Business 2.0.
Marketing vs. business

1. Business role = value (customer)
2. Business mechanism= marketing &
   innovation
3. The rest a...
Tipare de comunicare vs.
                   infrastructura
1 la multi                       1 la 1                     mul...
Procesul de comunicare
CLASIC
I.M.C.
Trend si evolutie in marketing



pasiv                               activ
1960’              1990’            1993’ Chek...
web-ul
2. Marketing trends & news
   "The customer can now seek out a myriad of products, services
   and suppliers via a multitu...
Web 2.0.
Comunicarea in prezent
What the “f…” word is web 2.0.?
• Tim O’Reilly - the guilty one
• Movie: what is web 2.0.? 30 sec
Ingrediente WEB 2.0. (exemple)
   piata                                        Servicii/     Structura
                   ...
Premise
 • Piata target: aprox 2 mil pasionati de sporturi de
    iarna, de zapada, clapari, boots, adrenalina, distractie...
Ingredientele: web 2.0.

                 flash          socializare

Sporturi de     tagging        recomandari    Retele...
What’s cooking ?
10 – 11 mil useri ,
ecosistemul:                      urban + rural

- piata .ro
- web 2.0. based                400,000 m...
How to and how to NOT:

Platforma + plugins: 1200 EUR
Instalare cu echipa de suport in ro: 250 EUR
Instalare ca serviciu i...
Pozitionare:      Hailaschi.ro - cea mai nebună comunitate de zăpari!

 Dictionar: Zăpar = personaj misto, el sau ea, cool...
BENEFICII:

  Acces
              Beneficii     Distractie,
 direct la
              materiale     party, ture
birourile
 ...
Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma
              de…comunicare integrata de marketing!

...
Comunicare Business 20
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Comunicare Business 20

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Codrut Precup, Comunicare Business 20, Tirgu Mures 2009

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Comunicare Business 20

  1. 1. Business 2.0.
  2. 2. Marketing vs. business 1. Business role = value (customer) 2. Business mechanism= marketing & innovation 3. The rest are costs “Marketing is the distinguishing, unique function of the business”- Peter Drucker– “father” of Business Consulting
  3. 3. Tipare de comunicare vs. infrastructura 1 la multi 1 la 1 multi la multi apare presa, TV, radio apare telefonul , internet 1.0. web 2.0., smartphone
  4. 4. Procesul de comunicare CLASIC I.M.C.
  5. 5. Trend si evolutie in marketing pasiv activ 1960’ 1990’ 1993’ Chekitan Niel Borden Lauterborn, Dev si Don from James University of Schultz Cullinton North Carolina North Western (Harvard Consumer University, Illinois Business School, focused Consumer Boston) focused, more Eugen active McCarthy Top-down Company-out
  6. 6. web-ul
  7. 7. 2. Marketing trends & news "The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge'. They must learn a new approach that aligns, combines and integrates every form of communication. The days of traditional marketing are over. Technology ended them! They will not return!” * Prof. Don Schultz - “father of” Integrated Marketing Communication concept (comunicare integrata de marketing) *1993, Integrated Marketing Communications, NTC Business Books)
  8. 8. Web 2.0.
  9. 9. Comunicarea in prezent
  10. 10. What the “f…” word is web 2.0.? • Tim O’Reilly - the guilty one • Movie: what is web 2.0.? 30 sec
  11. 11. Ingrediente WEB 2.0. (exemple) piata Servicii/ Structura tehnologie B consumatori beneficii folosita Retele U matrimoniale Java recomandari sociale S I muzica rss cautari wiki N fotografie flash shopping sharing E S video tagging data mining portal S carti Ajax discutii comunitate 2. electronice Streaming publishing magazin 0. turism voip mesagerie Podcast/ videocast Retele muzica Ajax streaming recomandari sociale fotografie tagging rss cautari comunitate
  12. 12. Premise • Piata target: aprox 2 mil pasionati de sporturi de iarna, de zapada, clapari, boots, adrenalina, distractie si alte nebunii. • Peste 600,000 de romani pleaca anual la schi si snowboard in afara tarii • Profil: 18 – 40, AB +, utilizatori internet, sporturi individuale, comportamente de grup(triburi) • Variante: publishing, forum, shop, agentie de turism….
  13. 13. Ingredientele: web 2.0. flash socializare Sporturi de tagging recomandari Retele sociale iarna rss shopping ………. ……………. Acces Beneficii direct la Distractie, materiale birourile party, ture pentru de turism impreuna, membrii din afara nebunii…. retelei tarii Beneficii pentru membrii retelei
  14. 14. What’s cooking ?
  15. 15. 10 – 11 mil useri , ecosistemul: urban + rural - piata .ro - web 2.0. based 400,000 membrii peste -Facebook + … 18 ani -Twitter -Infrastructura internet Romania locul 4 in lume la infrastructura -Situri partenere de interes pt membrii de broadband -Reteaua proprie de publishing (GPA)
  16. 16. How to and how to NOT: Platforma + plugins: 1200 EUR Instalare cu echipa de suport in ro: 250 EUR Instalare ca serviciu inclus: 50 EUR Design Tripmedia.ro: 500-1000 EUR Webmaster : 1500 EUR Management proiect start (evaluare h): 2500 EUR Consultanta proiect (evaluare h): 4000 EUR Costuri operationale: 1500 EUR Buget promovare: 5000 EUR Total investitie initiala: 15 000 EUR – 20 000 EUR
  17. 17. Pozitionare: Hailaschi.ro - cea mai nebună comunitate de zăpari! Dictionar: Zăpar = personaj misto, el sau ea, cool de tot, care se dă pe zăpadă cu schiuri sau cu placa! De regula il gasesti pe partie cu mentiunea ca uneori il gasesti off-piste, extreme sau in indoor snowpark-uri. Seara in skipub la petreceri nebune. Canale de comunicare: social media, site-uri partenere, mass-media (comunicate de presa) , evenimente de sezon, parteneri media Snow Show , advertoriale, email …. Visual: banners, widgets Marketing si web marketing: masa critica 1000 membrii (suntem aproape 200, dupa prima saptamana de la lansare beta) Comunicarea va fi preluata de membrii retelei, lasand controlul informatiei proprii fiecarui membru, rolul nostru fiind doar de a ne asigura ca vor exista beneficiile promise si ca se respecta intimitatea membrilor din retea.
  18. 18. BENEFICII: Acces Beneficii Distractie, direct la materiale party, ture birourile pentru impreuna, de turism membrii nebunii…. din afara retelei tarii TIROL (confirmat) …… Propuneri, idei? Doritori?
  19. 19. Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma de…comunicare integrata de marketing! Office: Avram Iancu 50, 1A, Brasov Email: office@markinstinct.ro Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro Twitter.com/markinstinct Linkedin.com/in/markinstinct

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