Mini Project- Credit The Edit

Mini Project: Credit the Edit Author: University of Hertfordshire Date created: Date revised: 2009 Abstract The following resources come from the 2009/10 BSc (Hons) in Multimedia Technology (course number 2ELE0075) from the University of Hertfordshire. All the mini projects are designed as level two modules of the undergraduate programmes. Project Objectives: To demonstrate abilities to: • To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content • Apply creative digital project development methodology • Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and audio content using optimum software technologies • Identify and utilise correct communication and presentation methodology • Design and produce a short story to be delivered over the internet using multimedia applications • Effectively respond to a brief Contents Section 1. Project Introduction..........................................................................................................................2 Section 2. Project Specification........................................................................................................................3 Section 3. Project Day 1 Brief...........................................................................................................................5 Section 4. Project Day 2 Brief...........................................................................................................................7 Creative Brief....................................................................................................................................................8 Credits..............................................................................................................................................................9 In addition to the resources found below there are supporting documents which should be used in combination with this resource. Please see: Mini Projects - Introductory presentation. Mini Projects - E-Log. Mini Projects - Staff & Student Guide. Mini Projects - Standard Grading Criteria. Mini Projects - Reflection. You will also need the ‘Mini Projects – Credit the Edit’ presentation. © University of Hertfordshire 2009 This work is licensed under a Creative Commons Attribution 2.0 License.

Mini Project- Credit the Edit Section 1. Project Introduction Project Title: Credit the Edit Project Objectives: (technical, specific to this project) To demonstrate abilities to: • To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content • Apply creative digital project development methodology • Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and audio content using optimum software technologies • Identify and utilise correct communication and presentation methodology • Design and produce a short story to be delivered over the internet using multimedia applications • Effectively respond to a brief Project Summary: (50 words max) This project requires students to apply the creative digital project development methodology whilst using up to date software applications to brainstorm, write, design and produce a short (approximately 2 minute) presentation on a topic of their choice, with effective use of different media artefacts including a combination of the student’s choice of animations, gifs, drawings, stills, clip art and video amongst others, whilst fully integrating said visual artefacts with an audio stream. Introductory Lecture (2 hrs) Content: • General concepts and ideas of storytelling • How to brainstorm and storyboard multimedia content ideas. • Researching and evaluating multimedia software applications usable for video and audio editing • Sourcing content via the web • Planning and continuing research after this session Preparation Session (3 hrs): This session is specifically designed so that the student learns about the tools they are required to handle during Day 1 & Day 2 tasks. It will include Multimedia development software familiarization. Students will be encouraged to broaden their research footprint by sourcing, analysing and testing a variety of software. This session will allow the students to evaluate the relevant software solutions which are available in the Lab to answer the brief given at the start of the Mini-Project. There will be some lecturing but mainly this session is about familiarisation with software. Different levels of software tutorials will be available to the students to brush up on their skills. The lecture materials in this session will concern themselves with the Visual Language of Media as applied to editing, transitions, use of point-of-view etc. they will learn to tell the story in the edit, hence “Credit the Edit”. Students will be set specific questions. They will be sent to look for specific content. They will be observed doing this and advised on better methods of researching and locating appropriate content Page 2 of 9

