Swedish blogosphere 2007-2012 english version
Upcoming SlideShare
Loading in...5
×
 

Swedish blogosphere 2007-2012 english version

on

  • 412 views

A detailed survey on the swedish political blogosphere 2007-2012

A detailed survey on the swedish political blogosphere 2007-2012

Statistics

Views

Total Views
412
Views on SlideShare
412
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Swedish blogosphere 2007-2012 english version Swedish blogosphere 2007-2012 english version Document Transcript

    • The history of thepolitical blog- An Analysis of Political Blogs 2007 – 2012
    • April 2012Labor market issues a major presence in political blogsUnionen believes that blogs and other social media are the right venue for many of thefuture discussions about the labor market. For us it is important to be involved. One wayto help is to bring to light all the important conversations taking place. Therefore, we arepresenting this study on the Swedish political blogosphere.The analysis contains nearly one million blog entries from over a five-year period, a timewhen we have seen significant political issues being discussed and the influence of blog-gers grow. Social media has in many cases played an important role in political events.These are major international events such as the Arab Spring, and ongoing domestic poli-tical debates on unemployment assistance and health insurance. In the material, however,we also see an emerging debate on the intertwining of work-hours and leisure-time, andthat which is public and private. These are discussions about working while on vacation,or while at home with sick children, and what is acceptable to write about one’s workplacewithin social media. In short, current issues concerning work and life.Here we also find the main conclusion of the study: labor market issues affecting theworkplace are a central part of the political blogosphere. The so-called “blog-quake” whichoccurred over the FRA-law (Swedish legislation permitting the state to, without a warrant,wiretap telephone and Internet traffic crossing Sweden’s borders) is often taken as an ex-ample of one of the blogosphere’s greatest political discussions. But the truth is that discu-ssions on changes in health insurance are greater, and discussions on unemployment andunemployment assistance are still much greater, if we look to the number of blog posts.In conclusion, unemployment and health insurance are two very big issues among Swe-dish political bloggers. At the same time we see that workplace-issues increasingly en-gage political bloggers.Johan UlvenlövAdvocate for digital media, Unionen 2
    • Conclusions• Unemployment and health insurance are issues that concern many of the political bloggers in Sweden. In the past five years, for example, unemployment issues have been written about more than twice as much as the FRA-law (warrantless wiretap- ping).• Several other labor market issues are given significant attention among political bloggers. The blurring of the boundary between work and leisure is something that is increasingly blogged about. In 2007, 53 blog posts touched on this topic. In 2011, it had grown to 217 posts. Skills development was mentioned only 97 times in 2007, but all of 530 times in 2012. Young people in the labor market and the discussion on youth wages was mentioned only 26 times in 2007, and 513 times in 2011. And already in the first quarter of this year, 356 blog posts have been written about youth wages.• Today more than 15 000 political blog posts are written per month in Sweden. Blog- ging increased constantly up until the election in September 2010. Since then, the number of party specific political blogs has declined while the number of contributions from nonpartisan bloggers has increased. 3
    • Contents5 Facts about the survey6 Major issues in the blogosphere7–8 The political blogosphere’s emergence 2007-20129 Unemployment10–11 Health insurance12 Unemployment assistance13 RUT-deduction (tax deductions for household-related services)14 Collective bargaining agreement15 Phase 3 of the employment and skills development guarantee16 Employer/employee agreement negotiations17 Social media and issues on loyalty18 The debate on the conditions for employees in temporary employment agencies19 Skills development20 Youth wages and starting salaries21 Working during one’s leisure time 4
    • Facts about the surveyAnalysis has been conducted by Unionen.Time frame for blog posts: 2007-01-01–2012-03-31Number of blogs: 2 914Number of analyzed blog posts: 964 015Party affiliation based on what the bloggers themselves indicated when they for instanceregistered on Politometern.se, or as specified on the blog: Number of blogs:C - Centerpartiet (Center Party, centrist, social liberal, agrarian) 231FP - Folkpartiet (Liberal People’s Party, center-right, social liberalism) 232KD - Kristdemokraterna (Christian Democrats, center-right, social conservatism,economic liberalism) 91M - Moderaterna (Moderate Party, center-right, liberal conservative) 228MP - Miljöpartiet (Green Party, center-left) 175S - Socialdemokraterna (Social Democratic Party, center-left) 667V - Vänsterpartiet (Left Party, left wing, socialist, feminist) 147SD - Sverigedemokraterna (Sweden Democrats, far right, Swedish nationalism,social conservatism) 46PP - Piratpartiet (Pirate Party, bloc independent, information freedom) 95Other 1002Source: Twingly 5
