Webtrends Upgrade Options
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Webtrends Upgrade Options

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Webtrends will be discontinuing support for versions 8.0. 8.1, and 8.5 on July 31, 2012. This presentation will assist you to choose the right Webtrends upgrade option for your business.

Webtrends will be discontinuing support for versions 8.0. 8.1, and 8.5 on July 31, 2012. This presentation will assist you to choose the right Webtrends upgrade option for your business.

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  • Web site owners find themselves drowning in data but thirsty for informationIt’s difficult to draw meaningful conclusions from information contained in web analytics reports because they are not concise or precise enough. And they deliver mostly data on page views and visitor information when that isn’t really relevant to business goals.
  • Review of hardware configuration and other software pre-requisitesEvaluation of business goals and objectivesInstallation of Webtrends 9.2Installation of Insight, Alerts, Real-Time analysis and the Data Extraction APIConfiguration and deployment of Webtrends 9.2

Webtrends Upgrade Options Webtrends Upgrade Options Presentation Transcript

  • WEBTRENDS UPGRADE OPTIONS January 25, 2012 Peder Enhorning President & CEO John Strykowski Sr. Web Analytics Consultant Karen Ragotte Marketing Manager
  • Overview Web Analytics service provider since 2001 800+ customers across North America 450+ consulting engagements Technology to automate and improve reporting and analytics
  • July 31, 2012Webtrends versions 8.0, 8.1, 8.5
  • Audience Webtrends 7 Webtrends 8.0 Webtrends 8.1 Webtrends 8.5 Webtrends 8.7 IIS and Apache logs SmartSource Data Collector (SDC)
  • Web Server Logs Hosted Java ScriptingWebtrends SmartSource Data Collector (SDC) Web Server Web Visitor IIS/Apache (No Cookie) Remote Collection Server (Cookie) Local Collection Server (Cookie)
  • Java Script (SDC) AdvantagesAccuracy • New vs returning visitors, path analysis, funnel analysis • No Robot & spider trafficLog Management • 90% smaller • One locationGranularity • Any user event tracked; video progression, form fill-out processCache and Proxy servers have no affect
  • Java Script (SDC) Advantages (con’t) META-tagging • Track revenue • Correlate to campaigns • Improved tracking across sites/domains Multivariate and A/B testing Webtrends 9.2 Insight Optimized
  • Upgrade Options1. Multiple level migration from 8.0d to 9.22. New install of 9.23. Move from on premise software to On Demand version 104. Move software installation to Unilytics Managed Service (UMS) for Webtrends version 9.2
  • Hardware configurationAnalysis Server Remote Collection Insight Server Server
  • Hardware requirement1. Analysis Server; 6 GB RAM (VM supported)2. Insight Server; 8 GB RAM (VM supported)3. SmartSource Data Collector (x2) ; 1 GB RAM
  • 1. Software upgrade Review of pre-requisites Installation of InsightFull Backup Webtrends 8.0d Upgrade to 9.2 Upgrade to Integration of Storage Webtrends 8.5a and DB on new 8.7d implementation Upgrade to Webtrends 8.7d 32bit Installation of Webtrends 8.7d 64bit Migration of Storage and Database
  • 2. New 9.2 software installation Review of pre-requisites Evaluation of Business Goals and Objectives Installation of Webtrends 9.2 Installation of Insight, Alerts, Real-Time and Data Extraction API Configuration and deployment of Webtrends 9.2
  • 3. Move to On Demand version 10 Evaluation of Business Goals and Objectives Account set-up for Webtrends 10 SDC JavaScript deployment on web properties Creation and configuration of profiles and spaces
  • Backup current Webtrends implementationMigration of Storage, Database and Logs to UMS Transition of data-collection to UMSIntegration of Webtrends on UMS dedicated serversIf necessary, upgrade of Webtrends to latest on premise version
  • Upgrade Options New OnUpgrade UMS Install Demand
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new Migrated
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No Yes
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No YesVersion 9.2 9.2 10 9.2
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No YesVersion 9.2 9.2 10 9.2Hardware Client Client Webtrends UnilyticsResponsibility
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No YesVersion 9.2 9.2 10 9.2Hardware Client Client Webtrends UnilyticsResponsibilityData Location Canada/US Canada/US US Canada/US
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No YesVersion 9.2 9.2 10 9.2Hardware Client Client Webtrends UnilyticsResponsibilityData Location Canada/US Canada/US US Canada/USFull Data Control Yes Yes No Yes
  • Upgrade Options New On Upgrade UMS Install DemandReports & Profiles Migrated Build new Build new MigratedSoftware Yes Yes No YesVersion 9.2 9.2 10 9.2Hardware Client Client Webtrends UnilyticsResponsibilityData Location Canada/US Canada/US US Canada/USFull Data Control Yes Yes No YesWebtrends Experts No No No Yes
  • Q&A
  • Message from your Sponsor  Products 1. Montage – Automated dashboards 2. Mergence® – SharePoint reporting 3. VHE Distiller – 1:1 Marketing Services 1. Webtrends training and configuration using RETAIN® 2. KPI evaluation using KPI Karta® 3. Web analytics governance