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hybris & SAP – der logische Schritt
 

hybris & SAP – der logische Schritt

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Vortrag zum Thema “hybris & SAP – der logische Schritt“ von Manuel Tönz anlässlich des Unic E-Business Breakfast am 24. Oktober 2013 in Wien.

Vortrag zum Thema “hybris & SAP – der logische Schritt“ von Manuel Tönz anlässlich des Unic E-Business Breakfast am 24. Oktober 2013 in Wien.

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    hybris & SAP – der logische Schritt hybris & SAP – der logische Schritt Presentation Transcript

    • hybris presentation for UNIC / Cap Gemini Event
    • Product information – Consistency is key!
    • Product information – customer frustration alert!!!
    • Today: Channel specific Applications no view across channels; directly integrated in numerous backend systems Online In Store Call Center Mobile Data Data Data Data BACK OFFICE ERP Warehouse BSS CRM OSS Suppliers
    • New Software Category to support New Customer Behavior from a collection of point solutions to a modular, homogeneous, omnichannel platform FRONT OFFICE TV Console Web POS Mobile Call Center Social Print channels (channel optimized customer experience) commerce logic and processes (merchandizing, order management,..) content (products, customers, orders, inventory) BACK OFFICE ERP Warehouse BSS CRM OSS Suppliers
    • New Software Category to support New Customer Behavior from a collection of point solutions to a modular, homogeneous, omnichannel platform FRONT OFFICE TV Console Web POS Mobile Call Center omni-channel logic Social Print order management master data omni-channel touch points platform BACK OFFICE ERP Warehouse BSS CRM OSS Suppliers
    • Platform: hybris Commerce for B2C or B2B Comprehensive but modular functionality 8
    • hybris Commerce Accelerator
    • Best practice storefronts including mobile
    • Integrated & usability friendly cockpits
    • hybris goes TV
    • BizX Business Impact hybris Omni-Channel Business Improvements
    • hybris Omni-Channel Business Improvements BizX Business Impact * *Source: 2012 hybris Customer Survey