7 Ani De Internet In Romania, Netbridge, Claudiu Gamulescu, Varsovia 2007

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Prezentarea tinuta cu ocazia Internet CEE, Varsovia 2007, de Claudiu Gamulescu, pentru Netbridge

Prezentarea tinuta cu ocazia Internet CEE, Varsovia 2007, de Claudiu Gamulescu, pentru Netbridge

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  • 1. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro 7 years in
  • 2. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro GROUP HISTORY : NETBRIDGE / NCH / Broadhurst 7 years in Romanian Market Group of Companies : publishers, advertising - Netbridge ( Investments & Development ) - Active Soft - Vodanet - iMedia - 500 employees - 40 % of the entire market
  • 3. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro
    • BOOM ADVERTISING : Netbridge Investments
    • No.1 in Romanian Online Advertising
    • - Budgets : 2007 : Over 4 mil Euro
    • - Representing 150 websites
    • - Audience : 35% market
    • - 20.000.000 impressions served daily
    • - Average 1.000.000 different users daily
    • - Own AdServer ( Softure )
    • - 35 employees
  • 4. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro Did you Know ? The Romanian IT&C industry have a tradition since 1957 , being the first country in CEE building computers of the first generation CIFA-1957, MECIPT-1961, DACICC-1962 . A powerful industrial sector was created at the start of the 70s, with licences and west-technologies from CII-Fran ce , Friden-Holland, Ampex, Memorex, Control Data – USA, having facilities of research, production, service, commerce, computing centers, where were working around 40.000 people . In that period the “made in Romania” computers were sold in Czech Republik, East Germany, Poland, China, Orient. The 70s tehnologies became moral used in 80s, beacause of the non-investing state policy. After 90s started to regenerate.
  • 5. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE USERS : who are they ? Who is the Romanian Internet User ? The Business Romanian Users Romanian Internet User Behaviour The evolution of the Internet behaviour in Romania
  • 6. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE USERS : who is the Romanian Internet User ? CIA World Factbook: Internet Hosts : 1.406 millions (2007) Internet Users : 5.063 millions (2006) 5,062,500 Internet Users in August 2007 23.9% from population according to  ITU
  • 7. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro
    • THE USERS : who is the Romanian Internet User ?
    • User Profile
    • Total Users 3,649,000 (urban, 14+)
    • Young people constitute the mass of the internet users
    • In the last year, Internet penetration also grew in smaller urban areas
    • Highly educated people are heavy Internet users
    • ( SNA Focus 2007 )
    • 46,7% use Internet in UE, in Romania only 23.29%
    • 22% from europeans use Internet Banking ,
    • In Romania only 0,6% Only 10% of Romanian use Internet to find out
    • Information about goods and services
    • ( UE Report 2007 )
    • 50% use e-mail , 66% read news, 70% look entertainment ( 12851 people questioned by Trafic.ro, 42 websites )
  • 8. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro SNA Focus – National Study Audience 2007
  • 9. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE USERS : the Romanian Business User Companies own computers at the same level as UE Almost 90% companies have computers 75% of the companies use Internet Over 60% use e-mail 30% have own websites 7% sell or buy online Over 95% of SME have computers and use Inernet services (CNIPMMR) Behaviour : All kinds of users act as the other European Users (Daedalus / Milward Brown study )
  • 10. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE PUBLISHERS : what is the user reading The number of websites. Tipology Segment Evolution : News, Business, etc Major players ; who are they ? Media Groups and their presence
  • 11. BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE PUBLISHERS : what the user reads Numbers: Over 200.000 registered domains at RoTLD 53 220 registered, 36.517 active ( monitored by Trafic.ro ) @ 40.000 active domains in total in Romanian Web 3-5 websites launched daily 1 online shop daily Source: Netbridge Development
  • 12. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE PUBLISHERS : evolution / data on request
  • 13. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE Group 37% market share publishing Lector : GAMULESCU Claudiu , claudiu@boom.ro THE PUBLISHERS : major players
  • 14. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE PUBLISHERS : Media Groups & Web Presence Ringier Convergent Media Media Pro Intact Group Realitatea-Catavencu Sanoma Hearst Edi Presse Only Web ActiveSoft (Netbridge), Netbridge Development (Netbridge) Internet Corp, Neogen Vodanet (Netbridge), iMedia (Netbridge) 3 portals, 2 sport press, 3 news, 1 business, 1 jobs ( top10 ), 4 portals, 3 sport press, 5 news, 3 business, 1 jobs, 1 kids, 2 entertainment, 1 media ( top20 )
  • 15. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE WEB AGENCIES : who is making the market ? Players and their evolution Value of the market. History Relations between agencies Strategies for agencies
  • 16. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE WEB AGENCIES : players Boom Peak : 24 oct, 19.535.638 banners, 3.937.326 users, 803.989 unique
