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The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
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The Science of Email Marketing

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Transcript

  • 1. The Science of Email Marketing 2012The evolution of email. Dan Zarrella Social Media Scientist
  • 2. #EmailSci
  • 3. Challenges
  • 4. Takeaway:Email marketingmust evolve.
  • 5. Content
  • 6. Filtering
  • 7. Takeaway:Tell me whatI get from your emails.
  • 8. Takeaway:Beware ofsales-y jargon.
  • 9. Takeaway:Send passionateemails.
  • 10. Takeaway:If you must, usebrackets not parenthesis.
  • 11. Takeaway:Personalizeyour emails.
  • 12. Takeaway:Send visualemails.
  • 13. Takeaway:Link youremails well.
  • 14. Takeaway:Segment to be “particularly”and “specifically” relevant.
  • 15. Timing
  • 16. Email = Homework
  • 17. Takeaway:Your newest subscribersare your best.
  • 18. vs
  • 19. Takeaway:Experiment sendingon weekends.
  • 20. Takeaway:Email early inthe morning.
  • 21. Subscribers
  • 22. Takeaway:Give visitors somethingfor subscribing.
  • 23. Takeaway:Use subscriber-onlyspecial offers.
  • 24. Takeaway:Experiment with action-based buttons.
  • 25. Thank you!

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