03 - Viral e buzz 101

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Un'introduzione al marketing virale. Presentata da Alessandro Mininno al San Marino Design Workshop 2010

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03 - Viral e buzz 101

  1. 1. MONTEGIARDINO Viral, Buzz, Guerrilla Alessandro Mininno San Marino Design Workshop Unclepear.com / 2010
  2. 2. “I responsabili marketing delle aziende devono imparare a pilotare un aeroplano in cui tutti i passeggeri sono dei potenziali dirottatori.” -Alex Wipperfurth Brand Hijack. Marketing without marketing
  3. 3. Guerrilla come “piccola guerra” -Jay Conrad Levinson
  4. 4. http://www.guerrigliamarketing.it/
  5. 5. #1 Creare un incidente memorabile
  6. 6. #2 Agevolare il ruolo degli “untori”
  7. 7. VIRAL è creare campagne che vengano condivise spontaneamente dagli utenti
  8. 8. il PASSA PAROLA è la comunicazione informale tra i consumatori
  9. 9. Una succinta fenomenologia del viral
  10. 10. Stickering
  11. 11. http://www.flickr.com/photos/streetart-berlin/ 3468246328/sizes/l/in/photostream/
  12. 12. OOP art
  13. 13. Graffiti
  14. 14. Urban legend
  15. 15. http://www.youtube.com/watch?v=V94shlqPlSI Created by Lastfools (www.lastfools.com) Made by Tingo (www.tingofilms.com) Media strategy : DBA Interactive (www.dba-interactive.fr)
  16. 16. Fake site
  17. 17. http://www.youtube.com/watch?v=07Bjeb09Qn8 Sony - All I want for Christmas is a PSP Made by Zipatoni / Rivet
  18. 18. Media hoax
  19. 19. http://www.youtube.com/watch?v=FmQhYEaCqs4
  20. 20. Ambient marketing
  21. 21. Flash mob
  22. 22. http://www.youtube.com/watch?v=Sc0Vrth3C9g
  23. 23. Quali sono i driver dell’attenzione?
  24. 24. 4S
  25. 25. SESSO
  26. 26. SPLATTER
  27. 27. SADISMO
  28. 28. STRONZATE
  29. 29. http://www.youtube.com/watch?v=fLreo24WYeQ
  30. 30. wii fit http://www.youtube.com/watch?v=prrPpZZ0YvA
  31. 31. Quali sono i punti di forza del viral marketing?
  32. 32. Uncle Pear c/o Project Group Srl Via Ghislandi 35 25125 Brescia (BS) tel. +39 030 3548093 fax +39 030 3547470 info@unclepear.com www.unclepear.com

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