Mini Project- Credit the Edit Section 2. Project Specification 1. Learning Outcomes assessed (as taken from the DMD) All Learning Outcomes specified in the Definitive Module Documentation are assessed as part of this miniproject, the specific Learning Outcomes are: Knowledge and Understanding • Be able to analyse and breakdown problem tasks into manageable steps. • Integrate previous and concurrent learning and to use it to solve technology-based problems. • Be able to describe and implement the project life-cycle appropriately. • Be able to select appropriate Multimedia Technology, techniques and software for a given situation. Skills and Attributes • Produce a solution to a defined Digital Technology problem. • Carry out a simple critical evaluation of their solution. • Demonstrate an ability to work effectively in a teams, small groups and individually. • Demonstrate an ability to manage time and resources effectively. 2. Project Title: Credit the Edit 3. Project Objectives: (technical, specific to this project) To demonstrate abilities to: • To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content • Apply creative digital project development methodology • Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and audio content using optimum software technologies • Identify and utilise correct communication and presentation methodology • Design and produce a short story to be delivered over the internet using multimedia applications • Effectively respond to a brief 4. Project Summary: (50 words max) This project requires students to apply the creative digital project development methodology whilst using up to date software applications to brainstorm, write, design and produce a short (approximately 2 minute) presentation on a topic of their choice, with effective use of different media artefacts including a combination of the student’s choice of animations, gifs, drawings, stills, clip art and video amongst others, whilst fully integrating said visual artefacts with an audio stream. 5. Introductory Lecture (2 hrs) Content: • General concepts and ideas of storytelling • How to brainstorm and storyboard multimedia content ideas. • Researching and evaluating multimedia software applications usable for video and audio editing • Sourcing content via the web • Planning and continuing research after this session 6. Preparation Session (3 hrs): This session is specifically designed so that the student learns about the tools they are required to handle during Day 1 & Day 2 tasks. It will include Multimedia development software familiarization. Students will be encouraged to broaden their research footprint by sourcing, analysing and testing a variety of software. This session will allow the students to evaluate the relevant software solutions which are available in the Lab to answer the brief given at the start of the Mini-Project. There will be some lecturing but mainly this session is about familiarisation with software. Different levels of software tutorials will be available to the students to brush up on their skills. The lecture materials in this session will concern themselves with the Visual Language of Media as applied to editing, transitions, use of point-of-view etc. they will learn to tell the story in the edit, hence “Credit the Edit”. Students will be set specific questions. They will be sent to look for specific content. They will be observed doing this and advised on better methods of researching and locating appropriate content Page 3 of 9

Mini Project- Credit the Edit 7. Day 1 Tasks (6 hrs): • Analyse possible target audiences and derive potential user requirements regarding re-purposing material for different platforms • Internet research on existing web-based flash, film, video and audio content • Brainstorming ideas and producing detailed storyboards • Producing original, or downloading existing, content materials including code, video clips and audio clips, flash movies and assets, samples and loops according to their individually relevant specification requirements. Deliverables: • Clear documentary evidence of a correctly completed Digital Project Process document. • Report on user requirements. • Some documentary evidence of brainstorming sessions, mind maps, iMaps. • Some high level Storyboards. • Full listing, with high level detailing and cataloguing, of self produced or downloaded materials for use in mini-project. 8. Day 2 Tasks (6 hrs): • Complete finalised storyboards • Evaluating text, graphics and video/audio elements sourced on Day 1 • Produce the presentation • Test and evaluate the presentation based on modified user requirements set on Day 1 Deliverables: • The actual finished presentation in the designated format • All completed project documentation 9. Facilitator guidance (key ideas to draw out from students): Day 1: Identifying user requirements clearly through user analysis; producing proper projected Content Flow Chart, Navigation Diagram and Storyboard, brainstorming session records, clip management and manipulation, iMaps. Day 2: Planning & producing the presentation according to the plan; ensuring all the modified user and technical requirements have been met 10. Required Resources: Day 1: Multimedia PC with the Adobe® suites; internet connection. Day 2: same as Day 1 Page 4 of 9

