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Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007
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Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007

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Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007 Comert Electronic In Rusia, Softkey, Tatiana Tsvetkova, Varsovia 2007 Presentation Transcript

  • Internet in Russian Tatyana Tsvetkova Chief of the marketing department
  • Russian Internet 44 30 29 12 22 19 26 Nielsen/NetRating and FOM About 36 millions of Internet users to 2011
  • Access points Data: TNS GallupMedia
  • .ru zone – How many domains are in Russia ?
    • September, 17 2007 г. 1,000,000 domains
    • Growth > 60%
    Data: Stat.nic.ru
  • What Search portals are used in Russia ?
  • Blogs
    • 5,000,000 blogs are registered in Runet
    • 700 000 blogs are renovated monthly
    • Daily users add :
      • 250 000 posts
      • 1,000,000 comments
  • On-line advertising in Russia USD, mln.
  • On-line advertising in 2007 Total: ~$430 millions
  • E-commerce market in Russia and USA Oborot.ru, Softkey Russian e-commerce < 0,5% of the total retail market USA e-commerce 5,6% of the total retail market Forrester Research
  • Potential of Russian e-commerce market During 2007 -2011 retail market will grow on 76,4% to 750 USD billions
  • What influences Russian E-commerce
    • Quantity of Internet users
    • Payment systems
    • Laws and rules
    • C onfidence and Brands
    • Delivery
    • Investments
  • Payment systems
    • Varity of payments
    • Cash is more preferable for private person
    • Share of credit cards payments grows but it’s still small
    Softkey statistics
  • Laws and rules
    • Russia has no special laws for e-commerce
    • For private person :
    • Rules of remote trade (October, 2007)
    • The law on Consumers rights protection
    • For legal person :
    • The law on the digital signature is passed but does not operate
  • C onfidence and Brands
    • 43 % of buyers consider online-purchase risky (Gemius)
    • C auses of a dissatisfaction with Internet-shops use: long expectation of delivery (37 %), a false information about the goods (23 %), problems with a guarantee, return of the damaged goods (22 %) and lack of the important information for decision-making on purchase (22 %). (Gemius)
    • Many stores but not enough brands
  • Investments
    • Not too many public investments :
    • Cisco acquired OZON.ru (books, music, DVD)
    • Softkey (software) entered in IBS Group
    • CTS Eventim bought Parter.ru and Kontramarka.ru (theatre, cinema tickets)
    • The reason : on-line business is not transparent
  • What is Softkey?
    • Softkey project was created in 2001.
    • Today Softkey company works in three directions :
        • On-line trade
        • Internet distribution and building sales channels
        • Order processing and payment handling
  • On-line trade
    • Online software catalogue which includes more then 13,000 programs from more then 1,500 software vendors all over the world
    • 400,000 clients (private and legal persons)
    • The daily attendance is more then 60,000 users
    • More then 20 ways of payment (from bank wire transfer to mobile)
    • Turnover in 2006 - $11 millions
    • Growth in 2007 – more then 200%
  • Internet distribution
    • Softkey resellers networks is more then 1000 partners
    • 48% - Moscow
    • 8% - Saint-Petersburg
    • 44% - Russian regions
    • The company has its offices in 10 countries, among them the Ukraine, Kazakhstan, Belarus, Bulgaria, Israel, Poland, the Baltic countries, Moldova.
  • Some digits
    • Every day:
    • 1 700 orders on the site
    • Call-center recieves 700 incoming calls
    • Accounts department makes 200 packages of documents
    • Logistics sends 250 material orders and 500 electronic orders
    • S ales Department processes 30 00 inbox letters
    • All company answers 50 0 inquiries in Help-Desk
    • Thank you!
    • Questions ???
    Tatyana Tsvetkova tsvetkova @softkey.ru Felix Muchnick [email_address]