    • Major issues in the blogosphere Number of blog posts Unemployment 44 457 Health insurance 19 851 FRA-law (warrantless wiretapping) 18 658 Unemployment assistance 13 029 The Arabic Spring 10 355 2008 US Presidential Election 7 118 RUT-deduction (tax deductions for household-related services) 5 745 Collective bargaining agreement 4 902 Phase 3 of the employment and skills development guarantee 3 026 Employer/employee agreement negotiations 2 576 Social media and issues on loyalty 2 126 Temporary employment agencies 2 071 Carema Care 1 654 Skills development 1 627 Youth wages and starting salaries 1 548 Working during one’s leisure time 761 6
    • The political blogosphere’s emergence 2007-2012 Socialdemokraterna Folkpartiet Sverigedemokraterna Vänsterpartiet Moderaterna Piratpartiet Miljöpartiet Centerpartiet Nonpartisan KristdemokraternaEach circle represents a blog. The lines are links between blogs. The size of a specificblog is determined by how many other blogs that have linked to it. The position is basedon who links to whom – each link can be said to act as a rubber band, so that two blogsthat often link to each other are placed close together. 7
    • All blog posts day by dayNumber of blog posts Jan. 1, 2007 June 24, 2007 Dec. 15, 2007 June 6, 2008 Nov. 27, 2008 May 20th, 2009 Nov. 10, 2009 May 3, 2010 Oct. 24, 2010 April 16, 2011 Oct. 7, 2011 March 31, 2012 The political parties blog posts 2007 – 2012 Nonpartisan SD PP KD M FP C MP S V Jan. 2007 July 2007 Dec. 2007 May 2008 Oct. 2008 March 2009 Aug. 2009 Jan. 2010 June 2010 Nov. 2010 April 2011 Sept. 2011 March 201• The number of political blogs was the greatest during the parliamentary election of 2010.• Today more than 15 000 political blog posts per month are written in Sweden.• Blogging is less frequent in July and December than the rest of the year.• The number of blogs that address political issues without any party affiliation has increased. 8
    • UnemploymentNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Unemployment is the biggest issue among the political blogs of those that we have looked more closely at. In total during the period, 44 457 blog posts have been writ- ten about unemployment, compared with for example 18 658 blog posts about the FRA-law (warrantless wiretapping), which is often described as a major issue in the blogosphere.• The discussion on unemployment peaked in August and September of 2010, just befo- re the parliamentary election. But after the parliamentary election, the issue continues to receive considerable attention among bloggers. 9
    • Health insuranceNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Health insurance is one of the biggest issues in the political blogosphere. Altogether 19 851 blog posts have been written on health insurance during the time period. This can be compared with the 18 658 blog posts written about the FRA-law.• The peak in the chart in the year-end 2009-2010 reflects the discussions on the government’s new health insurance rules that took effect on January 1st, 2010.• On April 11th, 2011, the Government presented new changes in health insurance policies. 10
    • The blog post “The Betrayal” – Health insurance Links to the blog post “The Betrayal” Blog posts on health insurance Health insurance in traditional media Sept. 4, 2010 Sept. 8, 2010 Sept. 12, 2010 Sept. 16, 2010 Sept. 20, 2010 Sept. 24, 2010 Sept. 28, 2010 Oct. 2, 2010 Oct. 6, 2010 Oct. 10, 2010 Here we see how bloggers initially address the blog post “The Betrayal” and how both blogs and media proceed to write increasingly about the issue of health care.It is particularly interesting to look at how the debate on health insurance emerged theweek before parliamentary election in 2010.The blog post ”The Betrayal” (http://klamydiabrevet.blogspot.se/2010/09/sveket.html) byEmelie Holmqvist hit like a bombshell during the last days of the election campaign. Inthe blog post Holmqvist describes how her mother was forced to seek welfare assistancebecause the insurance agency thought that she should work despite hersevere illness. The same night that the blog post was published it beganto spread like wildfire among political bloggers, and the day after thediscussion on health insurance policies had reached the media. Intotal nearly 1 500 blog posts on health insurance were publishedin connection with the parliamentary election. 11
    • Unemployment assistanceNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Unemployment insurance is always a big issue among political blogs.• In early 2007, a topic to receive a lot of attention in blogs was that the unemployment insurance fee was raised at the end of 2006.• The greatest number of blog posts was written during the election campaign for the parliamentary election in 2010, with 605 blog posts in September.• The peak in May 2010 reflects a proposal from the Liberal People’s Party (Folkpartiet) for compulsory unemployment assistance. 12
