Unic Open-Innovation-Frühstück - 3M: Zukunft-Innovation

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Präsentation von Moritz Schuschnig am Unic Open-Innovation-Frühstück am 2. Juli 2010

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Unic Open-Innovation-Frühstück - 3M: Zukunft-Innovation

  1. 1. 3M Austria Corporate Marketing & Communications The 3M Innovation Initiative Zukunft-Innovation The future of innovation Eine Initiative von © 3M 2010. All Rights Reserved.
  2. 2. The 3M initiative: A new culture of Innovation Goal of the initiative originated in - and led by – 3M Austria was to promote and foster the innovation culture in the German speaking countries, by stimulating and encouraging innovative potentials. There will be no future without innovation! 2 © 3M 2010. All Rights Reserved.
  3. 3. „Zukunft-Innovation“: The future of innovation The decision was made to achieve this goal by implementing a modern online Open-Innovation-Platform for the society which is self- financing and “sponsored by 3M”. “Zukunft-Innovation” provides us with a great vehicle to promote a new culture of innovation. 3 © 3M 2010. All Rights Reserved.
  4. 4. Zukunft-Innovation «How does the Platform work?» 4 © 3M 2010. All Rights Reserved.
  5. 5. 1 Issue  ~100 Ideas  3 Innovations The 3M Open Innovation Platform leads 1 Issue to ~100 Ideas to 3 Innovation-Concepts 5 © 3M 2010. All Rights Reserved.
  6. 6. Nutzen der Services von Zukunft-Innovation Unternehmen Innovator Community 1 Unternehmen können sich und Lernen wirklich innovative Präsentation ihre Innovationen vorstellen und Unternehmen kennen, über ihre Innovations-Aktivitäten können Kontakte knüpfen Innovation Matchmaker berichten. Jobs und Events auf und sich ggf. auf eine offene der Plattform ausschreiben. Stelle bewerben. 2 Kostengünstig und schnell Haben Spass, können Geld Innovation kreative Lösungen zu konkreten verdienen, sich kreativ austoben, Fragenstellungen finden lernen Innovation können sich Create Open Innovation (schnellere Time2Market und digital vernetzen und Jobs im hohe Bedürfniskonformität). Innovationsbereich finden. 3 Promotion Lernen über Innovation von Können Preise (von 3M) anderen Unternehmen, über gewinnen (Hall of Fame, Artikel auf dem Blog oder Events Innovator of the year etc.), Communicate und werden in Artikeln und/oder können ggf. an Events Innovation Publikationen aufgelistet. teilnehmen. 7
  7. 7. Communication Concept – low cost channels! Synchronised Communication Channels empower Viral Effects. Twitter Blog Facebook RSS E-Mail Links and Hints Detailed Pin board und Announcements Communication for: information on: Status-updates: of: with: -New Issues, -Innovation -Successful Ideas -New issues -Companies and -Cash-outs, -Success stories of -Successful -New blog posts Suppliers -Jobs the Platform, concepts -New events -Innovators, on -Events -Articles, -Recommendation -New comments on financially or -Articles und Blogs -Events of issues my issue contextually -Progress of the -etc. -New comments on relevant Information platform in general Facebook Group: my idea -All users -etc. -Become a fan -newest issues 8 © 3M 2010. All Rights Reserved.
  8. 8. What„s going on ? Since Go-Live on March 9th 2010  23.745 Visits (Teaser-Microsite: 4.593 Visits, before Go-Live on March 9th 2010)  710 Innovators registered  35 Company Profiles  Facebook: 728 Fans  Twitter: 206 Follower  11 Questions  864 Ideas  33 Innovation-Concepts (Status: July 1, 2010) 9 © 3M 2010. All Rights Reserved.
  9. 9. Early Adopters – First Company Questions  First Companies using „Zukunft-Innovation“ for Open Innovation  Siemens, IBM, MediaCom, Vienna Tourism Agency, IV (Industrialists' Association), Gebrüder Weiss (Logistics Company), Veropa (car accessories), ICG Infora Consulting Group, 3M etc.  Network cooperation partners:  www.OpenInnovators.de (Innovation-Management)  www.die-Erfinder.de (3M Germany)  TEDx Pannonia (Dream Academia)  IncrediblEurope, STARTeurope, WeissSee Initiative  Several Universities and Academies 10 © 3M 2010. All Rights Reserved.
  10. 10. Innovation Platform „Zukunft-Innovation“ Link: www.zukunft-innovation.com Live since March 9th 2010 - Join it ! 11 © 3M 2010. All Rights Reserved.
  11. 11. Contact Verein ‘Zukunft-Innovation‘ Eine Initiative von 3M 3M Österreich GmbH Moritz Schuschnigg Corporate Marketing & Communications Brunner Feldstrasse 63 2380 Perchtoldsdorf Österreich Email: mschuschnigg@mmm.com Phone: +43 1 86 686-261 www.zukunft-innovation.com www.3m.com/at 12 © 3M 2010. All Rights Reserved.

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