The Science of Email Marketing

336 views
306 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
336
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Science of Email Marketing

  1. 1. The Science of Email Marketing 2012The evolution of email. Dan Zarrella Social Media Scientist
  2. 2. #EmailSci
  3. 3. Challenges
  4. 4. Takeaway:Email marketingmust evolve.
  5. 5. Content
  6. 6. Filtering
  7. 7. Takeaway:Tell me whatI get from your emails.
  8. 8. Takeaway:Beware ofsales-y jargon.
  9. 9. Takeaway:Send passionateemails.
  10. 10. Takeaway:If you must, usebrackets not parenthesis.
  11. 11. Takeaway:Personalizeyour emails.
  12. 12. Takeaway:Send visualemails.
  13. 13. Takeaway:Link youremails well.
  14. 14. Takeaway:Segment to be “particularly”and “specifically” relevant.
  15. 15. Timing
  16. 16. Email = Homework
  17. 17. Takeaway:Your newest subscribersare your best.
  18. 18. vs
  19. 19. Takeaway:Experiment sendingon weekends.
  20. 20. Takeaway:Email early inthe morning.
  21. 21. Subscribers
  22. 22. Takeaway:Give visitors somethingfor subscribing.
  23. 23. Takeaway:Use subscriber-onlyspecial offers.
  24. 24. Takeaway:Experiment with action-based buttons.
  25. 25. Thank you!

×