Product Information Management (PIM) at de Bijenkorf

PIM at de Bijenkorf How to leverage the online shop with PIM Utrecht / Amsterdam 22. April 2009 Jonathan Möller

We create (E-)business Unic at a Glance Company information › Founded 1996 in Switzerland as university spin-off › Offices in Amsterdam, Berne, Vienna and Zurich › Managed by the owners › More than 140 employees Services Full service supplier for Multichannel Business Some references © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 2

Where are the Products? Product information is crucial for successful E-commerce

Product Information Management (PIM) at de Bijenkorf PIM is the Foundation for E-commerce © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 4

Product Information Management (PIM) at de Bijenkorf Process Landscapes to manage the Challenge E-Commerce Product Information Management (PIM) E-Mail Supplier Integration Print © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 5

Do the Customers buy the Products? Product information is crucial for successful E-commerce

PIM enables the Production of the „Virtual Product“ „Virtual Product“ Merchant Customer © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 7

What is the „Virtual Product“ made of? Product Information Meta Product Information User Generated Product Info. › Product name, article-no, › Customer / market prices › Recommendation (customers description, standard price, etc. (e.g. Ebay) who bought this product also bought...) › Images / graphics › Availability › Recension (Comments) and › Variants of products › Meta info. / categories Ratings › Accessories / spare parts › Offerings / Sales periods › Personalization / profiling › Manuals / guidelines › Matching products, Cross-/ › Popularity (# views), Upselling and comparison › Data sheets transactions (# orders), tagging, › Replacement products / › Marketing documents social bookmarking competitors products › Language versions › Feedbacks (problems, customer › Customer feedback analysis › References, press incidents, ...) › Sales information › Educational information › Certificates, Links, etc. © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 8

PIM contains Content, Commerce and Community Product Information Meta Product Information User Generated Product Info. › Product name, article-no, › Customer / market prices › Recommendation (customers description, standard price, etc. (e.g. Ebay) who bought this product also bought...) › Images / graphics › Availability › Recension (Comments) and › Variants of products › Meta info. / categories Ratings › Accessories / spare parts › Matching products (Cross-/ › Personalization / profiling Upselling) and comparison › Manuals / guidelines › Popularity (# views), › Replacement products / › Data sheets transactions (# orders), tagging, competitors products › Marketing documents social bookmarking › Customer feedback analysis › Language versions › Feedbacks (problems, customer › Sales information › References, press incidents, ...) › Educational information › Certificates, Links, etc. © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 9

PIM at de Bijenkorf Basic Solution for Marketing, Sales and Communication

Product Information at de Bijenkorf Benefits of PIM › Efficiency  Having the Product Information › Higher productivity › Higher qualitiy › Flexibility  Using the Product Information › Campaigns & Promotions › Reuse of product information in any channel PIM is the foundation for Marketing, Sales & Communication © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | seite 23

Unic B.V. Jonathan Möller Founder & Partner jonathan.moeller@unic.com De Ruyterkade 124 1011AB Amsterdam Tel +31 20 561 77 29 amsterdam@unic.com www.unic.com © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | Page 24

Sources used › Picture „de Bijenkorf“: www.flickr.com / Gerard Stolk still busy ! / 25.3.2009 › Maffe Marathon, de Bijenkorf 2009 › Graphic of PIM: www.hybris.com › Picture „de Bijenkorf at night“: www.flickr.com / dr.dark / 22.10.2008 © Unic B.V. | TCD, PIM at de Bijenkorf | 21.04.2009 | seite 25

Product Information Management (PIM) at de Bijenkorf

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