Maximize Brand Efficiency
and Boost Your Bottom Line
“Brand EfficiencyTM is to
deliver on a brand promise
with the least amount of
time and effort”
Maximize Brand Efficiency a...
Brands have grown more
complex over the last 60 years

Yesterday

Today

Maximize Brand Efficiency and Boost Your Bottom L...
Touchpoints of a Modern Brand

Customer

Maximize Brand Efficiency and Boost Your Bottom Line

4
Benefits of Branding
Standing out against competitors and peers
Helping current and potential customers remember your
comp...
Any business can achieve these
benefits with extensive funds, but
the most profitable ones do so by
focusing on a few crit...
Build a Successful Brand
Visuals

Culture
And
Logistics

Verbal

Sensory

Customer
Experience

Maximize Brand Efficiency a...
“The most efficient way to produce
anything is to bring together under
one management as many as
possible of the activitie...
Brand Efficiency requires to concentrate in areas that
can impact time and cost

Maximize Brand Efficiency and Boost Your ...
Marketing
Agencies
Brand Owners

A digital asset
management system
reduces time spent
finding and sharing
information, rec...
Messaging
Marketing

Print
Management

Retailers

Salespeople

Branch
Offices
Implementing print management software
creat...
Packaging
Design
Manufacturing

Successful packaging
depends upon the design
process, material sourcing,
prototyping, test...
Logistics
Sourcing

Designing your product with
the whole life cycle in mind
can increase speed to market
and reduce costs...
Technology
Automating processes like
material ordering and
customer communication can
produce long-term benefits
for your ...
Next Steps to Building
a Successful Brand
contact us at
1-800-UNISOURCE

Maximize Brand Efficiency and Boost Your Bottom L...
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Brand Efficiency means to deliver on a brand promise with the least amount of time and effort.

Unisource is in the business of helping our customers maximize their brand and, by default, their bottom line. This presentation discusses the basics of Brand Efficiency and how you can apply it to your own organization.

Published in: Business, Technology
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Maximize Brand Efficiency and Boost Your Bottom Line

  1. 1. Maximize Brand Efficiency and Boost Your Bottom Line
  2. 2. “Brand EfficiencyTM is to deliver on a brand promise with the least amount of time and effort” Maximize Brand Efficiency and Boost Your Bottom Line 2
  3. 3. Brands have grown more complex over the last 60 years Yesterday Today Maximize Brand Efficiency and Boost Your Bottom Line 3
  4. 4. Touchpoints of a Modern Brand Customer Maximize Brand Efficiency and Boost Your Bottom Line 4
  5. 5. Benefits of Branding Standing out against competitors and peers Helping current and potential customers remember your company in a clear and positive way Building a compelling experience that attracts new patrons and increases repeat business Improving trust, loyalty, quality perception, and word-of-mouth referrals Boosting revenue Increasing employee satisfaction and retention Maximize Brand Efficiency and Boost Your Bottom Line 5
  6. 6. Any business can achieve these benefits with extensive funds, but the most profitable ones do so by focusing on a few critical branding elements and using resources wisely. Maximize Brand Efficiency and Boost Your Bottom Line 6
  7. 7. Build a Successful Brand Visuals Culture And Logistics Verbal Sensory Customer Experience Maximize Brand Efficiency and Boost Your Bottom Line 7
  8. 8. “The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product” – Peter Drucker, Writer and Management Consultant Maximize Brand Efficiency and Boost Your Bottom Line 8
  9. 9. Brand Efficiency requires to concentrate in areas that can impact time and cost Maximize Brand Efficiency and Boost Your Bottom Line 9
  10. 10. Marketing Agencies Brand Owners A digital asset management system reduces time spent finding and sharing information, recreating lost assets, and building new campaigns. Printers Digital Asset Management Partner Brands Maximize Brand Efficiency and Boost Your Bottom Line 10
  11. 11. Messaging Marketing Print Management Retailers Salespeople Branch Offices Implementing print management software creates print uniformity and standards for suppliers to follow. Maximize Brand Efficiency and Boost Your Bottom Line 11
  12. 12. Packaging Design Manufacturing Successful packaging depends upon the design process, material sourcing, prototyping, testing, manufacturing, and supplier relationships. Materials Prototyping and Testing To Market Maximize Brand Efficiency and Boost Your Bottom Line 12
  13. 13. Logistics Sourcing Designing your product with the whole life cycle in mind can increase speed to market and reduce costs. Manufacturing Distribution And Retail Customers Maximize Brand Efficiency and Boost Your Bottom Line 13
  14. 14. Technology Automating processes like material ordering and customer communication can produce long-term benefits for your bottom line. Maximize Brand Efficiency and Boost Your Bottom Line 14
  15. 15. Next Steps to Building a Successful Brand contact us at 1-800-UNISOURCE Maximize Brand Efficiency and Boost Your Bottom Line 15

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