    • RUT-deduction(tax deductions for household-related services)Number of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Almega’s report ”Home Service - Attitudes and Facts on Household-Related Services” was published in February 2010. Before that the issue was written about less. Even in traditional media the issue of the RUT-deduction has not been particularly noted before February 2010.• Even in August - September, in the campaign for the parliamentary election, many bloggers wrote about the RUT-deduction. 13
    • Collective bargaining agreementNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• From February to May 2007 much was written about the blockade against the salad bar, Wild ’n Fresh in Gothenburg, which led to Centre Party members Fredrik Federley and Dominika Peczynski starting a salad bar without a collective agreement in Stock- holm. It went bankrupt in the spring of 2007.• In December 2007, an agreement was reached on the Laval case in the European Court of Justice.• In May and June 2008, collective bargaining agreements were primarily discussed in connection to elections in the European Parliament, but IF Metall’s emergency agre- ement was also widely blogged about. 14
    • Phase 3 of the employment and skills developmentguaranteeNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Although the first participants in Phase 3 were registered in March 2009 it wasn’t until 2011 before such labor market measures were blogged about to any great extent.• In February 2011 the Social Democrats presented a report stating that Phase 3 mostly functioned as a form of containment of the long-term unemployed, while the newspa- per the Dagens Arbete conducted a survey of labor market measures which received much attention.• During May 2011 the television program “Uppdrag Granskning” broadcast a report of Phase 3 that gained much attention. 15
    • Employer/employee agreement negotiationsNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• In March and April 2010 many blog posts were written about employer/employee agreement negotiations of 2010 and, among other things, the strike within the paper industry.• In September 2011 the employer/employee agreement negotiations began for 2011- 2012.• In March 2012 the strike-layoffs within the trade conflict are highlighted. 16
    • Social media and issues on loyaltyNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• The discussion on employees being dismissed for something they have written in a blog, on Twitter or Facebook has gained attention among political bloggers.• Many blog posts are based on media reports from Sweden and abroad. 17
    • The debate on the conditions for employees intemporary employment agenciesNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• In blogs the discussion on conditions within temporary employment agencies has increased in recent years.• In January 2012 Swedish Radio revealed that many temporary employment agencies had cheated in agreements and that employees were presented with job offers which they were expected to turn down.• In January and February 2011 the Swedish television program “Uppdrag Granskning” broadcast two high-profile reports about temporary employment agencies. One of the programs focused on Swedish teenagers in Norway. 18
    • Skills developmentNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Increasingly, skills development is an issue addressed by political bloggers. In 2007 less than 100 blog posts were written about skills development. Since then the number of blog posts has increased each year and in 2011, 530 blog posts were written on the topic. 19
    • Youth wages and starting salariesNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Youth wages has been a hot topic in March 2012, partly after a move by Jan Björklund prompting local governments to reduced youth wages, and an article in the Swedish newspaper Svenska Dagbladet, by among others Minister of Labor, Hillevi Engström. 20
    • Working during one’s leisure timeNumber of blog posts Jan. 2007 June 2007 Nov. 2007 April 2008 Sept. 2008 Feb. 2009 July 2009 Dec. 2009 May 2010 Oct. 2010 March 2011 Aug. 2011 March 2012• Blog posts about working during one’s leisure time relates to issues such as being available to one’s employer during the holidays, while at home caring for sick children, and the stress related to smartphones.• The discussion regarding working during one’s leisure time has grown in recent years within the blogosphere. The number of blog posts on the subject has on average in- creased fourfold over the past five years.• The peak in January and February 2012 points to blog posts about smartphone-rela- ted stress, working while caring for sick children and constant availability. 21
    • Unionen is Sweden’s largest union within the private labor market and the country’slargest white-collar union. We are approximately 500 000 members, of whom more than33 000 are elected from over 67 000 workplaces. Together we in Unionen are the leadingagent to promote success, happiness and safety at work.If you want to know more about Unionen’s work on labor issues in social media, contactJohan Ulvenlöv who is responsible for advocacy of digital media, the division for politics,public opinion and influence within Unionen.Johan Ulvenlöv08-504 153 01070-591 70 36johan.ulvenlov@unionen.sewww.unionen.setwitter.com/unionen