Comunicare in retele sociale

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Calin Fusu, Comunicare in retele sociale, Tirgu Mures 2009

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Comunicare in retele sociale

  1. 1. Social Networks for Business OBF, 24.11.09 http://www.neogen.ro/calinf
  2. 2. O retea sociala este un oras
  3. 3. Oamenii comunica, relationeaza
  4. 4. Joaca jocuri,
  5. 5. Se informeaza,
  6. 6. Fac shopping,
  7. 7. Voteaza in alegeri
  8. 8. "A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige." "Social media are media designed to be disseminated through social interaction". = media diseminata (produsa/filtrata) de consumatori, nu de catre editori profesionisti (media traditionala) sau de catre algoritmi (google). Definitii / Wikipedia
  9. 9. people content
  10. 10. Unde socializam personale profesionale
  11. 11. Ce facem pe o retea profesionala
  12. 12. Schimba-ti jobul -> Performeaza mai bine in cel actual
  13. 13. Cum face bani orasul?
  14. 14. Ca si orasele, RS pot avea 2 sisteme de monetizare Servicii : - publicitate - servicii premium Taxe : - flat fee - functie de nr.de fani /clienti /tranzactii
  15. 15. What is Social Media
  16. 16. 1. Set up your brand/business profile
  17. 17. 2. Select your audience (age, sex, location..)‏
  18. 18. 3. Communicate your message
  19. 19. Murfatlar – cadouri virtuale
  20. 20. Tema: Felicitarea viitorilor miri `Vin cu dar la nunta ta` `Sus paharele. Viata-i frumoasa baieti.` Obiectiv: branding Durata campanie: 1 luna Audienta tinta: publicul tanar, varsta 25-34 de ani Instrument promovare - cadouri virtuale personalizate - mesaj promotionale 4396 de cadouri - epuizate in numai 5 zile Durata Etapa I – 2000 cadouri - epuizare in mai putin de 48 de ore de la lansare Etapa II – 2396 cadouri – epuizare in 3 zile Distribuire geografica Etapa I - zona estica, centrala si sudica a tarii - primele 3 locuri: Bucuresti, Constanta, Iasi
  21. 21. Companiile se integreaza in oras
  22. 22. Dar orasul este 'facut' de locuitori..
  23. 23. Totusi, cine-i Primarul? :)‏
  24. 24. Va multumesc.

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