Unicorn Booty is one of the most widely read gay blogs in the world. Over 1 million LGBT and allied readers look to Unicorn Booty for their daily Web fix. To advertise on Unicorn Booty, please contact Nick: nick [at] unicornbooty [dot] com.

1. Partner Kit
Unicorn Booty connects gays and their allies to the most
: relevant news, culture, and commentary every day.

2. WHY PARTNER WITH US?
Our audience 850,000 120,000
“
loves us: Visitors per month
(GetClicky Analytics - 2012 Average)
Social Media Followers
(Facebook, Twitter, YouTube - July 2012)
You’ve become my go-to
source for all things news!
-Maria, on Facebook Our new favorite
I share Unicorn Booty with
all my LGBTQ friends!
-Tyler, on Facebook
“
website.
-Philadelphia Weekly
As the most followed gay blog on social media, our partners get access
to a savvy network of trend-setters.
Our clients include:
415-779-2132 | nick@unicornbooty.com | www.unicornbooty.com
copyright © 2011-2012

3. WHY PARTNER WITH US?
We create video,
photos and words that
resonate with our audience.
From sponsored posts to
exclusive giveaways, we’ll
make your brand the star.
THE CONTENT YOU CRAVE
THE CROWD YOU SEEK
We deliver:
Source: Quantcast Direct, 1/2012
Mixed Tastemaker
Educated Savvy
415-779-2132 | nick@unicornbooty.com | www.unicornbooty.com
copyright © 2011-2012

4. WHY PARTNER WITH US? Gain valuable backlinks, which
boost SEO and increase credibility.
Your brand is more authentic,
real and approachable to our
audience of gays and their allies.
THE LINKS YOU LOVE
THE RESPONSE YOU WANT
LGBT COMMUNITY:
We cut through the noise.
We deliver 300,000+ social impressions daily
to our loyal fanbase of 100,000+ people.
415-779-2132 | nick@unicornbooty.com | www.unicornbooty.com
copyright © 2011-2012

5. WHY PARTNER WITH US?
70% say buying decisions are
influenced by targeted LGBT marketing
85% say decisions are influenced by a
company’s diversity program
82% say decisions are influenced by a
company’s gay sponsorships
Source: OutNow Global LGBT2020
THE MARKET YOU NEED
THE OPTIONS ARE ENDLESS
Display Advertising | $3-6 CPM | 300x250, 728x90, 160x600
In-Content Ads
Roadblocks, Site Skinning + More RSS/E-mail Advertising
Sponsored Posts, Columns + Series Market Research
Giveaway Promotion + Management Branded Content
Social Media Marketing + Consulting
415-779-2132 | nick@unicornbooty.com | www.unicornbooty.com
copyright © 2011-2012

6. A LA CARTE
Sponsored Series: Sponsored Series of content for a set period of time, with four posts
being the ideal number as we can engage the audience over a month period.
*plus*
Social media distribution: Each post will be distributed to our network of 100,000 followers,
and will share the survey results with as many media contacts as possible.
{varies}
Sponsored surveys: Partner will provide questions for a co-branded survey, and we will
UB-ize it, making it more engaging and interesting for our followers. This also includes consult-
ing time to ensure the statistical significance of the responses, as well as ensuring that the right
questions are asked in the right tone in the most effective order, while delivering a statistically
relevant sample.
{varies}
Additional Social media distribution: Posts will be distributed an additional time to our
network of 120,000 followers.
per distribution: {$250}
Infographic creation and distribution: UB will create a co-branded infographic from the
survey results, comparing the male and female responses (We should consider the transgen-
der population as well, and how we’d like to address our trans readers). Infographics are always
highly shareable and much more compelling then simple press releases - we highly recommend!!
{varies}
Display advertising: Partner will provide either a 300x250, 768x90 or 160x600 ad to be
placed in rotation on all Unicorn Booty pages.
CPM: {$3-6}
Newsletter distribution: Sponsored Post will be distributed to our newsletter audience;
newsletter will also include a 300x250 rectangle ad placement.
per distribution: {$100}
The quoted CPM in this proposal is variable and subject to change.
50% upfront; 50% upon completion with 10% monthly late fee after 30 days;
if Partner delays contract, remaining 50% must still be paid at contract’s End Date.

7. FOR THE SUCCESS YOU DESERVE
nick@unicornbooty.com
or Buy Ads Now:
http://buyads.com
415-779-2132 | nick@unicornbooty.com | www.unicornbooty.com
copyright © 2011-2012