Live Drawing SXSW 2012

LIVEDRAWING SXSW INTERACTIVE 2012 www.unifiedsocial.com

2012 was SXSW Interactive’s biggest year ever, with paidattendance announced at 24,569 and tens of thousands moreindustry professionals in Austin from March 9-13 to network andenjoy the nightlife.Knowing that only a very small amount of attendees would be ableto make the most popular keynotes and panel sessions – and thatan entire industry was anxiously waiting to hear what waspresented – UNIFIED and StumbleUpon joined forces to capturethose sessions.Aided by the talented artist @visualhero, the team did livedrawings of the most important content from SXSW Interactive2012, and is proud to present the collected works in the followingslides. © 2011 UNIFIED. All rights reserved 2

MAKING A GRAND ENTRANCE:HOW TO LAUNCH A PRODUCT ALEX CONSTANTINOPLE CEO, THE OUTCAST AGENCY MARGIT WENNMACHERS PARTNER, ANDREESEN HOROWITZ KIRA WAMPLER VP MARKETING, LYTRO BRANDEE BARKER BB CONSULTING

SERENDIPITY (N.): A HAPPY DISCOVERY BY ACCIDENT GARRETT CAMP FOUNDER/CEO, STUMBLEUPON

A CONVERSATION WITH JOSS WHEDON ADAM B VARY STAFF WRITER, ENTERTAINMENT WEEKLY

WHATS SO [BLEEPING] HARD ABOUT SOCIAL ROI? CRAIG DAITCHSOCIAL MEDIA MANAGER, US, FORD MOTOR COMPANY ERIC SWAYNE DIRECTOR, SOCIAL ANALYTICS & INISIGHTS, M/A/R/C RESEARCH LIZ STRAUSS INSIDE-OUT THINKING MATT RIDINGS CO-FOUNDER & CEO, SIDERAWORKS

DOES YOUR PRODUCT HAVE A PLOT? DAVID WOMACK CREATIVE DIRECTOR, INTERACTION DESIGN R/GA

ABUNDANCE: THE FUTURE IS BETTER THAN YOU THINK PETER DIAMANDIS CHAIRMAN/CEO X PRIZE FOUNDATION

THE STATE OF SOCIAL MARKETING TYLER WILLIS VP, BUSINESS DEVELOPMENT, UNIFIED BECKY BROWN DIRECTOR, SOCIAL MEDIA, INTEL JOE CHERNOV VP, CONTENT MARKETING, ELOQUA BRAD MCCARTY MANAGING EDITOR, THENEXTWEB

3 SCREEN MINIMUM:CONVERGENCE OF TV & SOCIAL MEDIA CHRIS PERRY PRESIDENT, DIGITAL, WEBER SHANDWICK ERIC BRUNO SVP, CONSUMER PRODUCT MANAGEMENT, VERIZON WIRELESS FRED HARNER GM, SPORTSNET NEW YORK SORAYA DARABI CO-FOUNDER, FOODSPOTTING

ADDING VALUE AS A NON-TECHNICAL NO TALENT ASSCLOWN MATT VAN HORN, VP BUSINESS, PATH

NETWORK EFFECT: BUILDING A BUSINESS AROUND SHARING DREW HOUSTON CEO & CO-FOUNDER, DROPBOX

BRAND JOURNALISM IN THE REAL- WORLD ANN HANDLEY CHIEF CONTENT OFFICER, MARKETINGPROFS ERICA SWALLOW OWNER, SOUTHERN SWALLOW PRODUCTIONS JESSE NOYES CORPORATE REPORTER, ELOQUA KAREN WICKRE EDITORIAL DIR, TWITTER

HOW TO HARVEST CONSUMER INTENT FROM THE SOCIAL WEB AJ VAYNERCHUCK CO FOUNDER, VAYNER MEDIA EDWARD BOCHES CIO, MULLEN FARRAH BOSTICCREATIVE STRATEGIST, FOUNDER, THE DIFFERENCE ENGINE JEFF JANER CO-FOUNDER, SPRINGPAD

EXPANDING OUR INTELLIGENCE WITHOUT LIMIT RAY KURZWEIL CEO, KURZWEIL TECHNOLOGIES

A CONVERSATION WITH SEAN PARKER AL GORE PARTNER, KLEINER PERKINS

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Live Drawing SXSW 2012

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