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Codrut Precup - OBF Brasov
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Codrut Precup - OBF Brasov

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Transcript

  • 1. Marketing 2010
  • 2. What’s cooking ?
  • 3. Marketing vs. business 1. Business role = value (customer) 2. Business mechanism= marketing & innovation 3. The rest are costs “Marketing is the distinguishing, unique function of the business”- Peter Drucker– “father” of Business Consulting
  • 4. Procesul de comunicare CLASIC I.M.C.
  • 5. Trend si evolutie in marketing pasiv activ 1960’ 1990’ 1993’ Chekitan Niel Borden Lauterborn, Dev si Don from James University of Schultz Cullinton North Carolina North Western (Harvard Consumer University, Illinois Business focused Consumer School, Boston) focused, more Eugen active McCarthy Top-down Company-out
  • 6. 2. Marketing trends & news "The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge'. They must learn a new approach that aligns, combines and integrates every form of communication. The days of traditional marketing are over. Technology ended them! They will not return!” * Prof. Don Schultz - “father of” Integrated Marketing Communication concept (comunicare integrata de marketing) *1993, Integrated Marketing Communications, NTC Business Books)
  • 7. The web
  • 8. Web 2.0.
  • 9. Comunicarea in prezent
  • 10. Marketing environments (ex.)
  • 11. A.R. – how it works? Clickexpress General Electric
  • 12. Virtual reality vs. Augmented Reality
  • 13. Realitate augmentata - aplicatii
  • 14. Exercitiu de imaginatie Medicina, turism, armata, jocuri interactive, jocuri educationale, prezentari produse, tehnologie, conferinte la distanta, etc. Afacerea ta? Ideea ta? Aplicatia ta? ……..
  • 15. Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma de…comunicare integrata de marketing! Office: Avram Iancu 50, 1A, Brasov Email: office@markinstinct.ro Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro Twitter.com/markinstinct Linkedin.com/in/markinstinct