  • 17. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE WEB AGENCIES : players 25% registered in BRAT, but the major ones are monitored Boom Peak : 24 oct, 19.535.638 banners, 3.937.326 users, 803.989 unique
  • 18. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE WEB AGENCIES : players Boom Advertising > Netbridge Investments > NCH > Broadhurst ( USA) ARBO Media.net > ARBO Media Group (Germany ) Neogen , shares Tiger Global Management ( USA ) and Wouver (Netherlands ) Media Pro Interactive > Media Pro > Central European Media Enterprise ( USA ) > Ronald S. Lauder (USA) AdEvolution > MCI Management ( Poland ) [?] InternetCorp (Romania) SMI (Romania) 1 st player on this market : 2001, Boom Relations between agencies are good. There is cooperation at 2007 level The trend for agencies is to evolve into Interactive Agencies, rather than Display Management Brokers Boom Peak : 24 oct, 19.535.638 banners, 3.937.326 users, 803.989 unique
  • 19. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE CLIENTS : who is spending money ? Major Clients; Industries Campaigns
  • 20. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE CLIENTS : who is spending money ? [ Boom ] 1. Telecommunication ( Vodafone, Orange, Romtelecom, Cosmote, Zapp, UPC, RDS ) 2. Bank & Finance ( ABN Amro, BCR, Reiffeisen, ING, OTP, Allianz, BancPost, Unicredit ) 3. Auto ( Tiriac Group, AutoItalia, Chevrolet, Toyota, Dacia, Renault, Porsche ) 4. IT ( Sony Ericcson, LG, Germanos, Sony, Panasonic, Nokia, IBM, Hewlett Packard, Xerox, Microsoft, Oracle, Philips ) 5. FMCG Drinks (Interbrew, Brau Union, Coca Cola, URBB, Pepsi) 6. FMCG Beauty&Care ( Unilever, P&G, L’Oreal, Avon ) 7. Online Shops ( Domo, Emag, K-Tech, UpShop, Flamingo, PC Garage ) 8. Real Estate ( Adama, Asmita, Colliers, Emerlad Rez. ) 9. FMCG Food ( Kraft, Perfetti van Melle, Finetti, Dr. Oetker, Wrigleys ) 10. Tourism & Travel ( KLM, Air France, Wiz Air, J’Info Tours, Ana Group ) 11. B2B ( Indaco, Transart, Eurocor, Fides, Codecs, Accor, TNT)
  • 21. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THE CLIENTS : Campaigns Average Number of campaigns : 100 / month Average Budget of campaign : 3000 Euro Campaigns : CPM / cost per mille Cost-per-click CPA / cost per action Best Campaigns 2007 : ING Retirement Funds, L’Oreal,Nestle
  • 22. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : Blogging 12.000 active BLOGS ( 14.ooo total ) 47,9% publish their names, 52,5% surname or nickname ( as global ) Over 66% age 21-35 65,53% males 53% higher education Almost 50% in Bucharest 21% work in industry, 25% are pupils and students Over 30% spnd over 8 hours daily in Internet, 55% under 1 hour at TV 65% follow medium of 20 other blogs, over 70% of them personal blogs 55% of the bloggers thing the news are credible ( RoBloggers Survey 2007 http://www.timsoft.ro/ejournal/analiza_ro_blogosfera2007.html )
  • 23. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : E-Commerce E-commerce in Romania. Indicators (2006 Study Underclick.ro for MCTI, 10 month monitored) 69.000 transactions, 5.8 mil Euro (online payments) 97% heard about e-commerce 29% already bought something online 44% considers with medium risk degree 39% buy computers and 30% cell phones ( Gemius / Mercury ) Value : 400-500 mil Euro, with IT segment around 25% Source ANEC , National Association for E-Commerce
  • 24. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro HELPING WEB : E-Banking
  • 25. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : Broadband HELPING WEB : Mobile Phones Penetration December 2006 – 80,7% June 2007 – 90,5% June 2008 – over 100% (ANRCTI)
  • 26. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : IT Market End 2006 – 1,329 billion USD, 10,2% growth 1,1 billion spent in acquisitions, since UE buy services Spendings: 69,5% equipments, 12,4% software, 18,1% services 2005 ( 51% were software, 25% services ) 6,6 % only business consultancy (International Data Corp.) HELPING WEB : Webdesign Market 6 millions Euro 100% percent growth every year No specialists formation (Kevin Software)
  • 27. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : Credit Cards 8,249 millions card registered in Romania 8,068 millions in LEI, 181.000 other currencies Bucharest > over 25% market share ( june 2006 ) HELPING WEB : Internet Service Providers : 980 local ISP HELPING WEB : ECDL : 20.000 certificates, 53.000 attnded HELPING WEB : Software & IT Services companies : over 8000 companies Big centers : Oracle, Siemens, Infineon, Alcatel, Microsoft, Nokia
  • 28. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro HELPING WEB : Qualified personnel 5000 new students qualified every year Brainbench > 1 st place in Europe as programming skills Affected by Digital Divide HELPING WEB : Romania is Top 10 growth rate in World IT World Information Technology and Services Alliance - WITSA/Global Insight - Digital Planet 2006
  • 29. Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | office@boom.ro | www.boom.ro BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu , claudiu@boom.ro THANKYOUFORPATIENCE find presentation at claudiu.gamulescu.ro Netbridge Investments / Development ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333 fax: +4021.2095662 [email_address] www.boom.ro http://blog.boom.ro