Imagine an easy way to find clothes that fit! 3-D body-imaging measures you, fully clothed IN 10 SECONDS
Makes shopping FUN & ENJOYABLE
Shopping is faster and more productive -
it eliminates fitting room frustration
97% of market research respondents
said they would use the service*
*Definitely would = 83% Probably would = 16%
Customers are size-matched to apparel and jeans that fit and flatter – FREE!
The system has been MALL & STORE TESTED Average sales increased over 20% Number of garments purchased Increased from 1.3 to 3.6 Average conversion rates increased 52% Retail traffic increased 22.5%
Advantages for APPAREL BRANDS Improves customer experience Reduces returns and shrinkage Collects specific market data on customers interested in your brand Precise individual & aggregate body data helps product development Specific style and size data improves assortment planning and production decisions • •
Customers are directed to your brand and the stores where it is sold. (The brands shown on the shopping guide are for representational purposes only.)
MARKETING & PROMOTIONAL Opportunities Video media advertising and presentation option Publicity opportunity for your brand and stores Experiential marketing options at kiosk location Couponing/advertising option on customer shopping guides Added mybestfit.com web portal directs customers to the mall and participating brands • • • • •
RETAILERS WANT Helps customers shop with confidence Makes the dressing room experience more positive – opens the door to new brands Innovative differentiator from other malls Drives traffic to the mall for a FREE valuable service
Where customers go to find what fits and where to buy it! Changing the way apparel is sold!
Launching at KING OF PRUSSIA Mall Sept. 2010 Located just outside of Philadelphia, King of Prussia has more pure retail shopping space than any other mall in America with seven world-class department stores and more than 400 stores, boutiques, and restaurants. 24.7 Million visitors annually $75,066 Average household income $126 Average purchase amount 49% Of shoppers purchased women’s casual clothing