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Codrut Precup Markinstinct Public
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Codrut Precup Markinstinct Public

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Online Business Forum Brasov

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  • Intreaba publicul daca stiu despre celule stem? Ce sunt alea si nume de companii care se ocupa cu acest serviciu medical.

Transcript

  • 1. OBF.ro – Brasov, 2009
    • Marketing stuff – marketing models
    • Marketing 2009 – news & trends
    • Studiu de caz - Biogenis.ro – banca de celule stem
  • 2. Marketing vs. business
    • Business role = value (customer)
    • Business mechanism= marketing & innovation
    • The rest are costs
    • “ Marketing is the distinguishing, unique function of the business”- Peter Drucker– “father” of Business Consulting
  • 3. 1. Marketing Models 1/3 1960’ Niel Borden from James Cullinton (Harvard Business School, Boston) Eugen McCarthy Top-down Company-out activ pasiv 1990’ Lauterborn, University of North Carolina Consumer focused 1993’ Chekitan Dev si Don Schultz North Western University, Illinois Consumer focused, more active
  • 4. 1.Marketing Models 2/3
    • Legea 1 Markinstinct: Definita fericirii in Marketing Consulting:
    • MAKE LOVE ….AND MARKETING!
  • 5. 1. Marketing Models(4p,4c,siva) 3/3
    • Concluzie: Imi doresc /aleg un model de marketing care permite profilului de client sa fie ACTIV si sa-l pozitioneze in CENTRUL CAMPANIEI DE MARKETING (customer centric) astfel incat canalele de comunicare interactive (masurabile) sa- i fie la indemana ( accesibile ) si acceptate (permission marketing) .
    SIVA – marketing model
  • 6. 2. Marketing trends & news
    • "The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge '. They must learn a new approach that aligns, combines and integrates every form of communication. The days of traditional marketing are over. Technology ended them! They will not return!” *
    • Prof. Don Schultz -
    • “ father of” Integrated Marketing Communication
    • concept ( comunicare integrata de marketing )
    • Philip Kotler, una dintre cele mai proeminente figuri ale marketingului modern, afirma: “Don Schultz este initiatorul conceptului de Integrated Marketing Communication (IMC) si demonstreaza toti pasii strategici care fac ca “noul marketing” sa conduca spre o afacere de success.
    • * 1993 , Integrated Marketing Communications, NTC Business Books)
  • 7.  
  • 8. Comunicarea in IMC CLASIC I.M.C.
  • 9. Planificarea in IMC
  • 10. Mixul de marketing in IMC
  • 11. Pro IMC
    • Concluzie:
    • - campanii de marketing orientate catre client
    • - interactivitate
    • - flexibilitate
    • - accesibilitate
    • - permisiune
  • 12. Studiu de caz: Biogenis.ro proiect de comunicare integrata de marketing
  • 13.
    • ABOUT US: Markinstinct este……. face si drege…..cei mai frumosi, destepti, cuminti si devreme acasa….
    Mission, vision, bla, bla:……..
  • 14. Ce-ar fi sa vorbim DESPRE TINE! Ce poti sa primesti , TU, partenerul meu de business, CEA MAI IMPORTANTA PERSOANA DIN LUME PENTRU TINE :
  • 15.
    • Servicii de suport coerente, simple si eficiente in
    • consultanta de marketing & comunicare integrata de marketing (IMC) din 2005
    • Trend & News (share know-how) din 2009
    • revista online de marketing si comunicare integrata de marketing
    • www.markinstinct.ro
    • blog.markinstinct.ro
    • twitter.com/markinstinct
    • Facebook ::open coffee marketeers
  • 16.
    • Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma de… comunicare integrata de marketing !
    Office: Avram Iancu 50, 1A, Brasov Email: [email_address] Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro Twitter.com/markinstinct Linkedin.com/in/markinstinct
  • 17. 2 min
    • Firma din BV – produce …..
    • Nu am site. Am nevoie?
    • Cum procedez? Primii pasi
    • Cum imi construiesc bugetul?
    • Cum masor?
    • Actiuni