Mini Project- Credit the Edit Section 3. Project Day 1 Brief You have been briefed by your clients, a local wealthy Philanthropist and his wife, who want you to create a Digital Multimedia Montage illustrating a story themed on ‘Community’. They have in mind using your created story on social networking website such as MySpace, YouTube and Facebook to try to create a better world for everyone. They have no fixed ideas about how they want this story to look. The brief is deliberately vague and ambiguous in order to give free reign to your creative abilities, which they have heard a lot about. The title of the ‘product’ they are interested in publicising is ‘Community’. It’s not a perfume or a TV show – simply the concept of ‘Community’. Morning Session: 11am – 12.00pm 11:00-11:10 Introductory presentation, briefing and questions 11:10-12.00 Task 1. The Written Story This task is all about you actually deciding what type of story you are going to create. You should remember the ‘Motivations’ of human activity that we looked at last week. Then actually write the story as a TREATMENT. This should only be about a page or so and needs to be UPLOADABLE as a word doc. Do not ‘over write’ this element of the project. You are structuring a coherent story that engages users on an emotional level. You might include some snippets of dialogue that you want to see, perhaps some ideas about how you want your piece to ‘look and feel’, how do you want it to sound? You may have some good ideas about what type of camera angles or shot types you are going to use, or some PowerPoint effects, or some Flash Movie wizardry. There are some files and videos in ‘Media Language’ on the ‘M’ drive to help you with this aspect, if you require them. REMEMBER: It is a TREATMENT not a finished script. Deliverable: The written story in TREATMENT form. UPLOADED as a word document Afternoon Session: 1.00 – 5.30pm 1:00-1:30pm Task 2: Creative Brief Analyse possible target audiences and derive potential user requirements for your final work. This analysis will help you compile a report/creative brief on user requirements. Deliverable: Creative Brief detailing user requirements. UPLOADED 1:30-2.00pm Task 3: Research Brief Having first prepared an appropriate Research Brief, carry out Internet research on existing web-based film, video and audio content that might be suitable for use in the execution of your story from task . Deliverable: Research Brief detailing research specifications. UPLOADED 2:00 -3:00pm Task 4: SMART Sourcing of Materials Sourcing, gathering, evaluating and editing original or pre-existing, content materials possibly including code, flash movies, video clips and audio clips, samples and loops according to the students own specification requirements. Remember to work S.M.A.R.T. A full Asset List must be prepared, with high level detailing of clip management, manipulation and storing processes, and implemented cataloguing processes of self produced or downloaded materials for use in this mini-project. These elements will be visible in your uploaded work. Create this asset list in Excel. Deliverable: Asset List in Excel: UPLOADED 3:00-5:50pm Task 5. Digital Storyboard This element is about you actually creating some digital storyboards that can be viewed by the client to give a strong indication of what your vision is. Deliverables: Digital Storyboard: UPLOADED Recording the evidence of your progress during Day 1 When you have completed this miniproject (both days 1 & 2) you will need to write a report describing the work you have done. It is vital therefore that you keep a record of your progress during the day, both as written notes and a digital diary. The exact style and format you use is up to you as your notes will not be Page 5 of 9

Mini Project- Credit the Edit assessed. You will have difficulty remembering everything you did when you come to write-up your work so make notes! Also, if you don’t, you will have to waste time repeating work so that you can capture screen- shots. Digitise all your assets afterwards to help you compile your report. Some Tips: • Make sure that you make accurate notes of timings of image changes on your storyboard so that you can accurately match up any sound files that you source or create. • You have had ample time to get to grips with Adobe® Premiere Pro®. You can download a trial version to your home computer that you can use to learn on. No excuses permitted of ‘I don’t use Premiere’ etc. • You can use Adobe® Photoshop® to manipulate images that you have sourced and downloaded. Remember CROPPING the image is a useful basic Photoshop skill to have. • It is YOUR CHOICE as to what university supported software configuration you use to complete the task. Page 6 of 9

