Increasing the data quality in CRM Arlanis salesforce.com Customer Day 2010
Who is UNISERV? <ul><li>Market leader in customer data quality in the German-speaking countries and France </li></ul><ul><...
UNISERV – (Small) extract from customer references
UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data  migration  C...
UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data  migration  C...
Typical quality problems for customer data <ul><li>Incorrect customer data </li></ul><ul><li>Obsolete customer data </li><...
Incorrect customer data <ul><li>Causes </li></ul><ul><ul><li>Typing errors, illegible documents, phonetic ambiguities </li...
Obsolete customer data  <ul><li>Causes </li></ul><ul><ul><li>Place was incorporated </li></ul></ul><ul><ul><li>Street was ...
Duplicates <ul><li>Causes </li></ul><ul><ul><li>Contacts / accounts are inadvertently recorded twice </li></ul></ul><ul><u...
&quot;Intelligent&quot; solution for duplicate check KFZ Werkstatt A. Müller Ringstr. 12 12345 B-Stadt Anton Müller Ringst...
International address validation France Italy Switzerland Austria Germany Canada USA Norway Poland Denmark Sweden Finland ...
Securing the data quality in a closed cycle
Data quality audit at  www. data - quality -on- demand . com   <ul><li>Select free audit </li></ul><ul><li>Upload address ...
Database cleansing at  www. data - quality -on- demand . com   <ul><li>Select processing with costs </li></ul><ul><li>Uplo...
Check for new entries and changes <ul><li>Integrated check in salesforce.com (together with Arlanis) </li></ul><ul><li>Add...
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Increasing the Data Quality in CRM

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Arlanis salesforce.com Customer Day 2010

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Increasing the Data Quality in CRM

  1. 1. Increasing the data quality in CRM Arlanis salesforce.com Customer Day 2010
  2. 2. Who is UNISERV? <ul><li>Market leader in customer data quality in the German-speaking countries and France </li></ul><ul><li>Head office in Germany, branch office in France </li></ul><ul><li>Partner network in various European countries and the USA and Canada </li></ul><ul><li>Listed in Gartner's Magic Quadrant for data quality tools </li></ul><ul><li>~ 870 customers </li></ul><ul><li>~ 130 employees </li></ul><ul><li>More than 40 years experience </li></ul>
  3. 3. UNISERV – (Small) extract from customer references
  4. 4. UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data migration Compliance Dialogue / Direct marketing Data integration MDM / CDI Operative Business Applications ERP CRM eBusiness
  5. 5. UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data migration Compliance Dialogue / Direct marketing Data integration MDM / CDI Operative Business Applications ERP eBusiness CRM
  6. 6. Typical quality problems for customer data <ul><li>Incorrect customer data </li></ul><ul><li>Obsolete customer data </li></ul><ul><li>Duplicates </li></ul>
  7. 7. Incorrect customer data <ul><li>Causes </li></ul><ul><ul><li>Typing errors, illegible documents, phonetic ambiguities </li></ul></ul><ul><ul><li>Errors during data transfer </li></ul></ul><ul><ul><li>Inadequate consideration of international addresses </li></ul></ul><ul><li>Effects </li></ul><ul><ul><li>Loss of image </li></ul></ul><ul><ul><li>Undeliverable addresses </li></ul></ul><ul><ul><li>Risk of duplicates </li></ul></ul>
  8. 8. Obsolete customer data <ul><li>Causes </li></ul><ul><ul><li>Place was incorporated </li></ul></ul><ul><ul><li>Street was renamed </li></ul></ul><ul><ul><li>Buildings were re-numbered </li></ul></ul><ul><ul><li>Customer/prospective customer has relocated </li></ul></ul><ul><li>Effects </li></ul><ul><ul><li>Undeliverable addresses </li></ul></ul><ul><ul><li>High costs for manual research and correction </li></ul></ul><ul><ul><li>Risk of duplicates </li></ul></ul>
  9. 9. Duplicates <ul><li>Causes </li></ul><ul><ul><li>Contacts / accounts are inadvertently recorded twice </li></ul></ul><ul><ul><li>Automated transfer from different sources </li></ul></ul><ul><ul><li>Address changes </li></ul></ul><ul><li>Effects </li></ul><ul><ul><li>Additional costs and dead letters for mailings </li></ul></ul><ul><ul><li>Information distributed over different data records </li></ul></ul><ul><ul><li>&quot;Single View of Customer&quot; is not implemented. </li></ul></ul>
  10. 10. &quot;Intelligent&quot; solution for duplicate check KFZ Werkstatt A. Müller Ringstr. 12 12345 B-Stadt Anton Müller Ringstr. 12 12345 B-Stadt Autohaus am Ring Ringstr. 12 12345 B-Stadt similar similar not different KFZ Werkstatt A . Müller Ringstr. 12 12345 B-Stadt Auto haus am Ring Ringstr. 12 12345 B-Stadt Anton Müller Ringstr. 12 12345 B-Stadt
  11. 11. International address validation France Italy Switzerland Austria Germany Canada USA Norway Poland Denmark Sweden Finland UK Portugal Spain Netherlands Luxembourg Belgium Brazil Russia Czech Rep. Hungary Slovakia Global solution for ~ 240 countries
  12. 12. Securing the data quality in a closed cycle
  13. 13. Data quality audit at www. data - quality -on- demand . com <ul><li>Select free audit </li></ul><ul><li>Upload address file </li></ul><ul><li>Carry out address validation and duplicate check </li></ul><ul><li>Download result statistics and quotation </li></ul>
  14. 14. Database cleansing at www. data - quality -on- demand . com <ul><li>Select processing with costs </li></ul><ul><li>Upload address file </li></ul><ul><li>Carry out address validation and duplicate check </li></ul><ul><li>Download results </li></ul>
  15. 15. Check for new entries and changes <ul><li>Integrated check in salesforce.com (together with Arlanis) </li></ul><ul><li>Address check + duplicate check </li></ul><ul><li>Automatic check of each new entry or change of a contact or account </li></ul><ul><li>Fully integrated in salesforce.com </li></ul>
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