of Low Quality Links
2. By contacting webmasters
There are a few tips I would recommend when contacting to webmast...
Removal of Low Quality Links
3. By Disavow Tool
If you believe your site's ranking is
being harmed by low-quality links
yo...
Example of a disavow files
Link Disavow
Submitting The Reconsideration Request

In the reconsideration request, you're basically telling Google the following:
 W...
Sit Back and Wait
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Google Backlink Penalty Removal

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Detailed Process of backlink audit to recover from penguin penalty.

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Google Backlink Penalty Removal

  1. 1. Recover From Google Backlink Penalty Presented By: UNITEL DIRECT
  2. 2. Introduction Google penalty is a general term that refers to a negative impact on a website's search ranking based on updates to Google's search algorithms. Some basic Google search penalty:  PageRank Penalty  Keyword Penalty  Page Only Penalty  Directory Penalty  Site-Wide Penalty
  3. 3. Bad Links Paid Links, Spam Links, Low Quality Links and Unnatural Links (artificial, deceptive, and manipulative) links that point to or from a website.
  4. 4. How To Recover From Google Backlinks Penalty Steps To Follow:  Collecting Backlink Data  Documenting Your Work  Spotting Low Quality Links  Removal of Low Quality or Spam Links  Submitting The Reconsideration Request
  5. 5. Collecting Backlink Data First of all, we need to pull a list of all the links pointing to your website from a few different sources with the help of some back link checker tools. Some Tools To Find Out The Backlinks Data:  Google Webmaster Tools – Visit https://www.google.com/webmasters/  Open Site Explorer - Visit http://www.opensiteexplorer.org  Ahrefs - Visit http://www.ahrefs.com  Majestic SEO - Visit http://www.majesticseo.com  Back Link Watch - Visit http://www.backlinkwatch.com/
  6. 6. Documenting Your Work Start by creating yourself a Google Docs Spreadsheet or a Microsoft Excel Worksheet where you can track all of your work to see exactly where you are at with the link removal process.
  7. 7. Spotting Low Quality Links This is a hugely important section of link removal. It sounds simple, but you have to be extremely careful with what links you attempt to remove.              Whether the URL is indexed in Google or not Page Rank, Page Authority, Domain Authority and Domain Age Site-wide Links Link Directories Forum Profiles Blog Comments Paid Links Link Networks (IP Address, Whois Searches, Google Analytics IDs, Site Design) Over Optimized Anchor Text Link Exchanges Press Releases: Social Bookmarking Malware:
  8. 8. Removal of Low Quality Links Manual Removal By Contacting Webmasters By Disavow Tool
  9. 9. Removal of Low Quality Links 1. Manual Removal If you have login details, than you can remove the links by login to that domain.
  10. 10. Removal of Low Quality Links 2. By contacting webmasters There are a few tips I would recommend when contacting to webmasters:  Don't send multiple emails for each link you need removing  Don't spam the webmaster  Be polite  Be honest  Try to find the webmasters name  Try to email from the domain that you're trying to remove  Keep it short and sweet
  11. 11. Removal of Low Quality Links 3. By Disavow Tool If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site. URL:https://www.google.com/web masters/tools/disavow-linksmain?pli=1)
  12. 12. Example of a disavow files
  13. 13. Link Disavow
  14. 14. Submitting The Reconsideration Request In the reconsideration request, you're basically telling Google the following:  What you've done wrong in the past and that you've stopped doing it  What you've done to fix the problems  How you know it won't happen again  A little bit about the company  Apologizing for the issues and inconvenience
  15. 15. Sit Back and Wait

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