Mini Project- Credit the Edit Section 4. Project Day 2 Brief You clients are the same two local philanthropists who asked you to create a Digital Multimedia Montage entitled ‘Community’ for Day 1 of this Mini Project. Having been thoroughly impressed with your work and creative/technical abilities they now wish you to expand on their original theme. They reveal to you that their true intention is showcase different types of community, starting with yours. They have a slogan: “Community- Its Up 2 me” Their target audience is the networking sites generation. They aim to impress like-minded individuals and change the way community is perceived and enjoyed in England, both locally and nationally. They wish you to produce a short multimedia montage to be posted on social networking sites; they have no particular preference as to what software you use to create the montage only that the montage is fresh, exciting, informative, technologically sound and fit-for-purpose. It should act as a recruitment message to the target audience, getting them enthused enough to want to celebrate their own ‘communities’. Morning Session: 12.30am - 1.00pm Afternoon Session: 2.00pm – 6.00pm 12:30-1:00 Introductory presentation, briefing and questions 2:00-5.45pm Task: Digital Multimedia Montage Production Deliverable: Digital Multimedia Montage: UPLOADED. You need to produce this multimedia montage as a single file and upload it to the server. You may not use any unsupported software. Recording the evidence of your progress during Day 2 When you have completed this miniproject (both days 1 & 2) you will need to write a report describing the work you have done. It is vital therefore that you keep a record of your progress during today, both as written notes and a digital diary. The exact style and format you use is up to you as your notes will not be assessed. You will have difficulty remembering everything you did when you come to write-up your work so make notes! Also, if you don’t, you will have to waste time repeating work so that you can capture screen-shots. Digitise all your assets afterwards to help you compile your report. Some Tips: • Make sure that you make accurate notes of timings of image changes on your storyboard so that you can accurately match up any sound files that you source or create. • You have had ample time to get to grips with Adobe® Premiere Pro®. You can download a trial version to your home computer that you can use to learn on. No excuses permitted of ‘I don’t use Premiere’ etc. • You can use Adobe® Photoshop® to manipulate images that you have sourced and downloaded. Remember CROPPING the image is a useful basic Photoshop skill to have. • It is YOUR CHOICE as to what university supported software configuration you use to complete the task. Page 7 of 9

Mini Project- Credit the Edit Creative Brief Client: XXXXX Ref: Project: Demo of luxury Portal Website Date: Job Number: Budget: Deadline: What does this communication need to achieve? The idea of this actual site is to create a Luxury Portal Website for High Net Worth Individuals to use a kind of International Clubhouse. This project is to create a demo that will illustrate how the portal site works and what it has to offer its potential users [and investors] Who exactly are we talking to? VC investors thinking of stumping up gallons of money to invest in this portal What do we know about them that will help us? They want to see exactly what added value this portal will offer the very wealthy and particular clients they have in mind. They will be web literate but not vastly experienced What single-minded response does the communication need to create? What a great Idea. I wanna invest £10M. What is the most powerful thing we can say to achieve this response? Oysterclub will be absolutely fantastic and fulfill the needs of its intended users Why should they believe this? Because our demo will assure them that it will happen What tone of voice or brand personality do we want to develop in this communication? Private members club / mason's lodge. This is OUR select club; only our type of people will be found here or even be let in. How will we know this communication has been successful? They will float for millions. Executional guidelines: Design welcome / home page. Then make demo that takes 'user' through 1, 2 0r 3 Issued by: Brief Date: Creative Review Date: Team: Approval Client Presentation Signatures: Date: Page 8 of 9

Mini Project- Credit the Edit Credits This resource was created by the University of Hertfordshire and released as an open educational resource through the Open Engineering Resources project of the HE Academy Engineering Subject Centre. The Open Engineering Resources project was funded by HEFCE and part of the JISC/HE Academy UKOER programme. © University of Hertfordshire 2009 This work is licensed under a Creative Commons Attribution 2.0 License. The name of the University of Hertfordshire, UH and the UH logo are the name and registered marks of the University of Hertfordshire. To the fullest extent permitted by law the University of Hertfordshire reserves all its rights in its name and marks which may not be used except with its written permission. The JISC logo is licensed under the terms of the Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales Licence. All reproductions must comply with the terms of that licence. The HEA logo is owned by the Higher Education Academy Limited may be freely distributed and copied for educational purposes only, provided that appropriate acknowledgement is given to the Higher Education Academy as the copyright holder and original publisher. Page 9 of 9

Mini Project- Credit The Edit

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