Codrut Precup Markinstinct Public

OBF.ro – Brasov, 2009

Marketing stuff – marketing models

Marketing 2009 – news & trends

Studiu de caz - Biogenis.ro – banca de celule stem

Marketing vs. business

Business role = value (customer)

Business mechanism= marketing & innovation

The rest are costs

“ Marketing is the distinguishing, unique function of the business”- Peter Drucker– “father” of Business Consulting

1. Marketing Models 1/3 1960’ Niel Borden from James Cullinton (Harvard Business School, Boston) Eugen McCarthy Top-down Company-out activ pasiv 1990’ Lauterborn, University of North Carolina Consumer focused 1993’ Chekitan Dev si Don Schultz North Western University, Illinois Consumer focused, more active

1.Marketing Models 2/3

Legea 1 Markinstinct: Definita fericirii in Marketing Consulting:

MAKE LOVE ….AND MARKETING!

1. Marketing Models(4p,4c,siva) 3/3

Concluzie: Imi doresc /aleg un model de marketing care permite profilului de client sa fie ACTIV si sa-l pozitioneze in CENTRUL CAMPANIEI DE MARKETING (customer centric) astfel incat canalele de comunicare interactive (masurabile) sa- i fie la indemana ( accesibile ) si acceptate (permission marketing) .

SIVA – marketing model

2. Marketing trends & news

"The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge '. They must learn a new approach that aligns, combines and integrates every form of communication. The days of traditional marketing are over. Technology ended them! They will not return!” *

Prof. Don Schultz -

“ father of” Integrated Marketing Communication

concept ( comunicare integrata de marketing )

Philip Kotler, una dintre cele mai proeminente figuri ale marketingului modern, afirma: “Don Schultz este initiatorul conceptului de Integrated Marketing Communication (IMC) si demonstreaza toti pasii strategici care fac ca “noul marketing” sa conduca spre o afacere de success.

* 1993 , Integrated Marketing Communications, NTC Business Books)

Comunicarea in IMC CLASIC I.M.C.

Planificarea in IMC

Mixul de marketing in IMC

Pro IMC

Concluzie:

- campanii de marketing orientate catre client

- interactivitate

- flexibilitate

- accesibilitate

- permisiune

Studiu de caz: Biogenis.ro proiect de comunicare integrata de marketing

ABOUT US: Markinstinct este……. face si drege…..cei mai frumosi, destepti, cuminti si devreme acasa….

Mission, vision, bla, bla:……..

Ce-ar fi sa vorbim DESPRE TINE! Ce poti sa primesti , TU, partenerul meu de business, CEA MAI IMPORTANTA PERSOANA DIN LUME PENTRU TINE :

Servicii de suport coerente, simple si eficiente in

consultanta de marketing & comunicare integrata de marketing (IMC) din 2005

Trend & News (share know-how) din 2009

revista online de marketing si comunicare integrata de marketing

www.markinstinct.ro

blog.markinstinct.ro

twitter.com/markinstinct

Facebook ::open coffee marketeers

Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma de… comunicare integrata de marketing !

Office: Avram Iancu 50, 1A, Brasov Email: [email_address] Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro Twitter.com/markinstinct Linkedin.com/in/markinstinct

2 min